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Activision CEO talks about in-game advertising... is WoW next?
When Vivendi acquired Activision -- or was it Activision acquiring Vivendi? these business deals confuse me -- to form what the soon-to-be Activision-Blizzard late last year, many players were concerned about how this would affect our beloved MMO. Blizzard assured its players with an FAQ on the forums about the merger stating, in no uncertain terms, that it would not affect Blizzard's games in any way (except to improve them, presumably). Activision CEO Bobby Kotick recently spoke with Next Generation, however, and talked very much like the businessman, discussing possible revenue models for their stable of games. He mentions how Activision-Blizzard must figure out StarCraft's business model for the future, "with in-game advertising and sponsorship" which he says "presents a tremendous opportunity for the future."He illustrates how StarCraft can actually be "the model for in-game advertising and tournament play", spooking at least one World of Warcraft player, who asks on the forums if WoW could be next. Fortunately, Karune chimes in the same thread assuring StarCraft fans (and by extension, WoW players) that Blizzard has "no plans to have in-game advertising in StarCraft II." He explains that "Bobby (Kotick) was actually referring to Battle.net, which has always included ads." It's very reassuring, but perhaps such speculation would be avoided if Activision-Blizzard's CEO actually words things a little better.
BlizzCast hits the scene
Listen to BlizzCast or it may die, and go away forever. No, that's not a good thing. In the first segment, CM Kevin "Karune" Yui interviews Samwise Didier, Blizzard Entertainment's Art Director. The interview runs for 12 minutes; no ground-breaking information is disclosed, but there is some good shop-talk on Starcraft II art and his conceptual art process. You can also check out some featured artwork from Samwise throughout the transcript. The final segment focuses on World of Warcraft and clocks in at 8 minutes. CM Drysc interviews Jeffrey "Tigole" Kaplan. Kaplan mainly rehashes what the designers are doing with the upcoming Sunwell 2.4 patch. WoW Insider has been covering this ad nauseum, but here's what I gleaned: First 3 Sunwell Plateau bosses and their difficulty levels are tuned against Tier 6 players. No attunement to enter or for the first 3 bosses. Overall faction for Sunwell Isle is the Shattered Sun Offensive. Aldor and Scryer storyline continues as their forces combine to battle against the Burning Legion. NPC changes will be reflected in Shattrath. Sunwell Plateau loot rewards will be Tier 7; including, armor sets bonuses and class specific loot but no unique sets in terms of looks. Kaplan assures that the Tier 7 look will diversify better than the comparisons made with AQ 40 itemization. Magister's Terrace 5 man dungeon both heroic and normal modes, and it will have a similar difficulty as Shadow Labyrinth and Shattered Halls. Magister's Terrace is a 4 boss dungeon. The first 3 bosses drop one 1 in 15 blues, which are normal level 70 dungeon loot. The last boss will drop 1 in 10 epics on par with lower-end Karazhan epics. Magister's Terrace itemization is intended to play a deeper relevancy in WoW's itemization today by offering better rewards than older dungeons but not over doing it. Possible class balancing depending on the results from the 2.3 patch, but nothing concrete at this time. Daily quest allotment will be raised from 10 to 25. That's a wrap on my show notes. Be sure to check out the official BlizzCast page where you can view the transcript or download the audio. Chris Metzen will be joining the next episode. I'm definitely looking forward to that, and maybe we will get some information on the World of Warcraft movie. Blizzard is also giving away some sweet Logitech 5.1 speaker sets and Starcraft II garb to those who leave feedback about their first show. My thoughts about the production and format are after the break.
More details on Blizzcast 2008
Blizzplanet got a hold of more details of Blizzard's newly announced video podcast. You read that right, it's not just a podcast, but a video podcast. And it's coming the first week of January.Along with the previously announced interviews with WoW Lead Designer Jeff Kaplan about the upcoming Patch 2.4 Sunwell content and Art Director Sam Didier, fans will get their say as well. Blizzard will be soliciting questions from the players and giving replies to Community Managers Karune and Nethaera. I suppose that means we'll be seeing them on the Blizzcast as well.Video podcasting is tricky business. Production value can make or break it. Fortunately, Blizzard is known for their high level of production value in everything they do, so I am looking forward to seeing how this goes. Either way, the content may trump all since we all want to know more about Sunwell.But I'm also a little suspicious of the "first week in January" promise for the first Blizzcast. Coming out of a two week holiday, it will be a miracle for any company to pull off something as labor intensive as a video podcast. Time will tell.[via MMO-Champion]EDIT: After the writing of this article, Blizzard has confirmed that the first installment will be an audio podcast.
