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Power customization teased at for City of Heroes
We've always operated under the assumption that City of Heroes was designed in such a way that power customization would be very difficult. So a recent forum post hinting by lead designer Matt "Positron" Miller showing that it's apparently happening makes this news all the more interesting.Of course, all we get are a couple screenshots of purple and blue imps to tease us, but then again what else do you really need to know right now? Well okay, we suppose you could know how colorization works and if it's something that's done only during character creation or at any time while playing. It would also be nice to know the extent that powers could be customized, too.We'll just have to wait until July to hear more about Issue 16. So until then, dream about City of Heroes in whatever color you like -- even made up ones!
Matt "Positron" Miller prepares his radioactive banhammer against mission architect abusers
Mission architect -- an amazing system that allows a very creative player-base to finally take the reigns of creation and make amazing in-game arcs that feature personalized stories, personalized characters, farming, well made.... wait, what?Yes, you heard that right, people have already began to leverage City of Heroes's architect system into nothing more than powerleveling tool, and the community doesn't find that to be too enjoyable. Luckily, Matt "Positron" Miller, the lead designer, has already stepped up with a post to the community on the City of Heroes message board about how they plan on dealing with these problems.The team wishes to remove the rewards some characters may have gained through powerleveling, all the way up to removing access to characters that were solely leveled up via mission architect exploits. Past working on a player by player bases, some badges will be changed while others may be removed entirely due to the exploiting groups surrounding them. Lastly, but certainly not least, the team will be proactively banning missions that are created to exploit the system.For Matt's full plan, check out his post over on the City of Heroes message board.
Massively Exclusive: An anniversary chat with Matt Miller
Unless you've been hiding under a rock, you undoubtedly know that today is the 5th anniversary since the launch of City of Heroes - an MMO giving players the chance to don tights and fight for truth, justice, and the fun of it. Recently, we had the chance to catch up with Matt "Positron" Miller, Senior Lead Designer for Paragon Studios, who gave us some of his personal insights into what the last five years have been like - and a bit about what players can expect in the next five. Be sure and join us after the break to read more about what's planned for Paragon City and the Rogue Isles! Massively: You've got five great years of City of Heroes under your belt. What's it been like watching your MMO grow and develop over that time? How about staying together through everything your team has been through, to finally becoming Paragon Studios?Matt "Positron" Miller: I think that it's a testament to the game that so many of us who were here at the launch are still on the project. Watching CoH grow up year after year is awesome. I look back to what CoH shipped with compared to where it is today and I am blown away by how much quality free content we have added and given back to our players over the last five years.
Joystiq asks Positron about keeping City of Heroes competitive
Yesterday brought us the launch of City of Heroes Issue 13: Power and Responsibility. This is arguably the third major launch in the last month. So the question on Jason Dobson's mind is how is CoH keeping pace with the the largest games on the market? And Positron (a.k.a. Matt Miller, Senior Designer at NCSoft) answers. He sounds proud of the separatist nature CoH seems to enjoy in comparison to what he dubs the monotonous "sword and sorcery" games. Even now, four years in, they have one of the most complex and thoroughly enjoyable character creators around, a loyal player base, and plans for future releases. There's even a Mac version of the game in beta right now, with future boxed releases in the works for 2009.Coming soon-ish will be the magic Super-Booster pack and Issue 14: Architect. You may recall that Architect was originally going to be Issue 13, but it was pushed back in September to allow more time for development. Last we heard Issue 14 will be released in Q1 2009 and it seems Issue 15 will be released shortly thereafter, in time for the fifth anniversary of the game (April 2009). Or was that a reference to the Fifth Column we spotted...?
Matt "Positron" Miller confident in the face of costumed nemeses
Matt "Positron" Miller, NCsoft's NorCal Senior Designer, was snatched and grilled by the gang at Ten Ton Hammer just recently. Among the topics touched on were speculations about the impact of upcoming costumed nemeses in the super-hero-themed MMOG genre. City of Heroes/Villains was, back in the day, something of a dark horse. While Cryptic Studios and NCsoft were working on the game, there was intense speculation and skepticism about the material. How could it even work? Well, work it did, and very well. Miller is confident that it will continue to do so. Miller acknowledges that it's hard to predict what impact the new games will have on CoX's player numbers. We wouldn't be putting any money down on predictions ourselves, but it's going to be interesting.
