loginandpaywithamazon
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Amazon takes on PayPal, now offering Amazon login and pay service to online business
Amazon, having extended far beyond the realm of book selling into the world of tablets and online marketplaces, is reaching ever further in its latest effort: "Login and Pay with Amazon." The new service does exactly what it sounds like, allowing online businesses to implement a login/pay system using existing Amazon accounts. For Amazon, that means a (unknown) cut in the sales margin by acting as middleman. For businesses, it means an easy implementation of a widely used system (a "set of widgets and APIs" are all that's needed to get the pay service running on your site). And for customers -- all 215 million active Amazon account holders -- it means their Amazon login will now work across the web (where implemented, that is). Interested parties can head right here to get started, and readers looking for the dirt straight from Amazon can head below the official PR.
