Engadget http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Bizarre internal Apple video shows Steve Jobs rallying the troops against IBM]]>http://www.engadget.com/2012/05/02/bizarre-internal-apple-video-shows-steve-jobs-rallying-the-troop/http://www.engadget.com/2012/05/02/bizarre-internal-apple-video-shows-steve-jobs-rallying-the-troop/http://www.engadget.com/2012/05/02/bizarre-internal-apple-video-shows-steve-jobs-rallying-the-troop/#comments Image

We're going to warn you up front: what you're about to see is eccentric, puzzling, and perhaps even disturbing. And undoubtedly, it's the fanboy film to end all fanboy films. According to Network World, who managed to get ahold of an internal 'rally the troops' video, the referenced clip was produced with a $50,000 budget and shown to an international sales force at a 1984 meeting in Hawaii. The film, entitled "1944," was purportedly provided by one-time Apple employee Craig Elliott, now CEO of Pertino Networks. The vintage footage shows then-CEO Steve Jobs as Franklin Delano Roosevelt, and the nine minute film drags on to show Apple-clad soldiers lining up to do battle with IBM -- a massive, massive rival in the space during that era. The full watch can be found in the source link below (embedding was disabled), and again, this will absolutely freak you out. Fair warning.

Bizarre internal Apple video shows Steve Jobs rallying the troops against IBM originally appeared on Engadget on Wed, 02 May 2012 15:55:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingappleCraig ElliottCraigElliottibmmacmicrosoftpertinoPertino NetworksPertinoNetworksretrosteve jobsSteveJobsvideovintageWed, 02 May 2012 15:55:00 EST<![CDATA[Microsoft expands Internet Explorer push with new TV ad]]>http://www.engadget.com/2012/03/06/microsoft-expands-internet-explorer-push-with-new-tv-ad/http://www.engadget.com/2012/03/06/microsoft-expands-internet-explorer-push-with-new-tv-ad/http://www.engadget.com/2012/03/06/microsoft-expands-internet-explorer-push-with-new-tv-ad/#comments
Internet Explorer may still be the world's number one web browser, but Microsoft has a declining market share to deal with, as well as the small problem of folks hesitant to upgrade from an earlier version for one reason or another. The company's now making a new push to address both issues, however, and has today unveiled a relatively rare Internet Explorer TV commercial extolling the virtues of IE9. That ad continues the "beauty of web" campaign Microsoft has been promoting as of late, and focuses more on web-based apps and games than traditional web sites -- or, for that matter, the browser itself. What remains to be seen is just how big a marketing push Microsoft plans to put behind the new ad campaign, but it is an actual TV ad, not just a web ad. Press play above to render your own judgement.

Microsoft expands Internet Explorer push with new TV ad originally appeared on Engadget on Tue, 06 Mar 2012 02:24:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingcommercialieie9internet explorerinternet explorer 9InternetExplorerInternetExplorer9marketingmicrosoftminiposttv commercialTvCommercialvideoTue, 06 Mar 2012 02:24:00 EST<![CDATA[Nokia prepping $120 million ad campaign ahead of Windows Phone launch?]]>http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/http://www.engadget.com/2011/07/13/nokia-prepping-120-million-ad-campaign-ahead-of-windows-phone-l/#comments With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, "We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products." Awkwardly executed "leaks," on the other hand, are an entirely different matter.

[Thanks, John]