The City of Heroes devs explain the new Merit Reward system
City of Heroes Issue 13 is enormous. Even with the Mission Architect pushed out to early next year, the next big patch coming to City of Heroes has enough content to satisfy a small army of players. We've talked previously about the upcoming PvP changes, the Day Job system, and we had the chance for extensive conversations with the developers back when the Issue was first announced. That said, there's still a lot of ground to cover. That's why we were thrilled when designer Phil Zeleski and the infamous Matt 'Positron' Miller reached out to us to clarify what's coming down the pipe with game rewards. We chatted with the gents extensively about the new and improved meta-currency coming to City of Heroes. It's going to make Task Forces and Story Arcs far more rewarding for the average player, and the background behind their design is fascinating. Join us below the cut for discussions about how they chose what rewards to give out, trends along these lines in the indstry, and much more.%Gallery-36910%
Super Boosters and beyond in City of Heroes
Massively recently had the chance to talk with City of Heroes executive producer Brian Clayton and Lead Designer Matt Miller about a multitude of CoX topics. One of the points we covered was the downloadable optional content, such as the recent Cyborg Pack.Massively: The recent changes in the studio, the additional bandwidth you were talking about: would you connect those to the changes you've made in pricing, with the additional purchaseable content? Or is that more a direct result of NC NorCal coming into its own? Brian Clayton: It's a little bit of both, to be perfectly honest. We certainly have huge plans, plans that go over the next five to ten years, for the City of Heroes franchise. So we certainly need to ramp up for that. But we also feel that by providing the Super Booster packs and things like that, it's a win-win in that it helps grow the studio internally to provide more things for our community, but it also helps us to justify those costs and build for the future. I think that's certainly a part of it, but there are larger initiatives again that we can't fully go into detail about, for the future of the franchise.
A new era for PvP in City of Heroes
Massively recently had the chance to talk with City of Heroes executive producer Brian Clayton and Lead Designer Matt Miller about a multitude of CoX topics. It was clear to us that some major PvP changes were afoot, so we picked up the topic and ran with it.Massively: So the 'multi build' feature sounds incredible for PvP, and it sounds like you're going to be doing some PvP rebalancing, which I know can get into fiddly details, but can you talk generally about what sort of rebalancing you guys are doing for PvP combat? Matt Miller: We're basically trying to balance it out and make it a lot more fun, not make it so one-sided where certain archetypes and certain powersets completely dominate the PvP game.
Brian Clayton and Matt Miller on Power and Responsibility in City of Heroes
Right now the news is breaking about a major change to the City of Heroes issue release schedule. The Mission Architect feature is being moved to Issue 14, because overwhelming player response convinced the developers not to release the feature until it contained a key element the players wanted: the ability to include customized allies and opponents. Issue 13, now titled Power and Responsibility, will include a whole lot more cool content and reach the player base that much sooner. City of Heroes executive producer Brian Clayton and lead designer Matt Miller were extremely generous with their time yesterday and gave us a lengthy interview, in which they covered a whole host of details about the improvements coming in Issue 13, the changes to the studio, and the future of the City of Heroes franchise.Matt Miller: So the title for Issue 13, Power and Responsibility, that has a lot of meanings. We picked it very specifically to make sure that not only were we conveying the fact that we're adding more powersets and giving players more power in what they're able to choose for rewards and things like that, but then the responsibility nature takes on the day jobs, that offline character advancement system, the responsibilities your character has when you're not playing.
