makeup

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  • A person applies lipstick using L’Oréal's HAPTA device.

    L’Oréal created a motorized lipstick applicator for people with limited mobility

    by 
    Kris Holt
    Kris Holt
    01.03.2023

    L’Oréal has created a motorized lipstick applicator called HAPTA for people with limited mobility. Its L’Oréal Brow Magic system uses AR scanning and a handheld printer to help users apply a precise brow shape.

  • Sexy Beasts Netflix

    Netflix’s ‘Sexy Beasts’ puts hot people in furry prosthetics for blind dates

    by 
    Devindra Hardawar
    Devindra Hardawar
    06.23.2021

    Sexy Beasts puts singles together on blind dates — but the twist is they're all wearing serious prosthetics and makeup

  • Chanel Lipscanner app

    Chanel's AI Lipscanner app will find lipstick in any shade

    by 
    Cherlynn Low
    Cherlynn Low
    02.21.2021

    The company is announcing today its new Lipscanner app that lets you use your phone's camera to identify a hue — whether it's on someone's lips or just the color of your favorite purse.

  • Pinterest

    Pinterest lets users virtually try on makeup

    by 
    Rachel England
    Rachel England
    01.28.2020

    Pinterest is joining the AR makeup game. From today, Pinners will be able to virtually try on lipstick from brands such as Sephora, Urban Decay, NYX and Lancôme before they buy, using a new Try On feature, powered by Lens. Just open the Lens camera icon in search, tap "try on" to explore different shades, then swipe-up to shop.

  • warrengoldswain via Getty Images

    YouTube's AR Beauty feature lets you try on lipstick by tapping ads

    by 
    Igor Bonifacic
    Igor Bonifacic
    10.14.2019

    After launching in a limited alpha earlier this year, YouTube is expanding the availability of its augmented reality (AR) Beauty Try-On feature. Moving forward, you'll be able to digitally try on lipstick from brands like MAC and NARS by tapping on so-called Masthead and TrueView Discovery ads throughout YouTube on iOS and Android.

  • Kritchanut via Getty Images

    YouTube uses AR to let you try on makeup during tutorials

    by 
    Christine Fisher
    Christine Fisher
    06.18.2019

    There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, Google's AR Beauty Try-On feature will let YouTube users virtually try on makeup while watching tutorials and reviews.

  • IL MAKIAGE

    AI picks your 'perfect' makeup shade without seeing your face

    by 
    Rachel England
    Rachel England
    03.07.2019

    Finding a decent foundation is the Holy Grail of beauty that many makeup-wearers can only dream of. Even if you find something that just kind-of-works for you, chances are you'll stick with it instead of risking spending more on something that won't. But now, tech-focused cosmetics brand IL MAKIAGE says it's developed a shade-matching algorithm that's so effective it can find your perfect tone without even seeing your face.

  • Getty Images

    L'Oreal is bringing AR makeup demos to Instagram

    by 
    Timothy J. Seppala
    Timothy J. Seppala
    08.09.2018

    L'Oreal and Facebook want a piece of the excitement surrounding augmented reality this week too. The pair have partnered for virtual try-ons for makeup using the tech, according to Reuters. Where will it show up? On Instagram, naturally, where beautify bloggers and selfie-connisseurs collide with the rest of us. No timeline was given, with Facebook saying "eventually" users should see it crop up in their feeds.

  • Target

    Target's AR 'studio' helps you try on makeup at home

    by 
    Jon Fingas
    Jon Fingas
    05.16.2018

    You don't need to spring for a Galaxy S9 just to try makeup from the comfort of your living room. Target has unveiled a Beauty Studio feature that uses augmented reality to try a selection of cosmetics (including lipstick, blush and eyelashes) on Target's desktop and mobile websites as well as kiosks in 10 retail stores. Tech from YouCam maps the products to your face either in real-time or through a photo, saving you the trouble of visiting the shop and creating a mess.

  • Cherlynn Low / Engadget

    The ethically murky marriage of technology and beauty

    by 
    Cherlynn Low
    Cherlynn Low
    04.16.2018

    The last time I bought foundation, I couldn't decide if I was a "Fair" or a "Light." Confusing names aside, shades of cosmetics are particularly tricky for me -- a relatively pale Asian woman with yellow undertones in my skin. Colors designed for Asian complexions tend to be a bit dark or dull for my liking, while those for white skin look unnatural on me.

  • Fabian Bimmer / Reuters

    Samsung and NYX want to sell you makeup with VR tutorials

    by 
    Rob LeFebvre
    Rob LeFebvre
    12.11.2017

    It's not just video games -- virtual reality has lots of potential to change the way we experience information. You can experience what its like to walk in space with the BBC's ISS app for Oculus, watch every NBA game this season with your VR headset or lean back and experience the globe without ever leaving your house via Discovery channel's VR travel series. The trendy new tech is unavoidable, like in a new advertising campaign featuring NYX makeup and Samsung Gear VR.

  • Spotify / Pat McGrath Labs / Maggie Lindemann

    Spotify sells cosmetics now

    by 
    Daniel Cooper
    Daniel Cooper
    11.13.2017

    Spotify is extending its merchandising partnership with Merchbar not just to include t-shirts from your favorite artists, but the makeup that they're using to look on-point this season. The first entry in this new business is a tie-up with beauty brand Pat McGrath Labs, which is selling a collection exclusively through the music service. McGrath is the makeup provider of choice for singer-songwriter Maggie Lindemann, and the pairing will offer lipsticks and lip pencils, as well as eye pallets and pencils. All users need to do is head over to Lindemann's artist page, and scroll down to her Merchbar to find what's on offer.