Nokia prepping $120 million ad campaign ahead of Windows Phone launch? originally appeared on Engadget on Wed, 13 Jul 2011 12:47:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad campaignAdCampaignadvertisingadvertising campaignAdvertisingCampaigncampaigncellphonecommercialmicrosoftmobilemoneynokianokia microsoftNokiaMicrosoftphonesmartphonestephen elopStephenElopwindowswindows phoneWindowsPhoneWed, 13 Jul 2011 12:47:00 EST<![CDATA[HTC Trophy makes a cameo at Best Buy, teases with global support]]>http://www.engadget.com/2011/04/29/htc-trophy-makes-a-cameo-at-best-buy-teases-with-global-support/http://www.engadget.com/2011/04/29/htc-trophy-makes-a-cameo-at-best-buy-teases-with-global-support/http://www.engadget.com/2011/04/29/htc-trophy-makes-a-cameo-at-best-buy-teases-with-global-support/#comments
 HTC's long awaited, much delayed Windows Phone for Verizon is back in the speculative spotlight after making a brief appearance on Best Buy's website, with a screenshot serving as evidence (after the break). The device's retail price is listed as $599, but we're not reading much into this since it's likely just a placeholder. Meanwhile, an anonymous tipster has provided us with leaked Verizon documents suggesting this HTC Trophy may be a world phone. If so, the handset would join three Droids, two BlackBerries and two Windows Mobile (!) handsets as the carrier's globe-trotting options. While there's still no release date, Verizon clearly seems intent on bringing this elusive and prized phone to market -- all those booklets don't just grow on trees, ya know?

Continue reading HTC Trophy makes a cameo at Best Buy, teases with global support

HTC Trophy makes a cameo at Best Buy, teases with global support originally appeared on Engadget on Fri, 29 Apr 2011 21:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingbest buyBestBuyHTCHTC TrophyHtcTrophyleakMicrosoftmobileTrophyVerizonWindows PhoneWindows Phone 7WindowsPhoneWindowsPhone7WorldPhoneWP7Fri, 29 Apr 2011 21:45:00 EST<![CDATA[Verizon renews HTC Trophy offer for Microsoft employees]]>http://www.engadget.com/2011/03/23/verizon-renews-htc-trophy-offer-for-microsoft-employees/http://www.engadget.com/2011/03/23/verizon-renews-htc-trophy-offer-for-microsoft-employees/http://www.engadget.com/2011/03/23/verizon-renews-htc-trophy-offer-for-microsoft-employees/#comments "Early 2011" is rapidly passing us by -- as, for that matter, is March -- but we still wouldn't rule out a Verizon Wireless launch of the HTC Trophy smartphone. You see, the carrier's seemingly still advertising the Windows Phone 7 device inside Microsoft itself, in a likely attempt to gather preorders before the device hits shelves. We can't say for sure when the phone will actually arrive, of course, but if we were the gambling type, we'd toss some horseshoes in the general direction of April Fools' and pray they find a mark.

Verizon renews HTC Trophy offer for Microsoft employees originally appeared on Engadget on Wed, 23 Mar 2011 05:32:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingHTCHTC TrophyHtcTrophyMicrosoftTrophyVerizonWindows PhoneWindows Phone 7WindowsPhoneWindowsPhone7WP7Wed, 23 Mar 2011 05:32:00 EST<![CDATA[Microsoft and ASUS show off all the stylish stylus action you can have on an Eee Slate (video)]]>http://www.engadget.com/2011/03/20/microsoft-and-asus-show-off-all-the-stylish-stylus-action-you-ca/http://www.engadget.com/2011/03/20/microsoft-and-asus-show-off-all-the-stylish-stylus-action-you-ca/http://www.engadget.com/2011/03/20/microsoft-and-asus-show-off-all-the-stylish-stylus-action-you-ca/#comments It's the year 2011, but it might as well be 2001. The company that Bill built is still going strong in the pursuit of its founding father's dream: a pen-based tablet computer. The latest, and perhaps best, exhibitor of this ideal is ASUS' Eee Slate, a 12.1-inch, Core i5-equipped Windows 7 tablet that comes with a Wacom digitizer and a dedicated silo in its side for accommodating that snow-white stylus. A Bluetooth keyboard also comes in the box, leading Microsoft to describe it as a device that's simultaneously "very PC" and "not very PC." To understand what the Redmond brainboxes mean by this apparent case of doublethink, make your way past the break and soak up all the video action.

