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  • Leica rehashes Panasonic's Lumix Fz150 as the V-LUX 3, because 'image' matters

    by 
    Joe Pollicino
    Joe Pollicino
    12.08.2011

    Leave it to Leica to rebrand a recent Panasonic camera, tack on its iconic red dot and then likely charge a premium. Such is the case with its "new" V-Lux 3 digital superzoom, which is essentially its take on the venerable Lumix FZ150 we spent some hands-on time with back in August. To recap, this shooter features a 12.1 megapixel CMOS sensor, Leica's DC Vario-Elmarit 4.5 - 108 mm f/2.8 - 5.2 ASPH lens (that's 25 - 600mm for you full-frame buffs), 1080p AVC HD video recording at up to 60fps with stereo sound and an a77-like 12fps continuous burst mode (albeit using manual focus). On back, you'll find an articulating 3-inch LCD loaded with a 460K pixel resolution and a 0.2-inch EVF, both of which feature nearly 100% frame coverage. While there's no word price, you can surely expect the V-Lux 3 to cost a few Benjamins more than its Lumix counterpart when it hits shelves in January. Hey, at least you can say it's a Leica, right?