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PSA: You can now use your Amazon account to log into Lovefilm
You might be able to knock one password off your list, as you now have the option to log in to your Lovefilm account using Amazon credentials. The changeover is part of the online retail giant's recently announced Login With Amazon initiative, intended to let you use a universal ID for its other websites or those of third party developers. To switch, you'll need to follow the link at the source and enter both your Lovefilm and Amazon details, and may need to re-enter payment info as well. The company promised that your private data will remain "completely safe," and said that any rental lists, bookmarks, viewing history and watchlists will stay put. On the off-chance you're on Lovefilm but don't have an Amazon account, the company wouldn't be adverse to your creating one at the same time, in case you fancy physical disc media to go along with the streaming variety. That's not the only change Lovefilm users may notice however, as the service has rolled out versions of its next generation streaming app -- first seen on the PS3 -- for the Xbox 360 as well as Sony Bravia TVs, Blu-ray players and home theater systems.
Amazon announces new 'Login with Amazon' service for apps, games and websites (video)
In an effort to reducing keyboard wear-and-tear, Amazon is opening up its own login service to both app developers and websites. Login With Amazon taps into your account credentials to login, with the ability to even share parts of your profile through apps, games and sites. It uses the retailer's existing trusted sign-in security and has already been tested on both Zappos and Woot, with both trials apparently noting "significant" pickup from customers. The service is free to use and if you're thinking of adding it to your own site (and tapping into those 200 million registered Amazon users), you can find all the technical details at the source -- or a gentler explanation in a video after the break.
