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Mini E field trial ends, for the 40 testers a search for a new car begins
People who love a given car tend to keep that car for awhile, longer than they should sometimes, but that isn't always an option. Sometimes you have to give it back, and such is the case for the 40 "pioneers" who were among the first to get their mitts on and bums in the electric prototype Mini E in the UK. That fleet of test vehicles has been summoned back home, but thankfully not to suffer the same fate of the recalled GM EV1 -- most of which were crushed in the '90s. Instead, most of these Minis will find new homes among corporate vehicle fleets, though the testing program itself is largely over. From that program BMW learned that most drivers got along just fine, despite a complete lack of public charging stations, though some said cold temps put a crimp on the driving habits -- a possible counterpoint to one EV Mini tester on this side of the pond found. All that data is being used to tailor the upcoming BMW i3, which we've already seen hooning around in some rather frigid weather but won't be seen hooning on public streets until 2013 or so.
BMW launches new 'i' brand focused on electrification, lower-case letters
BMW already has one of the shortest names on the auto front, but it's about to get shorter. The company has just launched "i," a sub-marque much like the company's M cars but, rather than focusing on performance, highlighting new technology to create cars that are "good for us" while also being "good for our planet." It's what the company calls "premium mobility," cars for daily commuting that will let you "enjoy the finer things in life" without killing the planet in the process. The first two cars are the i3 (formerly known as the Megacity) and the i8 (the auto formerly known as Vision EfficientDynamics), both of which are said to be as fun to drive as a current car but much more efficient thanks to composite construction and electrified powertrains. Additionally, the company is also working with the My City Way apps, which cover 40 cities in the US and that many abroad, offering traffic cameras, POIs, and even public transit info -- a little odd for a car company. The company is pledging that we'll see these "born electric" cars in production by 2013 and coyly specifies that three is not the smallest number nor eight the largest, meaning we should expect other models to fill that gap -- just like the company's current alphanumeric lineup. We'll surely be learning more about these cars at Geneva in a few weeks, and if you think BMW is just being trendy using the lower-case i moniker, it did launch its iDrive controller back in September of 2001 -- a month before the iPod really made "i" super trendy. %Gallery-117241%
The pain and suffering of MMO shutdowns
Like life itself, the MMO industry doesn't often seem fair -- promising games can die premature deaths while creaky antiques continue to chug along just fine. When an MMO like APB or Tabula Rasa announces that it's closing its doors after only a couple years (or months), the first reaction is usually to ask, "What in Sam Hill happened and why are they doing this to me?" Yet what isn't always considered is the emotional fallout on behalf of the devs. Over at Kotaku, Michael Fahey examined the fallout when MMOs are shuttered prematurely, using the examples of Auto Assault and The Matrix Online as case studies. NetDevil spent four years developing the former, which lasted a mere fraction of that time -- 16 months -- as a live game. Ryan Seabury testifies to the pain that this causes for a dev team: "I won't lie, it hurts like hell still over four years later... Naturally, if a universe like Auto Assault that you sort of mentally attach to over multiple years suddenly ceases to exist, it's like a part of you dies." He personally points to NCsoft as the reason for Auto Assault's closure, stating that the game might still be in operation if it wasn't for the publisher's lack of faith. On the flip side, The Matrix Online had a longer run and plenty of time to prepare for the end once word was passed down. Then-Community Manager Daniel Myers says that the decision was a matter of dollars and sense. Still, Myers admits that it continues to affect him: "There are still days that I wish I could log in and see the Megacity again. I don't know [if] that will ever completely stop. I kind of hope it doesn't."
BMW Megacity EV gets sketched out in more detail
Admit it, you've been desperately refreshing this page in the simple hope of learning more about BMW's first all-electric vehicle. Originally announced with nary a visual clue to its appearance, the Megacity has now been fleshed out in the above futuristic sketch, which gives us an inkling of the car's design direction. Don't expect it to have too much bearing on the final product, though -- we do anticipate the real deal to have, y'know, tyres. BMW is also putting together an all-new chassis specifically for this battery-powered city transporter, and has already begun crash-testing the carbon fiber-equipped shells. In spite of its compact dimensions, the Megacity is being described as a "premium sustainability" vehicle, meaning its 2013 launch will be relevant to a somewhat select group of people.
BMW commits to Megacity EV by 2013, will start by testing ActiveE all-electric 1 series next year
BMW's first all-electric regular series production vehicle, the Megacity EV, has now been set in stone and inserted into the company's roadmap for a commercial launch in 2012 or 2013. The Bavarian automaker has gone official with word that it plans to use its Leipzig assembly plant to produce the car and further notes that it'll feature a similar setup to the ActiveE concept (pictured above), which is set for field testing in 2011. Essentially a 1 series that feeds off the electric grid rather than the nearest diesel pump, the ActiveE runs off an array of lithium-ion batteries á la the well liked but recently troubled Tesla Roadster, and will serve as a test mule for refining the underlying technology. Generating up to 170bhp might not sound all that impressive, but it should be more than sufficient for the urban commuters these vehicles will be aimed at. Now we just need Mercedes and Audi to match that release schedule and the electric car should finally have its day in the mainstream sun.
