micromania
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GameStop rewards program launching this May in 'four markets'
[The Master Shake Signal] Ever heard of a French gaming chain named Micromania? Yeah, neither had we until this morning's GameStop conference call, where the game retail giant's CEO J. Paul Raines specifically cited the (GameStop-owned since 2008) franchise for its member loyalty program ("MegaCart") and the success it's had in Europe. "We believe that the loyalty program at Micromania drove some of the highest sales per store in Europe that we've seen, so we think it's a very effective program, and that's the base for what we added to our existing loyalty program here at the Edge," Raines said, confirming the rumored plan to add a customer loyalty system at GameStop. When asked about when the new loyalty program would start rolling out, Raines stated that it'll be arriving this May in "four markets" (which could be anything from entire regions of the US to specific states or anything in-between -- we've followed up for clarification). So what can GameStop consumers expect from this new loyalty program? Not many details were given, but a few speculative ideas were offered. "Ours will have different rewards, it won't be purely a markdown program that gives you discounts once you reach a certain threshold," Raines said, adding, "It will also have unique rewards like tickets to shows and early entrance to midnight launch, etc." No mention was made of how this will effect those of you with current Edge card subscriptions, nor if this new rewards program will be separate altogether. We've contacted GameStop corporate for clarification and will update this post if we hear more, but for now you can read Raine's entire statement after the break.
GameStop buys French chain for $700 million, gains 332 stores
A beginning is a very delicate time. Know then, it is the year Ten Thousand One Ninety One. The Universe is ruled by GameStop Emperor Daniel DeMatteo IV, ... my father. In this time, the most precious substance in the Universe is the video game. The games extend life, the games expand consciousness, games are vital to existence.The Gaming Guild and its Navigators, whom the games have mutated over eight thousand years, began solidifying their control over the universe when the precursor to the guild, an ancient corporation called GameStop, purchased a Francais company called Micromania for $700 million. GameStop gained 332 stores and increased its European store count to 1077 (global: 5889). At the time, the company said it would increase its earnings for the year. There was no way to know the truth.- Princess Irulan Corrino - The GameStop Chronicles: A Beginning.
