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That's a question app marketing platform Localytics was interested in, and they have provided some enlightening answers in a recent report. The firm defines "engaged" as using the same app 10 or more times per month. The percentage of apps meeting that criteria soared from 25 percent in the third...

3 months ago 0 Comments
January 14, 2015 at 9:00AM
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That's a surprising metric coming out of new research from Localytics, and pertinent as we expect to see new iPads from Apple. According to the study's data, the now discontinued iPad 2 has the largest share of online use at 27%. Both the iPad Air and iPad Mini with Retina Display, released last ...

6 months ago 0 Comments
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Localytics recently examined how people use their apps. The study, based on data from 1.5 billion devices and 25,000 apps, reports that 20% of downloaded apps are used only once, which is a 6% improvement over a four-year-old identical study. During the same period, which covers apps used during t...

10 months ago 0 Comments
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Localytics, a firm that tracks statistics about app usage, has released a study today that is of interest to users and app creators. The data tracks how people react to new apps, and tries to predict which apps will attract users and which won't. Here are some of the key findings: If you buy or ...

1 year ago 0 Comments
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For all of the publicity that swirled around the less expensive and more colorful iPhone 5c, the reality is that the new iPhone 5s is the top dog in worldwide sales. That's the report from Localytics, a firm that analyzes mobile stats. In the data analysis that started Friday and ended yesterday, ...

1 year ago 0 Comments
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OK, so we know that Apple sold a record 9 million iPhones over the weekend, but what you might find surprising is that data provided by analytics firm Localytics shows that in the US, the more expensive iPhone 5s is appearing a whopping 3.4 times more often than the iPhone 5c. The chart at the to...

1 year ago 0 Comments
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We all expected that iOS sales would be incredible during the holiday season, but now a study by Localytics reported on GigaOM shows that the activation level for new iOS devices was even greater than expected. The study showed that 12.5 times more iOS devices accessed games and apps using Lo...

3 years ago 0 Comments
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It's a three-way battle in the US for the iPhone and AT&T is keeping its lead as the #1 iPhone carrier, says data from analytics firm Localytics. Localytics collects device and carrier information from 1,500 mobile applications including those from Skype, Turner Broadcasting and News Corporat...

3 years ago 0 Comments
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Data from mobile app analytics firm Localytics suggests the Verizon iPhone 4 now accounts for 32.3% of the U.S. iPhone market share. The CDMA version of the iPhone has been steadily climbing since launch, while the AT&T iPhone has apparently declined. Verizon confirmed during its Q2 earning...

3 years ago 0 Comments
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Real-time analytics firm Localytics has issued a report that says 15 percent of all mobile apps are launched while the device they are running on is offline. That's a clear sign that developers would be serving their users better if they built "offline" modes into more apps, according to Ryan K...

3 years ago 0 Comments