Continue reading Microsoft and ASUS show off all the stylish stylus action you can have on an Eee Slate (video)

Microsoft and ASUS show off all the stylish stylus action you can have on an Eee Slate (video) originally appeared on Engadget on Sun, 20 Mar 2011 04:51:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>12-inchadadvertadvertisingasuscommercialeee slateEeeSlatemicrosoftpenpromoslatestylustabletvideowacomwacom digitizerWacomDigitizerwindows 7Windows7Sun, 20 Mar 2011 04:51:00 EST<![CDATA[Leaked Windows Phone 7 ads challenge your phone head-to-head]]>http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/http://www.engadget.com/2011/02/23/leaked-windows-phone-7-ads-challenge-your-phone-head-to-head/#comments Microsoft's slowed the pace of Windows Phone 7 ads after saturating the airwaves at launch, but it looks like another campaign is about to begin -- WinRumors has a leak of a new set of "Real Time Challenge" interactive web ads that challenge you to complete tasks using your phone against a WP7 device. Challenges include taking a photo and posting it to Facebook, checking Xbox achievements, getting directions, and telling meeting participants you're running late. Not surprisingly, the WP7 device performs handily at everything -- although we're definitely wondering why you'd be checking Xbox achievements in a hurry while on the run. WinRumors also says that the "Your Phone" image is just a placeholder that will be filled in by other devices in the final ads, so we'll see how MS decides to portray other platforms and their apps -- there's a lot of ways to do some of these things on Android and iOS devices. (And, sigh, we would note that "Update system software without fatal errors" is not a listed activity.) In any event, it's a clever ad idea -- check the video below.

[Thanks, Irv]

Continue reading Leaked Windows Phone 7 ads challenge your phone head-to-head

Leaked Windows Phone 7 ads challenge your phone head-to-head originally appeared on Engadget on Wed, 23 Feb 2011 16:41:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingcommercialcommercialsleakleaksmicrosoftreal time challengereal time trialsRealTimeChallengeRealTimeTrialsvideoweb adWebAdwindows phonewindows phone 7WindowsPhoneWindowsPhone7wp7Wed, 23 Feb 2011 16:41:00 EST<![CDATA[Internet Explorer 9 privacy measures to include Tracking Protection]]>http://www.engadget.com/2010/12/08/internet-explorer-9-privacy-measures-to-include-tracking-protect/http://www.engadget.com/2010/12/08/internet-explorer-9-privacy-measures-to-include-tracking-protect/http://www.engadget.com/2010/12/08/internet-explorer-9-privacy-measures-to-include-tracking-protect/#comments
In a nod to future FTC mandates regarding web privacy, Microsoft has announced that among its many charms, Internet Explorer 9 will introduce something called a Tracking Protective List. In essence, the TPL looks at third party elements of whichever page you may be viewing (for instance, when you're at msnbc.com and it contains elements that are hosted by another domain) and allows you to block those which track your movements. This is done by domain, and there is both a whitelist and a blacklist -- ensuring that while elements that are required for full functionality will be allowed, those which are a nuisance will be blocked. Of course, this isn't the answer to all of your security needs, but between this and properly managing your cookies it is a decent first step. IE9 will come around sometime in early 2011 -- in the meantime, check out the video after the break for more info.

Continue reading Internet Explorer 9 privacy measures to include Tracking Protection

Internet Explorer 9 privacy measures to include Tracking Protection originally appeared on Engadget on Wed, 08 Dec 2010 16:24:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisingcookiecookiesdo not trackDoNotTrackFederal Trade CommissionFederalTradeCommissionftcIEIE 9Ie9internet explorerinternet explorer 9InternetExplorerInternetExplorer9microsoftprivacytargetedtargeted advertisingTargetedAdvertisingTPLtracking protectiontracking protection listTrackingProtectionTrackingProtectionListvideoWed, 08 Dec 2010 16:24:00 EST<![CDATA[Microsoft exec caught in privacy snafu, says Kinect might tailor ads to you]]>http://www.engadget.com/2010/11/15/microsoft-exec-caught-in-privacy-snafu-says-kinect-might-tailor/http://www.engadget.com/2010/11/15/microsoft-exec-caught-in-privacy-snafu-says-kinect-might-tailor/http://www.engadget.com/2010/11/15/microsoft-exec-caught-in-privacy-snafu-says-kinect-might-tailor/#comments Microsoft's Dennis Durkin voiced an interesting idea at an investment summit last week -- the idea that the company's Kinect camera might pass data to advertisers about the way you look, play and speak. "We can cater what content gets presented to you based on who you are," he told investors, suggesting that the Kinect offered business opportunities that weren't possible "in a controller-based world."
And over time that will help us be more targeted about what content choices we present, what advertising we present, how we get better feedback. And data about how many people are in a room when an advertisement is shown, how many people are in a room when a game is being played, how are those people engaged with the game? How are they engaged with a sporting event? Are they standing up? Are they excited? Are they wearing Seahawks jerseys?
Needless to say, sharing this level of photographic detail with advertisers presents some major privacy concerns -- though it's nothing we haven't heard before -- but moreover it's explicitly against the privacy policy Microsoft presents Kinect users. "Third party partners use aggregated data to deliver Kinect experiences (games or applications), to understand how customers use their Kinect experiences, and to improve performance or even to help plan new experiences," the Kinect Privacy and Online Safety FAQ reads, but also "They are not permitted to use the information for marketing purposes such as selling you games or services, or for personalizing advertising" (bolding ours).

