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  • Smartphone ad banned from UK TV for objectifying women

    by 
    Nick Summers
    Nick Summers
    02.25.2015

    Kazam is hardly a well-known smartphone brand in the UK, and that's unlikely to change any time soon if its ads are being pulled from TV. After a series of complaints, Britain's Advertising Standards Authority (ASA) has banned an ad for the company's Tornado 348 handset, ruling that it objectifies women and is "sexually suggestive." The clip shows a woman moseying around in her underwear, grabbing a pair of jeans and ironing a shirt, only to discover that she'd forgotten to take her smartphone out of the top pocket.