Brian Clayton and Matt Miller: Page 3
Alternate BuildsMassively:There's a ton of new features that you guys are putting in here to go along with the leveling pact and to make up for Architect being moved over a little bit. Can you talk about multi-builds a little bit? Is there going to be a minimum level after which the feature's going to become available? Matt Miller: Yeah, I believe it's level 10. We're going to be experimenting with it in Closed Beta and seeing where's a good point to introduce this concept. Because it is a fairly complex concept and we don't want the new players to have to deal with it right away, at level 1! It's around 10 or 15, when you pretty much know how your character's playing, and an alternate build would probably be of actual benefit to you. Basically, what it is is you get to create a new character, the same level and archetype and powersets as your other character, and you can switch between them. You get a respec that doesn't actually change your main set of powers, but you level up that character, you pick where the slots go, you pick what powers you want, you slot those with Enhancements, and that's your alternate build. Massively: So basically you create the character, and he has the archetype and he has the power selections that he has when you make the character, but then you can switch what powers you have selected over the course of your career at a specific NPC, right? Matt Miller: Yep! Base ChangesMassively: You mention that base items will be seeing a change. We're wondering if any of that is going to come through with Issue 13. There were rumors that Issue 13 would be seeing a lot of base changes, and we're wondering if any of those are going to make it through, with this change to Issue 14. Matt Miller: One of the first things coming for base changes is going to be in Issue 13, and that is a repricing for a lot of things that supergroups can purchase for their bases. We're lowering a lot of the Prestige costs on not only rooms and base plot sizes, but for items as well, to make them more affordable. We have a lot of datamining now. We know exactly what plot sizes and rooms supergroups can afford. And so we're going through and we're making sure that more supergroups can afford those cooler rooms and those cooler base items, and things like that. "...we're getting rid of the Base Salvage out of the game, because a lot of the players were getting confused with the Invention Salvage, since they both get the same kind of message." And in addition, one of the things we're doing is we're getting rid of the Base Salvage out of the game, because a lot of the players were getting confused with the Invention Salvage, since they both get the same kind of message. Players get excited when they get Invention Salvage, and then they get disappointed when they find out it was only Base Salvage, especially if they don't have a supergroup or their supergroup doesn't really need the Base Salvage any more. So what we're going to do is we're going to get rid of the Base Salvage, and just make everything that's currently craftable in the bases from salvage, craftable through that Invention Salvage as well. Massively: So is that going to make turrets and other raid items for bases easier to get? Matt Miller: Oh yeah. Absolutely. The Ongoing StoryMassively: So there are some really great ongoing story arcs in the game, including the Rikti War and the Coming Storm, and there hasn't been a ton of information previously about whether there's going to be anything like that in Issue 13. Is there going to be a strong story component in Issue 13, or is that getting moved off to Issue 14 along with the Mission Architect? Matt Miller: The real big storyline stuff is coming in Issue 15! Massively: Any hints at all about what that would be touching on? Matt Miller: It's hopefully going to tie up a lot of loose ends that we've had hanging out there for a while now, while at the same time creating a lot more. Brian Clayton: Like any good superhero story. Matt Miller: Like any good superhero story, or episode of LOST. Side switching in the future?Massively: So one last question for Brian: we know there was a marketing survey that went out to players not too long ago, and there were a number of different questions, but one that we think players really attached to was the idea of players being able to switch sides. We wanted to know if this is something that's been taken up and noticed by the folks at NC Norcal, and whether or not you think that's something from your perspective that you guys might be able to address some time down the line? Brian Clayton: We're going to be doing more and more in-depth focus groups and research, and things like that, going forward, so eventually I think this is going to become more noise for the community than it is groundbreaking news! But what I can say is that having players go from hero to villain, and villain to hero, would nicely tie together what we've already done to date with City of Heroes and City of Villains. We certainly like the concept and the idea, but we're just not ready to talk about the details yet.Massively would like to extend our sincere thanks to Brian Clayton and Matt Miller for giving up so much of their time to answer our questions! Read what Brian and Matt had to say on PvP changes, and on the Super Booster packs.
