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Kindle's digital book sales overtake hardcover, device purchases triple after price drop
While Amazon is being as coy as usual when it comes to an actual number (still keeping to the vague "millions" figure), the company has revealed that sales of its Kindle hardware has tripled since the price took a plunge from $259 to $189. While it's hard to gauge just how many champagne corks are being popped over that statistic, news that downloaded kindle books has overtaken its hardcover brethren is certainly cause for major celebration. According to a press release, 143 Kindle books have been sold for every 100 hardcovers in the past three months, and that ratio is a more impressive 9:2 if you only look at this past month. Before you start asking about the obvious caveats, the data both include sales of hardcovers where no Kindle equivalent exists and exclude free Kindle downloads -- meaning if those weren't considered, the ratio would be even greater. Guess the agency pricing model didn't deter too many customers. Since you're in such a good mood, Amazon, how about a slimmer model to satiate the remaining holdouts?
Informal poll suggests nearly 70% of Kindle owners are over 40
There's already been some anecdotal evidence that the Kindle appeals to a slightly older set than your average newfangled gadget, and a new poll culled from responses on the Amazon forums is now shedding a bit more, if still not entirely scientific light on the matter. According to the Kindle Culture blog, the single largest group of Kindle users (broken down by decade) is folks in their 50s, with those in their 40s and 60s coming in second and third -- all of which adds up to nearly 50% of users being over 50, and close to 70% being over 40. Broken down into some broader demographics, that translates to adults 35-54 accounting for 38.4% of the user base, with older adults (over 54) representing a healthy 37.3%, while young adults (18-34) manage a mere 22%. Still looking for more numbers? Then hit up the link below for the complete breakdown, plus a bonus pie chart.[Via Crave]
