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Google sponsorship will cut ad time on Stephen Colbert's 'Late Show'
Google is determined to drum up attention for Nest's Hello video doorbell, and it's going about it in an unusual way: by taking over a commercial break. When The Late Show with Stephen Colbert airs on March 27th (that's tonight if you're reading in time), CBS will replace one of the usual ad breaks with a "More Show presented by Google's Nest Hello video doorbell." It's the first takeover in the show's history, CBS said.
'No Man's Sky' will get a Stephen Colbert 'Late Show' demo
With Apple CEO Tim Cook and other guests, Stephen Colbert has shown that tech will be a big part of his Late Show appeal. That includes gaming, judging by two segments scheduled for next week. On Friday, Colbert will welcome Hello Games founder Sean Murray, who will do an interview and demonstration of No Man's Sky. The title has made numerous appearances of late, including in our own Twitch interview (below). Sony is no doubt building hype for a release of the presumed blockbuster, which will debut on the PS4. The question on everyone's mind, of course, is "when is it coming?" We doubt that'll be answered on Late Show, but you never know.
Stephen Colbert's first 'Late Show' guests include Tesla and Uber CEOs
Stephen Colbert has long been a fan of emerging tech, and that's definitely reflected in his early guest list for The Late Show. His second episode (September 9th) will have him once again speaking to Tesla and SpaceX CEO Elon Musk, and he'll talk to Uber chief Travis Kalanick the following day. They won't dominate the discussion, but they're a sharp break from the movie stars and musicians that dominated Late Show's schedule in the past. The real question is whether or not you'll glean more insights from these appearances. With certain exceptions, late-night talk shows aren't really a source of tech news. However, Colbert is known to dive a little deeper -- you might just discover something new while you're crashing on the couch. [Image credit: Richard Shotwell/Invision/AP]
