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Borders' Kobo-powered eBook Store now live with 1.5 million titles, Android and BlackBerry apps (update)
Exactly how many eBook stores do we need? Depends. If you own a dedicated e-reader then one is all you get. Own a tablet or smartphone and the world of eBook stores is pretty much yours for the taking through competing apps. Borders looks to be taking a hybrid approach by offering up the $150 Kobo, $120 Aluratek Libre (available July 20th), $170 Sony Touch, and $150 Sony Pocket eReaders and today's launch of a self-branded eBook store powered by Kobo's catalog of more than 1.5 million titles -- "thousands" of which are free and available in a variety of formats including ePub (primarily) and PDF. Borders also has desktop PC and Mac apps ready for download in addition to a few apps listed as "coming soon" for both Android and BlackBerry devices -- these join the apps already released for Apple's iOS. It just went live so why not hit the source and have a browse. P.S. Funny enough, there's not a single mention of Spring Design's Alex on Borders' new site. Funny sad, not ha ha. Update: The Android and BlackBerry apps are now live.
