MediaDirector
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THX manages AV settings for pros and consumers with Cinespace HD and Media Director
The Star Wars Blu-ray boxed set was the first movie to ship with THX's Media Director technology built-in, which works with compatible hardware to automatically configure AV settings for optimal quality on that title, so it's no surprise the Lucasfilm produced Red Tails is next up for the treatment. Of course, the key element there is compatible hardware, and unfortunately there's not much new to report there since it announced deals with HDI and a few others at CES, although we're assured the team is working on expanding support for its metadata from embedded chip manufacturers. On the content creation side THX also has something to offer with its cineCube HD, a slimmed down edition of its cineSpace offering designed to control color management at every step of the production process for the way it will eventually appear on Blu-ray. There's more details on exactly what it does and how in the press releases, although the real proof will likely be seen in the movies and TV shows it's used on.
THX Media Director coming to Star Wars Blu-ray discs
While you were tastefully voicing your concerns over the latest changes to the original trilogy, THX exec Rick Dean let slip that the upcoming Star Wars Blu-ray release will feature the company's new Media Director. The technology offers up metadata on the disc, allowing THX Media Director-enabled home theater devices like TVs and Blu-ray players to adjust to the appropriate settings. The decision to offer up the technology for the Star Wars release first is all about "keeping it in the family" for Lucasfilm, says Dean -- because if there's one thing Star Wars knows, it's keeping it in the family, right? The Blu-ray release is set to September 16th.