Brian Clayton and Matt Miller: Page 2
The Leveling PactMassively: Brian, you talked about how day jobs are part of NC Norcal's idea of involving players in the game even when they're not necessarily playing, and it seems like the Leveling Pact is obviously a tie-in to that. Can you talk a little bit about that, from a philosophical perspective? Brian Clayton: I'll talk about it from a philosophical perspective and then let Matt follow up with the nuts and bolts of it. The one thing that we continue to strive for with City of Heroes is to pick areas where the MMO genre could use some innovation. We certainly have the best character creation system, and I would argue that sidekicking was very innovative, at the time when that was released. Even the further iterations, like our base creation system, were still very innovative. So we looked at another area of innovation with the Mission Architect system, and now the Leveling Pact. These are things that had been begging to be done in the MMO space for so long. Again, while sidekicking and exemplaring accommodate a number of player types, we feel that the leveling pact now accomodates another type of player. These things not only benefit City of Heroes, they push the genre forward. Matt Miller: It's definitely one of those features that came to us based on a lot of feedback we had from our players, and especially our friends who are playing the game. They came to us and said 'You know, I like playing the game, and I like the sidekicking system, but I'm getting to a point where my friends are so far outleveling me that they don't want to exemplar down and do my stuff because they've already done it before. Is there any way that we can stay more in synch?' "So we had this idea for the Leveling Pact: essentially splitting each character's XP gain directly in half and just distributing it across two characters whether they're offline or online." So we had this idea for the Leveling Pact: essentially splitting each character's XP gain directly in half and just distributing it across two characters whether they're offline or online. And we said: 'You know what? There's a system here. This is a workable system. This is really innovative, and this is taking a new step in sidekicking, making sure that you and your friend are always able to play the game together, and will always be the same level.' Massively: So basically the main character's XP gain is halved, and the other part is given to the buddy? Matt Miller: Yeah, basically both characters when they earn XP, they go through all the calculations for earning XP – how much they're supposed to get, based on their team size, what they defeated – every calculation possible in the game, and at the very end it's divided in two and each person in the pact gets their share. Massively: So the obvious question there, and Brian, this might be more to you, is from a business standpoint, this seems like it might be a dangerous ground to walk for powerleveling services. Because there's some obvious ways that this could be taken advantage of by those kinds of guys. Is that a concern for the company?Brian Clayton: Sure. I mean, it's absolutely a concern. It's a concern that we deal with today, without the system. Really, what we're trying to do is build opportunities for our players to play the games in the way they want to. We'll continue to enforce our policies, and do everything we can to mitigate powerleveling services and things like that. But more importantly, this is a feature that our customers have been asking for, and it's a feature that we want to provide them with. Arguably, you could say we're making it easier for some of these powerleveling services, but at the same time we're probably improving the grouping experience for a substantial amount of our customers. Matt Miller: There's actually less incentive now to use a powerleveling service, because now instead of paying someone to powerlevel my guy, I can actually have my friend play... and I'm not giving up my play time to some other service. I actually get to play whenever I want to on my character. And my friend gets to play whenever he wants to on his character, and we're both leveling at the same rate.New Story ArcsMassively: So for both of you: Issue 13 had already announced that you were going to do more Cimerora mission arcs, and now we hear there will be more Midnight Squad arcs too. Can you talk about where those are coming from as far as the overall story is concerned, and what you guys are hoping to get across for players on the mission content front? Matt Miller: Sure. On the overall story, we always had more story to tell in Issue 12, with both the Midnight Squad and with Cimerora. We just didn't have time to get it all in. When we hired on – we just hired on a couple of new mission writers, and we wanted to make sure that their training didn't go to waste. We wanted to make sure that they understood the systems they were going to be dealing with. And so we had a bunch of these leftover stories from Issue 12, and said 'Okay, let's get these in. Let's train you, and at the same time, get content in the game.' It's a win for us in training, and it's a win for the players in that they get some content. So that's basically what we did, and the story arcs are really fun. They give you more of the background to Cimerora, and more of the characters of the area, and more of the characters in the Midnight Squad, and more of the background on who they are. So it's a lot of cool stuff for the people who are really into the storylines. Continue to Part 3
'Reveal's on Tuesday,' enigmatic CoX developer declares in haiku
Confused? Stay with us. Matt 'Positron' Miller, lead developer of City of Heroes, loves to drop hints to the player base about coming content. Sometimes these hints come in the forums, and sometimes they get fed through the much-loved fan-made publication The City Scoop. Back in Issue 11, a cryptic message from 'Silos' turned out to be a clue to Ouroboros content, while a hint for Issue 12 was in cipher form and had the forum uniting to try to crack it. We've also had anagrams that hinted at additional power trays. The guy puts the Riddler to shame.
CoX Issue 13: All your base are belong to us?