  • ICYMI: Get your makeup done in minutes

    by 
    Kerry Davis
    Kerry Davis
    10.08.2016

    try{document.getElementById("aol-cms-player-1").style.display="none";}catch(e){}Today on In Case You Missed It: Panasonic is channeling a wonderful Jetson's future by first using a mirror to determine your skin's flaws, then printing out foundation and concealer within minutes, that can be smoothed onto the skin. It is a prototype system so far, which they just displayed at a Japanese tech show. Also at CEATEC, Honda unveiled its concept micro-commuter car that is 3D printed and can be customized depending on the owners' needs, like requiring a hatchback or lower doors than standard models.

  • Panasonic's smart mirror finds your flaws, prints makeup to fix them

    by 
    Mat Smith
    Mat Smith
    10.04.2016

    Panasonic has discovered a profitable new business in the last few years: beauty tech products. Facial moisturizing tech, hair dryers and very relaxing eye masks that I may have tested out (multiple times) at my local Japanese tech store. This time, the tech giant pitched its latest beauty concept as an "interactive mirror." Same old story, right? Not quite. It says it could be a makeup-applying "revolution" that scans your face, decides what needs a little cosmetic help and prints a combination pad of foundation and concealer to fix it up, with little to no makeup wasted. It sounds like a nonsensically vague future concept, but Panasonic thinks otherwise, and has the demo to prove it.

  • Panasonic's smart mirror turned me into a 1970s space princess

    by 
    Dana Wollman
    Dana Wollman
    09.06.2014

    It was going to be either me or my male colleague. That's a lie: It was absolutely going to be me. It was my last day at IFA, Europe's biggest technology show, and Brad Molen and I were sitting inside a sparsely decorated smart home that Panasonic had built in the middle of the demo area. Panasonic needed a volunteer to sit in front of its prototypical smart mirror, which applies digital "makeup" so you can sample new looks. I exchanged a look with Brad, imagining his bearded cheeks with blush on them. Then I sat down and agreed to let a machine tell me everything that was wrong with my face.

  • Maybe it's not Maybelline: Omote paints your face with digital makeup

    by 
    Andy Bowen
    Andy Bowen
    08.18.2014

    Enhancing the world around us with projectors and 3D scanners is nothing new. But what about stylizing yourself? With Omote, you can use face-tracking tech to paint on digital makeup -- or anything imaginable, really. In the demo below, it renders a variety of makeup styles and visual effects (like changing eye color) on a model's face. What's most impressive, though, is that the CGI-like projection reflects her movements in real-time. This doesn't necessarily mean your face-painting days are coming to an end though, ladies. Omote's visual magic is equipment-heavy and limited; the woman in the video below never leaves her seat and doesn't crack so much as a smile. But if you someday find yourself using the technology to virtually try a new shade of foundation, we wouldn't be surprised.

  • Mink will let you 3D print custom makeup at home

    by 
    Terrence O'Brien
    Terrence O'Brien
    05.07.2014

    Here's a little secret that the cosmetics industry doesn't want you to know: the base materials for most makeup, from the cheapest lip gloss to the highest-end eye shadow, is basically the same. The markup comes from either the brand name or a lack of scale for a particular color. Larger outlets like CVS or Walmart buy only the hues that sell the best so they can order in bulk and score a discount. Mink hopes to bring the entire industry to its knees by eliminating all that nonsense. It's a 3D printer that mixes ink with powder, cream or whatever other raw material necessary to create an endless variety of cosmetics on your own desk. [Image courtesy of TechCrunch]

  • The Perfect Ten: Character creation options nobody uses

    by 
    Justin Olivetti
    Justin Olivetti
    11.08.2012

    There are two types of people in the world: those who can't get through the character creation menu fast enough to start playing "LordBladezz" and those who spend hours crafting the perfect face that will be seen by the player only 0.03% of the time. I've heard rumors of a species of middle-ground player, but I've yet to see one. I think there could be a doctoral thesis for someone willing to investigate which visual character creation options most of us use and which ones we ignore. My hunch is that most of us are looking to recreate an impeccable standard of beauty or handsomeness, resulting in game worlds exploding with Abercrombie & Fitch models. Because exploring the "most-used character creation options" isn't as much fun, today we're going to examine the 10 options that pretty much nobody uses. And yes, you'll feel compelled to comment that you do indeed use one of these and prove me wrong, so let me give you a gold star in advance for doing so. You're awesome.

  • Match your makeup to your guild colors: Win fifteen dollars in makeup from Geek Chic!

    by 
    Seraphina Brennan
    Seraphina Brennan
    08.25.2010

    Let me be straight with this: raiding unfashionably isn't really raiding. You need to make sure that your eyeshadow and foundation aren't running down your face like a bad wax sculpture because if you don't, you're going to look like an idiot in the newspaper. Then, instead of the peasants saying, "Oh, wow, you looked so cool! Thank you for saving us!" you'll only hear, "Hey, ugly, you looked like a clown in that newspaper picture!" Luckily we've partnered up with the experts of raid makeup: Geek Chic Cosmetics. Deborah and Chantel won't let you walk into any lair without the right touch, and they're gratefully offering a coupon for fifteen dollars in makeup to one of our lucky readers. Interested in winning some makeup or learning more about Geek Chic? Head on after the break for all of the pertinent details.