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Lytro camera getting parallax effect and 3D display support, lands in Hong Kong (video)

Jon Fingas — Thu, 18 Oct 2012 17:59:00 -0400

Lytro isn't done extending the usefulness of its light field camera just because we have manual controls. Another update due by the end of the year will take advantage of that focus-independent sensor to allow a parallax-based 3D effect in photos: invoke a 'full' focus in reviewing shots and you can start poking around the scene in a limited way without having ever touched a dual-sensor camera. Appropriately, we're also getting support for examining photos on 3D monitors and TVs that emphasize the added depth. The promised features come hand-in-hand with Lytro's immediate availability in Hong Kong, where 8GB blue and gray cameras are selling for $3,888 HKD ($502 US) and the 16GB red model goes for $4,688 HKD ($605). Check out our Chinese crew's eyes-on look at the parallax effect in a video after the break.

Filed under: Cameras

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Source: Lytro, Engadget Chinese

Lytro camera gets manual controls, new colors and accessories for exacting light-field fans

Jon Fingas — Tue, 09 Oct 2012 15:26:00 -0400

A frequent gripe of Lytro camera owners has been the hands-off nature of the photography, with that signature infinite focus about the only real fine-tuning that's on tap. As of a fresh firmware upgrade, the light-field camera is much friendlier to demanding shooters. The unconventional point-and-shoot now lets owners manually adjust the ISO sensitivity (80 to 3,200) and shutter speed (1/250th of a second to 8 seconds) as well as lock the exposure or invoke a neutral density filter. Regardless of their precision demands, anyone who was already sold on the concept still gets a few perks with today's refresh: the 8GB model now comes in Seaglass green and a Target-exclusive Moxie Pink, and there's both a $30 sleeve as well as a $60, accessory-friendly case for those who've fully committed to the Lytro lifestyle. Neither upgrade will bring higher resolutions or video, but they'll go a long way towards accommodating those who were at least on the fence. Check out an interactive sample of the shutter speed control's benefits after the break.

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Via: TechCrunch

Source: Lytro, Target

How would you change the Lytro?

Daniel Cooper — Sun, 02 Sep 2012 22:17:00 -0400

Few products make everyone here at Engadget quite as giddy with excitement as Lytro's light-field camera. Given how regularly we need to photograph things, we were desperate to know if this was going to revolutionize the way we snapped pictures. It had more than a few things going for it, innovative product design, great engineering, it was fast, responsive and had a great UI. However, the pictures themselves were of a low resolution, and the depth-of-field trickery only works with extreme close-up-and-background shots where you can mess around with your bokkeh. As nice as it is in theory (and practice, on a well-lit day), it's certainly not going to replace your DSLR any time soon -- but given that the company's presumably working on version 2.0 of the device, what would you suggest they tweak?

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Lytro Light Field Camera's guts get spilled on the FCC's dancefloor

Daniel Cooper — Thu, 09 Feb 2012 11:35:00 -0500

There's a scene in Robocop 2, where our eponymous hero is set-to with an angle grinder and dumped in pieces outside the Detroit Police station. Now replace the cybernetic Alex Murphy with the Lytro Light Field camera and you'll know what was found on the sidewalk opposite from the FCC's concrete bunker this morning. Interesting tidbits revealed in the government-sponsored autopsy included a questionably small Zoran imaging chip and Marvell Avastar W8787 wireless SoC -- but the company's already swiftly denied it'll have WiFi capability. Still, the infinite-focus device is certainly on for that early 2012 launch date if it's passed through the FCC without derision. We like to treat you right, dear readers, so below you'll find a cornucopia of galleries to hunt through before these units arrive in your hands. What do you think? Should we equip all our staffers with Lytro cameras for our future hands-ons?

Gallery: Lytro Light Field Camera Manual

Gallery: Lytro Light Field Camera External Shots

Gallery: Lytro Light Field Camera Internal Shots

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Lytro open to partnering with smartphone makers, executive suggests

Amar Toor — Wed, 25 Jan 2012 10:24:00 -0500

Now that its famed light field camera has finally become official, Lytro is looking to the future, with an eye, apparently, toward the cellphone market. During a recent interview with PC World, Lytro executive chairman Charles Chi described his company's new sensor in greater detail, and talked at length about its purportedly superior battery life. He also divulged a few hints about Lytro's roadmap. When asked whether the firm would ever license its technology to a smartphone manufacturer, Chi confirmed that Lytro has "the capital to do that, the capability in the company to do that, and... the vision to execute," before launching into an explanation of what it would take for such an initiative to succeed:

If we were to apply the technology in smartphones, that ecosystem is, of course, very complex, with some very large players there. It's an industry that's very different and driven based on operational excellence. For us to compete in there, we'd have to be a very different kind of company. So if we were to enter that space, it would definitely be through a partnership and a codevelopment of the technology, and ultimately some kind of licensing with the appropriate partner.

Far from a confirmation, to be sure, but it seems like the handset market is at least on Lytro's radar. Read the full Q&A at the link below.

Filed under: Mobile

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