In an email to the Wall Street Journal, Microsoft flatly denied that the Kinect would do anything of the sort, whether via third-party partners or otherwise. "Xbox 360 and Xbox LIVE do not use any information captured by Kinect for advertising targeting purposes," representatives wrote. Honestly, some of us at Engadget still think targeted advertising is kind of neat, but we know how seriously you take this stuff.

Microsoft exec caught in privacy snafu, says Kinect might tailor ads to you originally appeared on Engadget on Mon, 15 Nov 2010 08:54:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisingDennis DurkinDennisDurkineavesdroppingkinectmarketingmicrosoftmicrosoft kinectMicrosoftKinectprivacyprivacy concernprivacy policyPrivacyConcernPrivacyPolicytargeted adstargeted advertisingTargetedAdsTargetedAdvertisingx360xboxxbox 360Xbox360Mon, 15 Nov 2010 08:54:00 EST<![CDATA[Microsoft's adorable new Windows 7 ad touts Blu-ray, shows Macs and PCs really just want to be friends]]>http://www.engadget.com/2010/11/12/microsofts-adorable-new-windows-7-ad-touts-blu-ray-shows-macs/http://www.engadget.com/2010/11/12/microsofts-adorable-new-windows-7-ad-touts-blu-ray-shows-macs/http://www.engadget.com/2010/11/12/microsofts-adorable-new-windows-7-ad-touts-blu-ray-shows-macs/#comments With the holiday buying season descending upon us, fancy new commercials are naturally ramping up in tandem. Microsoft has a new spin on its Windows 7 promotional efforts with its latest ad, which shows a Mac and a PC bonding over a Blu-ray copy of Avatar during a long flight. Naturally, the PC is the only one who can play Blu-ray, which is Microsoft's semi-subtle pitch, but really this commercial is about the power of Friendship and Sharing Things With Others. We were halfway about to ruin it all by smarmily suggesting the fact that the Mac can play a very similar HD copy of Avatar pulled down from iTunes that won't put as much of a hurt on his battery, but for whatever reason there's no Avatar on the US iTunes Store right now (possibly James Cameron's upcoming extended special collector's millennium edition release has something to do with it?). Which brings us around to Apple's real reason for not supporting Blu-ray: they can't take it away from you.

Microsoft's adorable new Windows 7 ad touts Blu-ray, shows Macs and PCs really just want to be friends originally appeared on Engadget on Fri, 12 Nov 2010 11:17:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adavatarblu-raycommercialmacmicrosoftpcvideowindows 7Windows7Fri, 12 Nov 2010 11:17:00 EST<![CDATA[Windows Phone 7 viral reeks of the Old Spice Guy (video)]]>http://www.engadget.com/2010/10/15/windows-phone-7-is-the-phone-your-phone-could-smell-like-video/http://www.engadget.com/2010/10/15/windows-phone-7-is-the-phone-your-phone-could-smell-like-video/http://www.engadget.com/2010/10/15/windows-phone-7-is-the-phone-your-phone-could-smell-like-video/#comments Never above appropriating an internet meme for its own nefarious purposes, Microsoft is shipping Isaiah Mustafa (Old Spice Guy, to you and us) over to Australia to pimp out Windows Phone 7 with his rippling muscles and dreamy eyes. Does your phone look like this phone? Come October 21, it could do.

