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Fitbit's lead in the wearable world shrinks due to newcomers
Fitbit has ruled the wearable roost for a while, but it's clear that the activity tracker maker can't become complacent. IDC has released estimates which show that Fitbit lost a significant amount of market share in the first quarter. While its shipments were up 25.4 percent (to 4.8 million), its share plunged from 32.6 percent a year ago to 24.5 percent at the start of 2016. Simply put, the market is much more crowded than it was a year ago -- it has to contend with the Apple Watch, China's BBK and Lifesense, as well as a slew of smaller brands jumping into the field.
