Post Thumbnail

If you're an inventor, then your expertise probably lies in developing hardware and software rather than knowing the ins-and-outs of the logistics business. Amazon is hoping to help these individuals with Launchpad, a system that lets startups harness the company's vast marketing and transportatio...

14 hours ago 0 Comments
Post Thumbnail

There comes a point in every zeitgeisty app's life when it wonders if it should stop eating nothing but Doritos and having those drunken one-night stands and become a mature, serious business. We've already seen Snapchat evolve from a way to distribute pictures of your genitals to a news broadcast...

May 22nd 2015 at 10:58am 0 Comments
Post Thumbnail

Ready for some in-your-face(book) football? According to the WSJ, Facebook is now showing NFL news, highlights and fantasy info in US feeds, topped off by clickable Verizon ads. The social network said the new arrangement was a "small video sponsorship test ... to evaluate how people, publishers a...

December 24th 2014 at 12:07pm 0 Comments
Post Thumbnail

You know how a bottle of beer can help make some particularly bad news easier to swallow? Argentinian beer brand Andes doesn't only believe that, it's taking that idea to the next level -- by letting people record themselves using its app and digitally attach the video to a QR code printed on its...

December 24th 2014 at 1:16am 0 Comments
Post Thumbnail

Slices of Apple is a documentary series exploring the success of Apple as a company. It seeks to educate business leaders, entrepreneurs and laypeople about how Apple keeps delivering consistently great products. In this episode of Slices of Apple, I'm talking to Brett Murray, who worked at Apple...

December 5th 2014 at 5:00pm 0 Comments
Post Thumbnail

I used to love reading movie reviews in the local paper when I was a kid, though sometimes it puzzled me when a film was listed as "not pre-screened for critics." Generally these were B-movies that critics were prone to savaging, so the distribution companies figured they'd make more money if prosp...

November 25th 2014 at 2:30pm 0 Comments
Post Thumbnail

You haven't misread that headline. As it gears up to open its first-ever restaurant in the country, Burger King India is turning to eBay to help drive sales. The world's second-largest burger outlet is hoping to persuade potential customers to pre-order burgers through the popular auction site. Fo...

November 4th 2014 at 12:31pm 0 Comments
Post Thumbnail

The launch of a new iPhone and release of a fresh new version of iOS always boost App Store activity, and this year's iPhone 6 launch has not only pushed more users to the App Store, but also pushed the cost of acquiring a loyal customer on iOS to the highest point it's ever been. According to new...

October 27th 2014 at 3:00pm 0 Comments
Post Thumbnail

Call of Duty: Black Ops series writer and director Dave Anthony addressed U.S. military defense as part of a recent presentation for political think tank The Atlantic Council, claiming that public opinion regarding national security can be manipulated using methods similar to video game marketing....

October 3rd 2014 at 3:00pm 0 Comments
Post Thumbnail

When SOE Brand Manager Omeed Dariani left the EverQuest Next team suddenly, there was no small amount of curiosity and speculation over his reasoning. Obviously he knew something that fans didn't, but what was it? He recently appeared on Reddit to briefly explain his departure, stating that it was...

September 23rd 2014 at 10:00am 0 Comments
Post Thumbnail

After Aliens: Colonial Marines publisher Sega moved to settle a class-action lawsuit to the tune of $1.25 million in August for alleged false advertising for the game, it shifted the blame for the game's marketing issues to Gearbox Software, according to court documents obtained by Game Informer. I...

September 4th 2014 at 1:00pm 0 Comments