[Thanks, Ed]

Continue reading Windows Phone 7 viral reeks of the Old Spice Guy (video)

Windows Phone 7 viral reeks of the Old Spice Guy (video) originally appeared on Engadget on Fri, 15 Oct 2010 07:11:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertadvertisingaustraliadown underDownUnderisaiah mustafaIsaiahMustafamicrosoftold spiceold spice guyOldSpiceOldSpiceGuypromoteaservideoviralwindows phone 7WindowsPhone7wp7Fri, 15 Oct 2010 07:11:00 EST<![CDATA[Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads]]>http://www.engadget.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-sh/http://www.engadget.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-sh/http://www.engadget.com/2010/09/27/wizup-emerges-from-windows-phone-7-developer-challenge-think-sh/#comments It's not a brand new concept or anything, but rather than forcing mobile users to scan QR codes in order to access more information about a given product or advertisement, Wizup is able to recognize far more esoteric items. Created as a part of the Windows Phone 7 developer challenge, this piece of software is able to listen to radio stations (at least in France), understand images from magazines and even recognize TV channels. Simply snap a picture or let it listen in (much like Shazam for song titles), and it then delivers all sorts of germane content to the mobile's screen. It's a dream come true for marketers, but better still, it makes digging for more information a whole lot easier on the end user. Head on past the break for a demonstration video -- if you've been denying it thus far, good luck as you continue to resist the Augmented Reality Revolution.

Continue reading Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads

Wizup emerges from Windows Phone 7 developer challenge: think Shazam, but for ads originally appeared on Engadget on Mon, 27 Sep 2010 11:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingappAugmented realityAugmentedRealityfrancemagazinemarketingmediamicrosoftprogramradioshazamsoftwarevideowindows phone 7WindowsPhone7wizupWP7Mon, 27 Sep 2010 11:30:00 EST<![CDATA[HTC Mondrian stars in leaked AT&T ad campaign, jump-kicks lesser smartphones? (video)]]>http://www.engadget.com/2010/09/26/htc-mondrian-stars-in-unfinished-atandt-ad-campaign-jump-kicks-le/http://www.engadget.com/2010/09/26/htc-mondrian-stars-in-unfinished-atandt-ad-campaign-jump-kicks-le/http://www.engadget.com/2010/09/26/htc-mondrian-stars-in-unfinished-atandt-ad-campaign-jump-kicks-le/#comments Would you believe that after months of leaks, this is the first time we've allegedly seen the HTC Mondrian? It's true -- though from this angle, it's a dead ringer for the Mozart, which looks just like the Shubert, too. The above picture comes from what appear to be a pair of mostly complete ads for AT&T's Windows Phone 7 push, which if real make the Mondrian look like it might be a flagship device. Perhaps those rumors of a 1.3GHz Snapdragon inside weren't too far off. You won't find real phones demonstrated in the videos after the break, but don't let that stop you from clicking through -- you do like watching oblivious folks flying through the air, don't you?

Continue reading HTC Mondrian stars in leaked AT&T ad campaign, jump-kicks lesser smartphones? (video)

HTC Mondrian stars in leaked AT&T ad campaign, jump-kicks lesser smartphones? (video) originally appeared on Engadget on Sun, 26 Sep 2010 02:13:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisementadvertisingATTHTCHTC MondrianHtcMondrianmarketingMicrosoftMondriansmartphonevideoWindows PhoneWindows Phone 7WindowsPhoneWindowsPhone7WP7Sun, 26 Sep 2010 02:13:00 EST<![CDATA[Windows Phone 7 slides into TV spot, Rachel Zoe's life]]>http://www.engadget.com/2010/09/15/windows-phone-7-slides-into-tv-spot-rachel-zoes-life/http://www.engadget.com/2010/09/15/windows-phone-7-slides-into-tv-spot-rachel-zoes-life/http://www.engadget.com/2010/09/15/windows-phone-7-slides-into-tv-spot-rachel-zoes-life/#comments If you knew anything about The Rachel Zoe Project, you'd know that dear Rachel never, ever leaves home without her BlackBerry. Apparently, her comforting hubby -- known affectionately as Rodger Berman -- isn't going far without his unbranded Windows Phone 7 device (and a little help from Bing, naturally). Curiously enough, the date on the screen shows July, so there's a halfway decent chance the software they're playing with is of the pre-production variety... particularly since he's wielding a Samsung Omnia i9810-based prototype. Oh, and as you can see above, we're guessing he's relying on WiFi or some off-camera magic to actually pull anything up. Hard to get 3G in Los Angeles, especially when your phone is missing its SIM card. At any rate, the spot in full is embedded just past the break, and just between us, we get the feeling this is just the first of many more to come.

