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Admit it: when you were a kid, you wished that you could design the toys that the stuffy manufacturers refused to build. Well, you're about to get that chance. Mattel and Autodesk are teaming up to let you design and customize 3D-printed toys through a "dedicated online hub" in the second half of...

April 20th 2015 at 9:48pm 0 Comments
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Get caught up on today's news in the latest edition of the Daily Roundup. Learn about Annie Easley, an African-American woman who helped make early spaceflight possible, go hands-on with us as we take Mattel's View-Master for a spin and find out how the UK plans to test autonomous vehicles. All th...

February 13th 2015 at 9:28pm 0 Comments
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With a little help from Google, Mattel took its iconic View-Master into the 21st century. That said, this isn't the first time the stereoscopic sightseer has welcomed change. In fact, since being born in 1939, there have been many iterations of the View-Master and its popular content reels. This i...

February 13th 2015 at 4:30pm 0 Comments
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I may not be the best candidate for a virtual reality demo. My glasses always get in the way, and even straight 3D tends to make me dizzy. None-the-less, I had to try the new View-Master. Well, the new View-Master app, at least. Sadly, the plastic viewer itself is still very early in the productio...

February 13th 2015 at 10:29am 0 Comments
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Remember View-Master? That hunk of plastic you held up to your face, stuck cardboard reels into and advanced through 3D images of landscapes, animals and cartoons with the satisfying pull on a lever. Well it's back and Mattel has Google to thank for helping drag the classic toy into the 21st centu...

February 13th 2015 at 9:00am 0 Comments
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With a View-Master topped teaser (which you can see after the break), Google and Mattel invoked one of our favorite childhood memories -- and frequent inspiration for low-budget virtual reality shenanigans. The two are planning an "exclusive announcement and product debut" ahead of the New York To...

February 6th 2015 at 3:48pm 0 Comments
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Mattel's legendary-but-finicky Power Glove has been used for seemingly everything but playing Nintendo Entertainment System games as of late, and that trend isn't about to slow down in the wearable tech era. Witness animator Dillon Markey: he's using a heavily modified version of the glove to prod...

January 14th 2015 at 11:49am 0 Comments
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Google has just made a creative choice for its new head of Glass, picking one-time Mattel design lead and noted jewelery artist Ivy Ross. That signals a big shift away from Glass' geeky developer base while it transitions to a full-fledged consumer product. She would fill the position previously h...

May 16th 2014 at 3:15am 0 Comments
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Zynga has emerged victorious from a round of battle in the High Court after Mattel claimed Zynga's Scramble With Friends app infringed on the toy maker's trademark for Scrabble. Mattel argued that the app's name was too similar to their classic boardgame, Scrabble, which is known as one of the bes...

November 3rd 2013 at 8:30pm 0 Comments
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Filmmakers Adam Ward, Andrew Austin and Paula Kosowski have taken it upon themselves to chronicle the creation and impact of one of the most infamous video game peripherals of all time, the Power Glove. Their film, The Power of Glove, is a feature-length documentary built upon interviews with Mat...

July 13th 2013 at 9:00pm 0 Comments
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At last year's Toy Fair, Mattel was all about Apptivity. The line of figures that interact with an iPad didn't exactly revolutionize the industry. But, the company isn't giving up on the concept. In 2013 it's evolving and moving from action figures that you drag across a screen, to much more inter...

February 11th 2013 at 8:16pm 0 Comments