Bizarre as it may sound, that's the title by which the NCSoft developers have taken to calling City of Heroes Issue 13. Or so players learned while listening in to the Dyyno test over on mmorpg.com, in which lead developer Matt 'Positron' Miller took viewers on a tour of Cimerora and talked them through the highlights of Issue 12: Midnight Hour. Players are always eager for snippets of information on new issues, however trivial, and when Matt let slip the in-house joke title for Issue 13 along with the reason for it, it was quickly noted.Matt's comment allegedly reflected the huge number of base changes and fixes that will be coming in the next Issue. Well, it's not as if there isn't plenty to fix. The base raid system has never worked properly, the Cathedral of Pain trial proved broken and had to be put on indefinite hold, and despite all the excitement building up to their initial release, bases themselves have not seen much use beyond acting as a teleport hub, crafting spot and resource storage area for supergroups, with temporary buffs available from Empowerment Stations if you own any; convenient, but falling short of their potential. Jack 'Statesman' Emmert, former lead developer for CoX, even said of the base design system that '... players hated it. It's the most underused facet of the game.'
City of Heroes broadcasting live from Cimerora
Our friends at mmorpg.com have reported a groundbreaking event taking place this Thursday. In a field test of the new Dyyno streaming technology, Matt 'Positron' Miller of NCSoft will be giving a live demonstration of some of the new City of Heroes Issue 12: Midnight Hour content. This includes a scenic tour of the new high-level zone, Cimerora. Matt will do his best to answer questions arising during the exposition.Dyyno is a new high-quality streaming system that allows one-click broadcast of gameplay (or any other window) to an online audience. It's still being worked on, and we're warned that technical issues might complicate Thursday's broadcast, but it looks like an exciting new piece of tech. Visit the mmorpg.com Dyyno Room on Thursday evening at 5pm PST / 8pm EST to watch the tour, put questions to Matt and join in the test.
City of Heroes lead developer Matt Miller interviewed
Our friends over at rpg.boomtown.net have posted a lengthy interview with Matt 'Positron' Miller, lead developer for City of Heroes and City of Villains. This comes just in time for the live launch of Issue 12: Midnight Hour.Matt gives us the rundown of Midnight Hour, hinting at future storylines and assuring players that there's a very long game being played here. The seeds of future adventures are being planted right now. There's even a hint that the task force recipe drop award system, currently causing some dissatisfaction, is to be revamped. Quite right, too - who wants to undergo a whole Task Force just to get a measly Trap of the Hunter recipe instead of an endurance and health-boosting Numina's Convalescence?
City of Heroes lead designer announces player-generated content system
In an announcement coinciding with the game's fourth anniversary, City of Heroes Lead Designer Matt Miller has announced a bold new feature. Coming in a future update, players will be able to craft their own missions, objectives, and story arcs. The system, which sounds very similar to Nevrax's experimental Ryzom Ring project, will give players the tools they need to make their own City of Heroes adventures. Once they're completed, players can upload the scenarios to NCsoft's service, where they can be played by other players. Afterwards, participants will be able to rate their experiences with the content.Miller gave no timeframe on the addition, but his letter to the players seems incredibly enthusiastic about the future of the title. Reminiscing about the last four years of content and feature updates, Positron (as he's known on the forums) noted all the features that have been added to game since the CoX franchise went live. Basic components of the modern game, such as Badges, epic archetypes, and even levels 41-50, were only added after the title went live. We're pretty much consistently impressed by the quality level of CoX's new content, and we'll make sure to keep you posted as more details on this system become available.For Miller's full letter, click on through below the break.
The City of Heroes team settles into their new offices
WarCry had the chance to sit down with Matt Miller & Floyd Grubb, the chief minds behind NCsoft's City of Heroes/City of Villains franchise, to see how they're settling into their new Northern California offices. Very well, it turns out, and they're entirely focused now on bringing CoX players the joy and love that is Issue 12. The two developers discuss many of the tantalizing elements we saw in the Epic Villain Archetypes video, and generally about the team's development philosophy now that they're in their new digs.Fans of the Epic Archetypes have one thing to thank for them: the Wedding Accessories pack released to honor the marriage of Sister Psyche to Manticore. According to Miller they're using that money and the funds from the upcoming in-game advertising to really step up what they can offer to players. Of the non-epic features coming in the next Issue, Miller and Grubb are most excited by the 'branching dialogue' tree addition to the game. It's going to allow players elements of choice that haven't been seen in the game to date, and (theoretically) could let them develop missions that offer players "situations like which wire to cut when diffusing a bomb." They refused to say if they'd be going back and adding that kind of choice to older content ... but we can hope, right?
