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Officers' Quarters: Mind the gap
Every Monday, Scott Andrews contributes Officers' Quarters, a column about the ins and outs of guild leadership. He is the author of The Guild Leader's Handbook, available from No Starch Press. In my opinion, it is Blizzard's biggest failure when it comes to WoW: the Gap. The Gap between the last major content patch of an expansion and the next expansion is always far too long. The Gap is always extremely difficult for guilds. The Gap kills momentum and morale. The Gap disintegrates rosters. Why does it happen every single time? Honestly, I have no idea. The Gap bores and disappoints everyone, but at least we're used to it. We don't like it, but we expect it. However, if your guild has never faced it before, like the one in the email below, it can cause something of a panic. Hi Scott! I'm not an officer in my guild or anything, I'm just one of the players that's been around since Burning Crusade. It's a long time to have a guild running, but we're running into some issues and I'm not sure how to handle them, so I thought maybe you'd have some advice. Our guild is a progression raiding guild, but we don't work super hard at world firsts or anything like that -- we take our time and clear the content with the goal of clearing it before the next tier and the next expansion comes out. In Burning Crusade, we managed to clear Sunwell just before Wrath launched. In Wrath, we managed to just squeak in a heroic Lich King kill before Cataclysm came out. Sounds good, right? Well ... now we've run into a problem, and it's causing the guild a little strife.
