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Magic trick developers find the trick is on them
Update: The CEO of Theory11 wrote TechCrunch to say that, after Phil Schiller got involved, the Rising Card app was approved and is now on the store. Here's the iTunes link, and it's $2.99.Just when you thought the App Store approval process could not get any weirder comes word that the developers of magic tricks for the iPhone are coming under increased scrutiny from the gatekeepers at Apple.According to the iTricks website, developer Chris Kenner's Rising Card app has been sitting in App Store limbo after Apple suggested the app might violate their guidelines.Which guideline might that be? Consumer confusion of course. The developers respond that many tricks rely on confusing the consumer, that's how people get fooled. The dust-up is causing many magic trick developers to have second thoughts about the App Store. They may re-do their trick as a web app, or work to find some way around Apple.One magic developer, Hotrix, is selling so called 'Premier' apps that don't require the App Store at all. It works well, but I'm not at liberty to divulge how they are doing it.One of my colleagues quite correctly points out that Apple has not been overly long in the approval process, and the apps are likely held up because they mess with some of the strict iPhone interface guidelines. Apple is setting the 'confusion' bar pretty low, but one can understand both sides in this controversy. Gerald Kirchner, who runs Magic City and has produced some first class magic apps, sees the dilemma. "Apple has a point when they say the spectator would be confused, as the iPhone is not "working correctly". Apple is all about the "Apple experience", in a way, we magicians are taking that "Apple experience" away. There is an app in Cydia that I love that makes it look like your friend breaks your phone and cracks the screen. It is great fun, but does Apple really want to condone software that makes it look like you broke their device. It sucks, because I make a lot of these tricks, but I understand Apples views."Still, it would be nice if the App Store had consistent guidelines. We've been all over that topic, but the issues remain.Advice to Apple: Be careful about messing with someone who has a magic wand.Thanks Harrison for the tip.
A pretty darned good trick
When I was a kid growing up in Missouri I used to spend a lot of Saturday afternoons at the magic store. I'd ask to see one trick after another, and after awhile I got a dandy magic show. Of course, I was often shamed into buying something, then running home, practicing the trick in my room, and inflicting my proud possession on friends and family. It was fun, except when I blew the trick and sheepishly left the room for more practice.That brings me to this particular Saturday afternoon, where I was able to browse the iTunes store for a good trick. It's more of a digital than a tactile experience, but it's fun just the same. If you're a magic buff, be sure to get a look at Magic Compass, [App Store link] a new addition to the collection of tricks for the iPhone and iPod touch.This $0.99US piece of legerdemain has a spectator put a coin, or any other object to the bottom, top, left or right of the iPhone. A tap of the finger reveals a compass which rather magically determines where the object is. The trick can be repeated. The object doesn't have to be metal, so any thought of some electronic homing device goes out the window. To some spectators, it will look like physics, to some like magic. I think most people will find it hard to explain. The trick has a well produced video tutorial to teach you the secret, and then gives you a way to hide it from prying eyes.Here's a link to a video from the developer that shows you a demo of the trick. It is easy to learn, and a great thing to just pull out of your pocket when you get together with friends. For me, it was a great reminder of many happy Saturday afternoons in another time and another place.Here are some screen grabs:%Gallery-51527%
Mark Jacobs responds to 'magic show' accusations
Earlier today, we posted a link to an article over at Warhammer Alliance that accused Mythic of conducting a "marketing magic show" on their fan-base by refusing to come forward with many of the juiciest, most controversial details about Warhammer Online yet to be released. Judging by the comments on that post, the disagreement about the quality of Mythic's efforts to date is stark indeed.In a demonstration of class and forthrightness, Mythic co-founder and designer Mark Jacobs stepped forward on the WHA forums today to address the editorial directly, taking apart the argument piece by piece. He outright rejects the notion that the marketing department is calling the shots when it comes to the release of details, saying that the flow of information begins and ends at his desk. He further disputes the notion that the game is unfinished or lacking in the fun department, citing the imminent guild beta as proof of the confidence they have in their product.Given the volume of information we were allowed to show off in our Massively goes to WAR coverage, we're inclined to side with Mark. For a site whose message of the day for many moons now has been, "The suspense is terrible. I hope it will last," we hope the writers and posters over at WHA regain their patience.
