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Toshiba sings NAND Flash's praises, thinks you should too
Have you taken a moment today to stop and thank NAND Flash for existing? No? Well, Toshiba would like to say tsk, tsk. Today the company launched a full-scale campaign to promote this storage technology -- and by full-scale we mean a dedicated "25 Years of NAND Flash" website, a "NAND Flash Deprivation Experiment" video series, new Facebook and Twitter accounts and a Toshiba Excite 10 giveaway. We must have missed the memo that NAND was dangerously underappreciated, because we're still trying to figure out why it needs a marketing campaign of its own. Toshiba has a slew of laptop refreshes and the Excite 7.7 and 13 tablets just around the corner -- and that interim period between announcement and launch date can be killer -- but somehow talking up NAND Flash doesn't seem the right course of action. Take a look at the campaign's first video below the break and decide for yourself.
MMO racism: the No Elves! movement picks up steam
To some it is unadulterated racial hatred; to others, pure marketing genius. Ok, perhaps I'm sensationalizing just a bit, but since its release, the No Elves! trailer for Global Agenda has generated quite a buzz. A recent newsletter announcement by Hi-Rez Studios details how they plan to capitalize on it.Those willing to show their support for the No Elves! movement can now buy a few different t-shirts from the Hi-Rez store, join a Facebook group, and download a media kit full of high quality videos and images. After launching the campaign initially, it appears Hi-Rez wants the community to take it over and spread the word. I believe the term is "viral marketing?"According to one of the developers, Hi-Rez first used the "No Elves" tagline on a staff recruitment banner 3 or 4 years ago. Another forum-goer pointed out a "No More Elves" promotion developed by Reakktor for Neocron 2 in 2005. It seems there is an abundance of pointy-eared hate because a number of MMO bloggers formed a No Elf Club recently as well. Come on folks, "can we all get along?"
Nintendo planning huge DSi marketing campaign, giving away 1,000 DSi Points
Rather than hoping that the merits of its soon-to-be-released handheld will sell themselves (a strategy commonly referred to as the "Game Boy Micro Maneuver"), Nintendo is apparently plotting a huge North American marketing campaign for the DSi. The company has already developed a schedule of television, online and in-store advertisements for the shutterbugged device from now until Christmas, making it Nintendo's biggest ad campaign of the year.Step one in this campaign is already in action to ensure early adoption of the revamped handheld -- anyone who purchases a DSi and signs on to the Nintendo DSi Shop by October 5 will receive 1,000 free DSi Points. It's a succesful promotion that also accompanied the system's Japanese launch -- not that Japanese game consumers needed additional incentive to purchase yet another DS.
Renewed marketing, free trials to come following PotBS build 1.5
Flying Lab Software is hoping to breathe new life into Pirates of the Burning Sea with the upcoming Build 1.5. We've already seen that many towns will be getting a face-lift, but now CEO Russell Williams has outlined some of the strategies which he hopes will have new ships sailing into their waters. A couple of the next initiatives for PotBS from FLS will be to start up a fresh marketing campaign, and to begin offering 14-day free trials.Williams mentions that the marketing around the game's launch was good, but short-lived, and that the new campaign will be aiming for longevity. The ads will talk about specific features of the game, mentioning the free trials that will be on offer. We are told that special care has been taken to stop trial accounts from being used as mules or tools for spamming, and that newbies can choose to convert to a paid subscription and continue to play their characters at the end of the 14 days. The trials should kick in around mid to late July, and the marketing will presumably follow.
