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Lord of Ultima shutting down in May
The land of Caledonia will soon be swallowed up by the sea of game closures. On Monday, May 12th at 2:00 a.m. EST, Lord of Ultima services will be stopped permanently. Announcing the closure, the developers of Lord of Ultima thanked players for their continued support over the years. Starting now, the ability to buy Play4Free Funds is disabled, but players who currently have the in-game currency are encouraged to spend it before the shutdown. New account creation has also been disabled; those who are already in the game, however, can continue their quest to be one of the final lords ruling over the land. [Thanks to all who sent in tips!]
EA now has 25 million registered Play4Free accounts worldwide
EA's move into the freemium market appears to be working, with the company boasting yesterday that it now has a total of 25 million registered players across all Play4Free titles. Of course, that number is far less impressive if those people aren't actively playing, but that hasn't stopped EA from patting itself on the back and calling the number a "remarkable achievement." For those keeping score at home, that's 25 million registered players combined in Battlefield Heroes, Need for Speed World, Battlefield Play4Free, Dragon Age Legends, Battleforge and Lord of Ultima. Battlefield Heroes and Need for Speed World are the top dogs, each with a registered base of players exceeding ten million.The remaining five million comes from the total players registered in the other four games. "Developing a community of 25 million players is a remarkable achievement. It is a testament to the explosive growth of the free-to-play market and a reflection of EA's commitment to spearheading the digital transformation," said Play4Free VP Sean Decker in the press release. As a thanks to the community for taking time to at least register for its games, EA is offering some free in-game bux for its two heavy hitters: entering promo code EQ9M-TYYT-TXR3-5GU3 will net players 300 Battlefunds in Battlefield Heroes, while promo code EWPD-3KGA-VBVF-9HYS is good for 750 SpeedBoost in Need for Speed World. Codes expire on January 17, 2012 at 12:00 AM GMT.
