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Microsoft opts for Jinni engine to enhance Xbox Video recommendations
With more and more video content being consumed every day on things like the Apple TV, PS3 and Xbox 360, having an exceptional recommendations system is becoming an essential part of the viewing experience. Microsoft knows how important this is, and today it announced it's reached a multi-year deal with Tel-Aviv-based firm Jinni to enhance entertainment discovery on the Xbox platform. The newly minted agreement will see Jinni's own engine, dubbed Entertainment Genome, vastly improve Xbox recommendations by utilizing its "deep knowledge of every show and movie in the Xbox Video catalog." It's worth noting Jinni has plenty of experience in the insight field, having previously been pegged by Time Warner and Vudu to power their intelligent search efforts. For its part, Xbox General Manager, Dave Alles, says there's excitement to combine Jinni's taste-and-mood engine with Microsoft's Conversational Understanding, which he hopes can make "finding something to watch on Xbox as fun as watching it."
Jinni's TV search tools selected by Time Warner and Vudu to power intelligent search
Whenever you ask a friend to suggest a good TV show, they often just bellow praise for The Wire, Breaking Bad or My Little Pony -- not useful if your tastes are a little more diverse. That's why major players Time Warner and Vudu have signed up Jinni's taste engine to build into their platforms to help you find entertainment -- no more boring grid-style guides, Jinni promises. We're apparently entering, "a new era of intuitive, personalized user experience," which sounds perfectly swell to us. A duo of European providers are also hopping on board -- Bouygues Telecom and C More Entertainment -- as well as Asia's SingTel and Africa's Multichoice. Nobody's talking specifics on when we'll see these metadata-pulling suggestions appear in homes, but if your horizons suddenly start to broaden, you know who to blame.
Jinni Taste Engine for TV and movies envisioned as a Google TV app
Wondering what an app built for Google TV looks like? Jinni showed out at the Cable Labs winter conference with its metadata based search engine, and now it's letting people see what it could do on a Google TV device. It works either through "semantic search" based on understanding queries like "smart love story" and also pulls up social recommendations and personalized recommendations once it's stalked gotten to know you. as is all the rage these days, it can pull in content from several online sources like Netflix, Hulu and iTunes. It compares well to the TotalGuide from Rovi mentioned in our roundup -- we'll see what hits the big screens first, and through what delivery method. %Gallery-93495%
