Marketing -- Engadget

marketing posts

Motorola Droid ads invading mailboxes, too?

by Ross Miller posted Oct 20th 2009 at 10:32PM

Because television and the internet can't be the only media feeling the touch of the Droid's marketing blitz, it looks like promotional mailers are being sent out. No new details or screenshots, but you can't get enough of Motorola / Verizon's Android device anyway, can you? A few more pics past the read link.

Phil Schiller on Windows 7: 'No matter how you look at it, it's still Windows'

by Nilay Patel posted Oct 15th 2009 at 12:39PM

Windows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now -- the Mac maker is actually planning a marketing counter-offensive to hit alongside 7's debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" Well -- we're sure most of you can think of several reasons. Of course, Microsoft has long said that most people will actually get Windows 7 when they purchase a new machine, which is one reason we're seeing such an absolute flood of interesting and innovative new PC hardware -- but Phil seems to remember that was also the company line about Vista, and homeboy isn't backing down. "We've been through these transitions before, and no matter how you look at it-it's still Windows." Harsh burn, amigo. Any last predictions? "I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won't." We thought you might say something like that. Good thing we're giving Steve Ballmer a chance to respond live on the air next week, no?

[Via AppleInsider]

Peek offers disgruntled Sidekick owners a free Pronto, internet high-five

by Darren Murph posted Oct 14th 2009 at 12:33PM

As Microsoft and Apple have so precisely demonstrated, there's nothing like a face full of egg to make the competition fire up the sucker punch machine. Take Peek, for example, who is now offering angered Sidekick users (you know, the ones that probably lost all of their data recently) a gratis Pronto for their trouble. All that's required is an image of you, a frowny face, your wiped Sidekick and a T-Mobile bill -- once that's sent over to Peek's dedicated inbox, you'll soon receive your Pronto in the mail. 'Course, it's up to you to foot the $20 monthly bill for keeping the thing active, but hey, free's free. Kind of.

Mitsubishi's modular, scalable OLED display goes 155-inches at CEATEC, could go way bigger (video)

by Darren Murph posted Oct 9th 2009 at 10:24PM

Something tells us that whenever we do round two of our Time Square signage Engadget Show, Mitsubishi's modular OLED display will be amongst the highlights. Aimed at outdoor applications (but obviously ready for your living room), the scalable prototype shown here at CEATEC was 155-inches in size. The wild part, however, is that it could grow infinitely larger -- at least in theory. The whole panel that you notice from afar is crafted from smaller OLED blocks that snap together like a puzzle; the more you add, the larger your screen can be. Unfortunately, resolution is still relatively low and longevity is a definite concern, but if you can manage to stand a few feet back, the result is simply stunning. Hop on past the break for a new take on "immersive."

Continue reading Mitsubishi's modular, scalable OLED display goes 155-inches at CEATEC, could go way bigger (video)

Systemax relaunches Circuit City's website, this time with feeling

by Darren Murph posted May 23rd 2009 at 5:56PM

After shelling out some $6.5 million, you had to know that Systemax planned on doing something with Circuit City's trademarks and internet domain names. As of today, CircuitCity.com is back and better than ever, carrying on the legacy of a name that became synonymous with overpriced consumer electronics for nearly six decades. Of course, this doesn't mean that any Circuit City retail stores will be re-opening, but at least the brand is living on in the world wide web. The wonders of the internet: I Can Has Cheezburger?, Twitter and the continuation of an icon that would otherwise be six feet underground.

[Thanks to everyone who sent this in]

Hilco / Gordon Brothers acquires Polaroid brand, assets and dignity

by Darren Murph posted Apr 17th 2009 at 8:41AM

After filing for Chapter 11 bankruptcy (again) in December of last year, Polaroid may have just made its last shakeable memory. Today, the Federal Bankruptcy court for the district of Minnesota has approved a motion for "substantially all the assets of Polaroid, including the Polaroid brand, intellectual property, inventory and other assets," to be acquired by Hilco Consumer Capital and Gordon Brothers Brands. If those names sound familiar, have a cookie on us. You see, this very same joint venture picked up The Sharper Image around this time last year, and while it's still unclear what these suits plan to do with the 72 year-old name, we are told that it doesn't plan on shelving it anytime soon. In fact, it's hoping to "partner with a number of global institutions in the ongoing development of the Polaroid brand." Personally, we would've used "revival" rather than "development," but we'll refrain from bursting any bubbles here.

Systemax snaps up Circuit City's brand and domain name

by Darren Murph posted Apr 13th 2009 at 6:33PM

Just like it did in January of last year, Systemax is snapping up leftovers from a now-defunct national consumer electronics retailer. As part of the post-bankruptcy proceedings, Circuit City Stores Incorporated recently closed a deal that'll net it $6.5 million. The price for the coinage? Systemax taking control of its trademarks and internet domain names. Circuit City stated in the filing that the sale of its intellectual property and internet assets would bring "significant recovery for the sellers' estates and creditors," and we're also told that Circuit City would be able to snag an unspecified share of sales from the brand name. Look out, Best Buy -- we hear Systemax has eyes for you, too.