CoX In-game Ads: The wrapup
DJ Shecky: I think this is a good spot for us to collect our thoughts, and go over and make sure that we've covered all these questions before we start to wrap things up. What about you guys?Brian: Sure.Lighthouse: Sounds good.DJ Shecky: Gentlemen, I think we were going to give everyone a thirty-second wrapup time. Is that right, Templar?DJ Templar: Yeah, that sounds about right.Brian: I'll do my best to only take thirty seconds. I really appreciate you guys taking the time to put us on the air and talk direct with the community and be able to answer their questions. One thing we did want to confirm with everybody is that this is definitely a post-Issue 12 launch. We'll do some testing in the closed and open beta of Issue 12, but our intentions are to go live sometime this summer with the in-game ads. And I just really want to thank our community for continuing to support us, and trust us. And we're doing our best to continue to grow the development and resources to better support their game and improve the game, and we're just real excited about the future of City of Heroes, and all the things we have planned. And we look forward to the next few months where we'll be able to disclose a whole lot more about those plans.Positron: I'm happy with everything we've done today. I'm glad we had an opportunity to talk with you guys, and answer these questions directly that the players have had. I'm also happy with the way this has been received on the forums. I was kind of steeling myself for today, because I was really unsure of how the majority of the community was going to react. Because we have tried to make this such a friendly addition to the game -- allowing players to opt-out if they just do not want to see any ads -- we wanted to make sure that message was clear. And it was apparent from what we saw on the boards that yes, we did make that message clear, and that yes, we are going to reinvest all of this money straight back into the game, and that a lot of players are actually in favor of this addition.Lighthouse: And I think also looking at the piece that was really well-recieved was making sure that this really is immersive and adds something to the game. At the end of the day, City of Heroes and Paragon City, and sections of the Rogue Isles, they're cities. And I think we're working hard to make this come off right, and make it a fun addition to the game that people will look back and enjoy and kind of go, "why were we so worried about that? This is kind of fun!" At least that's our hope, and we're working hard to pull that off. And as Brian said, to maintain your trust and your support in the game that you all enjoy and that we love to make.DJ Templar: Well again, I want to thank all of you guys for coming out, and I hope this went a long way to clear up some of the lingering questions there have been about today's announcement. And I expect the discussions will continue on the forums for quite a while longer.DJ Shecky: Positron, Brian, Lighthouse, thank you all very much for doing this, and doing it with us. We'd love to have you back any time that you guys want to make any sort of announcements, or if you just even want to say hi.Brian: We absolutely enjoyed it. Thank you for having us.Positron: Yes, this was awesome. Thanks.Lighthouse: And we know that people are really looking forward to Issue 12 information, but there's still a lot more things to talk about with Issue 12. And thanks again to The Cape, and DJ Shecky and DJ Templar for having us on today. - - - So there you go: a full transcript of The Cape's interview with NCsoft. As we get more information about in-game advertising -- whether directly from NCsoft, through a third party, or via Issue 12 -- we'll let you know. Until then, thanks for reading Massively. Now go out there and kick some spandex-clad butt!
NCsoft answers your questions about in-game advertising
As promised, we have a full transcript from The Cape's podcast covering in-game advertising. Be warned: at 44 minutes of speech, the transcript is huge. To make it easier to digest, we've split the transcript into 7 discrete sections. So that it's easier to follow, the DJs have their speech in black text, while Matt "Positron" Miller shines with the heroic green glow of his alt's Radiation powers. Brian Clayton -- NCsoft NorCal's Studio Manager -- is a cool blue presence, and Lighthouse isn't only a Red Name, he's got red speech. So, without further ado, here you go: the full transcript of Friday's interview.
