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Microsoft Tag closing on August 19th 2015, reminds us all crappy things must end
You know how QR Codes still aren't really a thing? Just imagine how popular Microsoft's proprietary alternative to the format has been. In a letter to its users, Redmond has conceded that Microsoft Tag will pass the way of all things on August 19th, 2015. That said, if you can't live without the system, QR Code company Scanbuy will be supporting certain Tag components from September of this year. We've included a suitably redacted version of the company's letter after the break, but be warned -- it contains toe-curling phrases like "digitally engage with brands in their everyday surroundings through smartphones." [Thanks, Carter]
Microsoft Tag adds support for QR codes and NFC, seeks barcode dominance
Last year, Microsoft Tag shed its beta skin and stepped out into the wild world of multi-colored barcodes. Now, Redmond has decided to revamp and expand its system, with additional support for both QR codes and NFC capabilities. The update effectively allows businesses and individuals to create their own proprietary Tags or QR codes, while enabling consumers to scan said codes with their Microsoft Tag apps, or NFC-enabled smartphones. The new features are now available on Android, iOS, Windows Phone and BlackBerry handsets, reflecting Microsoft's ambitions to dominate a space that has yet to fully develop.
Microsoft 'Tags' 2 billion real-world objects with its phone-friendly barcodes
Microsoft might be late to the cameraphone-able barcode game, but it appears to be making up for lost time. Its multi-colored (and, frankly, rather attractive) Tag barcodes added a few important innovations on top of the general QR code concept, and apparently to good effect: 2 billion Tags have been printed since the January 2009 launch, and 1 billion of those Tags were printed in the past four months. Sounds like Microsoft has found some momentum, and they claim to have gained a lead in the publishing industry already. Obviously, the analytics, customization, and anti-fragmentation nature appeals to Big Barcode, but we'll have to wait and see if Tag is the ultimate choice of the everyman. Plus, won't ads be able to hack our brains and implant URLs at-will soon enough? We're holding out for that.
Microsoft Tag comes out of beta, promises free colorful codes for all
It was about a year and a half ago that Microsoft decided it could do QR codes better, that any universal coding system needed a dash of color, and launched Tag. Now, the roughly one billion Tags that users have printed have been made a little less illegitimate, with Microsoft bringing the service out of beta and taking the opportunity to toot Tag's trumpet a bit. The codes have appeared in 20 million magazines so far and have recently been deployed to create a sort of tour for geeks in Amsterdam (no word on whether our own international man of mystery is featured). Meanwhile America's cultural hub, the Mall of America, has been similarly bestickered to "enhance customer engagement," but based on our previous experiences at that bastion of commercialism we're thinking scooters and foot massages might have been more effective.
Microsoft Tag makes a video appearance, still seeking popularity
"It's the hyperlink in the physical world" says a Microsoft PR man, giving us the most succinct definition of what Redmond's Tag initiative is all about. Having announced its alternative take on the barcode at CES 2009, Microsoft has been working behind the scenes on proliferating the use of these multicolored Tags, which are designed to be snapped by nearby cameraphones. Once the pattern is recognized, you can obtain digital content directly on your phone -- whether it be a website link, YouTube video, or whatever -- and the uses are pretty much limitless: business cards, product packaging, magazines, anything that can benefit from supplemental online content and has a flat surface is a candidate to be Tagged. Such is the theory anyhow, and Microsoft's doing all it can to make it happen, with software for most mobile platforms, including the iPhone. Video demonstration after the break.
Microsoft co-opts QR codes, Pet Shop Boys 'not stoked'
Microsoft has announced that they're jumping onto the mobile tagging thing, having developed a system of High Capacity Color Barcodes that encode information in tags smaller than those allowed by QRCode and Datamatrix formats. Additionally, the specification has been designed to work with out-of-focus and fixed-focus cameras, making the thing more feasible for cellphone use. Although the "humanities" angle is kind of cute -- the company is rightfully stoked over the fact that HCCBs were on exhibit at MoMA in New York -- this is clearly aimed at organizations looking to sell more people even more useless junk. Hooray for conspicuous consumption!
