loudness
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FCC tells advertisers to CALM down, lowers the volume on commercial breaks
Pretty soon, you won't have to scramble to lower the volume during noisy commercial breaks -- that's if you even watch live TV. After making its way through Capitol Hill, the Commercial Advertisement Loudness Mitigation Act (or CALM) -- which aims to keep the sounds coming out of your flat panel even-keeled -- has just been adopted in a ruling by the FCC. Starting next December, ads and promos will have to remain in-step with the audio levels of scheduled programming. While the affected parties have a full year to get their acts together, the main burden of enforcement lies with broadcasters and MVPDs like Comcast and Verizon FiOS. So, come next holiday season, you'll be able to tune in and tune out without being blown away.
CALM Act approved by Congress, should make TV commercials slightly less obnoxious
We did say it'd take an Act of Congress to lower the volume on televisual commercials and, shockingly enough, that's exactly what we've got now. The House of Representatives has given its nod of approval to the Commercial Advertisement Loudness Mitigation (CALM) Act, which, having already cleared the Senate, is now on its way to President Obama's desk for final validation. Once signed into effect, the new legislation will require that all advertisers modulate their volume down so it's no higher than that of the program you're watching, and it'll be the FCC's duty to ensure that they all adhere to the new rule. A year's leniency will be allowed for all those who struggle with figuring out how to turn it down from 11, but after that we should all be able to watch the dying medium that is live television without dreading the commercial breaks.
Friday Favorite: The Levelator, friend to podcasters everywhere
We've mentioned it before (via Laurie and Scott's posts back in ought-six) but it's worth a Friday Favorite: if you're looking for a free, cross-platform tool that does one thing to audio and does it very very well, you need to download The Levelator today.The Levelator is offered by The Conversations Network as a single-purpose tool: it takes uncompressed audio (WAV or AIFF files) and performs a small miracle. The file is leveled to a uniform loudness level, even if varying parts are recorded with different microphones, audio settings, or even in diverse corners of the world (if you've ever tried to record a podcast over Skype, you know what I'm talking about). While many audio apps have normalization or 'leveling' functions, in my admittedly amateur audio experience I haven't heard anything like The Levelator; those with more savvy in this area tell me that the output is akin to what you would get with a human engineer 'riding the meters' to adjust the sound dynamically as it varies.The really nice thing about The Levelator -- and this is an odd thing to say about a Mac application -- is that it has, for all practical purposes, no controls. Drop a file on it, wait an appropriate amount of time and watch the blinking lights, then take your output file and continue on your merry way; the final file will simply sound way better than the original did. It's made my life much easier in editing the TUAW Talkcast, and if you have any hand in producing spoken-word audio it might do the same for you.The Levelator is a free 48 MB Universal Binary download, and will work on either 10.4 or 10.5, as well as Windows and Linux. Enjoy!
Are the Rock Band 2 instruments really quieter? (A semi-scientific study)
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Loud commercials actually not that loud, just startling
Whoa, whoa. Wait a minute. Is this report really saying that those obnoxiously loud used car commercials aren't any louder than the programs they accompany? In fact, yes. Tom Feran has taken the time to actually explain how loudness works in television here in the US, and the resulting report is pretty fascinating. In essence, a typical drama will have moments of loudness and moments of quiet, and commercials that follow the show have to respect the same maximum as the show. However, unlike the program, commercials can simply max out the volume from start to finish, causing a "perceived" or "inconsistent" loudness that's just barely lawful. As you well know, British regulators are stepping in to make sure no ad is "excessively noisy or strident," but the situation in America could get worse post-2009. You see, digital broadcasts have a wider dynamic range (or loudness spectrum), leaving more room for annoying salespeople to totally invade your eardrum. Nevertheless, the article linked below is a must-read for anyone who has ever been enraged by a "ridiculously loud commercial."[Image courtesy of Derrick Logan]
British regulators move to quiet obnoxiously loud commercials
Offensively loud television commercials have been a worldwide annoyance for years, and while a number of technologies have emerged in an attempt to hush those loud-mouths, British regulators are taking matters into their own hands. Just last week, the Broadcast Committee of Advertising Practice, which sets British TV ad guidelines, reportedly adopted a new rule establishing that TV ads shouldn't be "excessively noisy or strident." It elaborated by stating that "broadcasters must endeavor to minimize the annoyance that perceived imbalances could cause, with the aim that the audience need not adjust the volume of their television sets during program breaks." We're told that stations who choose not to invest in the loudness-level meter (which will ensure compliance) may actually have to "turn down the sound during commercials." Of course, whether anyone chooses to actually follow these guidelines has yet to be seen, er, heard.[Via WatchingTVOnline, image courtesy of PaxArcana]
Dolby Volume to keep levels consistent on Toshiba HDTVs
If you'll recall, Dolby Technologies actually introduced its Dolby Volume solution last fall, but now the firm has announced that it'll be a built-in component of several Toshiba HDTVs. The REGZA ZH500 and ZV500 families, which launch in Japan next month, are both set to include the outfit's audio-processing technology, and in case you couldn't tell, it specializes in keeping volume levels consistent regardless of audio source. Finally, a simple method to overcome those blaring commercials -- just buy a new TV!