[Thanks, Sid]

Video: LG's LGenius presentation lays out totally fake, remarkable TV advancements

by Darren Murph posted Mar 28th 2009 at 3:01AM

Not that we haven't seen completely off-the-wall viral marketing ads before (including one from LG, in fact), but this one just takes the proverbial cake. In a perfectly staged LGenius presentation, we're informed about a few astounding up and coming TV advancements. The first one intelligently replaces all swear words with baby laughter or eerie silence, while the "Happy Time" feature automatically detects when a program is too sad for one's health and adds random images of cute puppies and kittens. Finally, the "Family Time" feature turns any sensual scene into one with cartoon characters, making even the steamiest bedroom romance seem perfectly acceptable for innocent eyes. Seriously, this one has to be seen to be believed -- mash that play button and have a gander.

[Thanks, Kellen]

Norwegian ski billboard gets snowy when texted

by Darren Murph posted Mar 25th 2009 at 2:19AM

We've certainly seen mobile-activated bus stop ads before, but the cool factor on this one was just too impressive to overlook. Tryvann Winter Park, a ski resort that sits just 15 minutes away from downtown Oslo, was searching high and low for ways to better market itself to residents of the bustling Norwegian city. In order to do so, it turned to JCDecaux, who conjured up the brilliant idea you see to the right. Essentially, this advertisement packs a few internal fans and a bucketful of faux snow; whenever it starts snowing up at the ski resort, someone sends a text to the billboard and the flurries start to fly. This way, residents and workers in Oslo can easily see when conditions are good some 500 meters up. We're told that Tryvann "loved" the campaign and the resulting crowds that came, though there's no mention of whether it'll be implemented next season or elsewhere in the world.

[Via textually, thanks Charles]

Takara Tomy Xiao printer-camera excretes prints

by Darren Murph posted Dec 27th 2008 at 3:38PM

We never knew that cameras could be constipated, nor that excrement could be framed, but apparently Takara Tomy knows better than us.

Microsoft to push cool factor with retro-inspired clothing line

by Darren Murph posted Dec 6th 2008 at 2:26PM

It's actually kind of amazing how much dough Microsoft has spent over the past little while in an attempt to polish its image in the minds of the general populace, and as if those "I'm proud to be a PC" and completely incomprehensible Gates / Seinfeld spots weren't enough, the Redmond-based outfit is about to roll out its own clothing line (dubbed "Softwear") this month. And no, we're not kidding. Not even a little. Microsoft has purchased the assistance of Crispin Porter & Bogusky in order to ensure the results are actually desirable, and it has also hired rapper Common as a spokesman. We can't definitively say the shirt you see above is as fly as Pharrell's Gizmondo Enzo tee, but we'd rock it. We'd rock it hard.

[Via Boy Genius Report]

LG: 'Life isn't that good right now'

by Paul Miller posted Oct 28th 2008 at 7:28PM

With economic-downturn on everyone's minds, LG's director of marketing plans on downplaying the company's ubiquitous "Life's Good" slogan. Time for Lucky GoldStar to make a comeback? Nothing says "recession proof" like a quasi off-brand cereal name.

[Thanks, ugotamesij]

IMMI tracks ad exposure / effectiveness via cellphone, trips privacy alarms everywhere

by Darren Murph posted Oct 15th 2008 at 10:59PM

Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.

[Image courtesy of Corbis, thanks ugotamesij]

NVIDIA rumored (again) to be renaming its GPU lineup in the name of simplicity

by Darren Murph posted Sep 26th 2008 at 10:27AM

We won't even begin to suggest that NVIDIA is the only company out there with, shall we say, less than crystal clear naming schemes, but we're really hoping the latest whispers (which we've heard once before) about the outfit are true. TG Daily has it that undisclosed "industry sources" have suggested that the GPU maker will be dropping the 8000- and 9000-series names in an effort to simplify the model tags that appear on its products. Instead of breaking into the 10k+ club, the outfit will purportedly resort to using simple(r) letter prefixes to denote performance levels: "G" for baseline, "GS" and "GT" for mid-range and "GTX" for high-end. We're told that the new naming arrangement could be revealed officially as early as October 15th, but 'til then, we'd recommend doing some hefty research before buying something you only thought could run Crysis.

[Via Electronista]

Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm

by Darren Murph posted Sep 15th 2008 at 10:46PM

Hey, bet you'd like to know that Verizon Wireless' Mike (you know, from Minute with Mike) thinks the BlackBerry Storm is going to "crush the competition." He also expects his sales team to "take the world by storm." He also states that this handset's screen is "built to be the most responsive of its time." Oh, but he totally neglects to mention a price and / or release date. Thanks Mike. Thanks a lot. Full mind-numbing episode is after the jump.

Continue reading Mildly frightening Verizon promo video gets employees hype for BlackBerry Storm