CoX In-game Ads: Opting in for reinvestment
DJ Templar: Gotcha. One of the pastimes with some of the people on the forums has been taking the monthly fee that each person pays, the current total subscriber count that's been reported, multiply that, and say "okay, NCsoft has got (x) amount of money. Why on Earth do they need more?"Brian: So more money equals more reinvestment, right? For anybody that's taken any Business 101, you take a set percentage of what your revenue is and you reinvest it into the product. The great thing about in-game advertising is we're not just taking that percentage and putting it back into the product, we're taking the entirety of what in-game advertising generates and putting it directly back into the dev team. And that's why it's such a huge win. So of all the math that you work out, I would say that most companies probably only put 15 or so percent, but NCsoft invests well above that into all their products, and to have 100% of the in-game advertising come back into the development team is really a huge win.DJ Shecky: We'll go along that same line. First off, if we opt out, do you guys lose that ad revenue entirely?Brian: We absolutely do. But at the end of the day, it's more important for us to have our players have an experience that they enjoy and they're comfortable with. And if that means that they don't like the way that we've implemented in-game advertising, more power to them. They should feel comfortable to turn that off. And for those that are comfortable with it, like I said, it'll be a win for all of us, and we'll be able to grow the game more quickly and reinvest in the game more quickly. And I'm really not trying to make anyone feel guilty. This is their decision: we're 100% comfortable. We're not going to encourage customers to do this in-game advertising. This is just a decision that they need to make on their own. And like I said, if we do this right, I feel that we're going to bring a little more life to the city, and make the world feel a little more dynamic than it currently does.Positron: And I think that reiterates our statement on why we want to do it. Obviously, if we do this really well, and the ads are immersive and add to the gameplay experience, then people don't have that reason to turn it off, so that onus is back on us to make it work out really well for everybody involved.DJ Shecky: Excellent. And also, somewhat along the same lines, when you see the ads -- and if you put your mouse over them -- are they going to be clickable, or is it just an ad that's just going to be there and static, or is it going to pop up a web address for you to go and visit that company's product?Positron: No, the ads are not clickable. We're only measuring impressions, which is the view time, and how much of the ad you're seeing.Lighthouse: So that ads should work just like they do now, it's a texture: you'll see it as you go flying on by, and it won't have any ... if you're teleporting, or something, and you click on an ad, it's going to act just like it would now, and not change any of your mouse functionality or anything like that.DJ Shecky: Alright. One more followup on that same sort of thought. Knowing that it's going to be a viewable item. I know myself that I've got a number of friends that have to lower the actual graphics settings, and a lot of the ads turn out rather blurry, and we can't tell what they are, etcetera. Until I got a new card, I didn't know what half the billboards said in there. Nowadays I get a good chuckle out of them. How is that going to affect everything if somebody opts in?Positron: I'm not exactly sure. Again, I can grab a programmer on that one. But I believe we do the same sort of draw distance thing, so if it's beyond a certain distance, and it's an illegible ad, then it basically doesn't count.DJ Shecky: Okay. That makes sense to me. Templar?DJ Templar: Speaking of the opting in and opting out, right now it's basically up to the player to decide whether they want to see them or not. And this actually did come up in the forum discussions today. Is there going to come a point where -- if the program is so successful -- that you're going to say, "you know what, the vast majority of players are opted in, there's really no need to have this toggle anymore, so we're just going to make this the default, and there won't be any more option."Positron: I've always been a proponent of the opt-out feature. I really strongly feel the opt-out feature needs to be there for our players to have the experience that they want. And this feature is not just for us, it's for our players, as well. They want an immersive game, we can give them ads. If they don't want advertising -- and there's a lot of players out there who just refuse to cater to advertisers -- that is what this feature is for. We don't want to lose them as a player.DJ Templar: Okay, so the opt-in feature is going to remain, regardless of how successful the program is?Brian: Yeah, that's correct. And I think Matt and I on that question were both looking at each other because we both 100% agree that this always should be an opt-in opportunity. And we're very comfortable with that from a business perspective.Lighthouse: I was going to jump on there to reiterate what Brian and Positron are saying there, that in the original statements -- if you go back and read through what we were talking about in the text stuff -- that's part of the reason why this took the time that it did, was to find the partner that would allow us to do the opt-in/opt-out solution, so that's a pretty central piece in the whole thing in making it optional. And when you hear it from them that it's not going away, you can feel good that it's not going away. Who changes the marquees in Dark Astoria? ==>>
