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With a little help from Google, Mattel took its iconic View-Master into the 21st century. That said, this isn't the first time the stereoscopic sightseer has welcomed change. In fact, since being born in 1939, there have been many iterations of the View-Master and its popular content reels. This i...

2 months ago 0 Comments
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I may not be the best candidate for a virtual reality demo. My glasses always get in the way, and even straight 3D tends to make me dizzy. None-the-less, I had to try the new View-Master. Well, the new View-Master app, at least. Sadly, the plastic viewer itself is still very early in the productio...

2 months ago 0 Comments
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Remember View-Master? That hunk of plastic you held up to your face, stuck cardboard reels into and advanced through 3D images of landscapes, animals and cartoons with the satisfying pull on a lever. Well it's back and Mattel has Google to thank for helping drag the classic toy into the 21st centu...

2 months ago 0 Comments
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With a View-Master topped teaser (which you can see after the break), Google and Mattel invoked one of our favorite childhood memories -- and frequent inspiration for low-budget virtual reality shenanigans. The two are planning an "exclusive announcement and product debut" ahead of the New York To...

2 months ago 0 Comments
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Mattel's legendary-but-finicky Power Glove has been used for seemingly everything but playing Nintendo Entertainment System games as of late, and that trend isn't about to slow down in the wearable tech era. Witness animator Dillon Markey: he's using a heavily modified version of the glove to prod...

3 months ago 0 Comments
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Google has just made a creative choice for its new head of Glass, picking one-time Mattel design lead and noted jewelery artist Ivy Ross. That signals a big shift away from Glass' geeky developer base while it transitions to a full-fledged consumer product. She would fill the position previously h...

11 months ago 0 Comments
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Filmmakers Adam Ward, Andrew Austin and Paula Kosowski have taken it upon themselves to chronicle the creation and impact of one of the most infamous video game peripherals of all time, the Power Glove. Their film, The Power of Glove, is a feature-length documentary built upon interviews with ...

1 year ago 0 Comments
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At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more inter...

2 years ago 0 Comments
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After NASA's Curiousity attempts its tension-fraught landing on August 5th, you'll be able to get one yourself in the form of this Hot Wheels die-cast model. The 1:64 scale buggy will reproduce the gutsy rover's nuclear motor, drill, cameras and laser, while being a galaxy away from the $2.5 billi...

2 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. Ever since the tablet market exploded, we've seen a wide range of designs find both success and failure. But most of the tablets on the market have something in common: they are primarily designed for adults or at leas...

3 years ago 0 Comments
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Cut the Rope will transcend the virtual world inside of your techno-gizmo for that of the real. Several new partnerships will ensure Cut the Rope-branded products are in your local brick-and-mortar soon. A new board game that mimics the gameplay of the app will launch from Mattel, along with digita...

3 years ago 0 Comments
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Mattel thinks it has the secret to succeeding where so many others have failed in bridging that divide between the virtual and the physical -- and it might be right. While plenty of other toy companies have tried pairing hunks of plastic with apps in the past, Mattel has gone the extra mile, incorp...

3 years ago 0 Comments
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iPhone-controlled RC vehicles are a dime a dozen these days. But, ones as tiny as a standard Hot Wheels car? Those are little more rare. In fact, we only know of one such product -- iNitro Speeders from Mattel. The radio-controlled Hot Wheels racers won't hit 100MPH, but it also won't decimate your...

3 years ago 0 Comments