[Thanks, Michael]

Gallery: Windows Phone 7 slides into TV spot, Rachel Zoe's life

Continue reading Windows Phone 7 slides into TV spot, Rachel Zoe's life

Windows Phone 7 slides into TV spot, Rachel Zoe's life originally appeared on Engadget on Wed, 15 Sep 2010 13:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsbravocommercialcommercialsi9810marketingmicrosoftomniaprototypesamsungsmartphonetvvideoWindows Phone 7WindowsPhone7WP7Wed, 15 Sep 2010 13:40:00 EST<![CDATA[Windows Phone 7 ad promises 'the revolution is coming' (video)]]>http://www.engadget.com/2010/09/06/windows-phone-7-ad-promises-the-revolution-is-coming-video/http://www.engadget.com/2010/09/06/windows-phone-7-ad-promises-the-revolution-is-coming-video/http://www.engadget.com/2010/09/06/windows-phone-7-ad-promises-the-revolution-is-coming-video/#comments Usually we'd advise you not to read too much into this -- we'd point out that this was a themed ad served up before the showing of Lawrence of Arabia at London's Secret Cinema event -- but what the hell: Microsoft says the revolution's coming. It's on now!

Continue reading Windows Phone 7 ad promises 'the revolution is coming' (video)

Windows Phone 7 ad promises 'the revolution is coming' (video) originally appeared on Engadget on Mon, 06 Sep 2010 10:09:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertadvertisementlawrence of arabiaLawrenceOfArabialondonmicrosoftrevolutionukvideowindows phonewindows phone 7WindowsPhoneWindowsPhone7wp7Mon, 06 Sep 2010 10:09:00 EST<![CDATA[Screen Grabs: Pretty Little Liars is TV's newest home to egregious product placement (video)]]>http://www.engadget.com/2010/06/30/screen-grabs-pretty-little-liars-is-tvs-newest-home-to-egregio/http://www.engadget.com/2010/06/30/screen-grabs-pretty-little-liars-is-tvs-newest-home-to-egregio/http://www.engadget.com/2010/06/30/screen-grabs-pretty-little-liars-is-tvs-newest-home-to-egregio/#comments Scene: Impossibly mature high school "girls" mingling in front of a locker. Action!
Bitter Barbie: "What are you doing? Is that a new phone?"
Bland Barbie: "Yeah, I'm checking my Kin. I'll just write on Hannah's wall from here."
End scene.

Yes, ABC's new Pretty Little Liars show is the future of American television, where entertainment morphs into infotainment and bakes the minds of an entire generation into a lovely pie of corporate servitude. We blame TiVo. Oh, and just because Palm quit making creepy commercials doesn't mean that they've given up on promoting its Pre to women. Looks like Roger McNamee was right about that backside mirror's appeal. See what we mean in the PLL episode 3 embeds posted after the break.

[Thanks, Dave]

Continue reading Screen Grabs: Pretty Little Liars is TV's newest home to egregious product placement (video)

Screen Grabs: Pretty Little Liars is TV's newest home to egregious product placement (video) originally appeared on Engadget on Wed, 30 Jun 2010 04:25:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingkinkin oneKinOnemicrosoftmicrosoft kinMicrosoftKinmirrorpalmpalm prePalmPreprepretty little liarsPrettyLittleLiarsproduct placementProductPlacementscreen grabsScreenGrabstelevisionvideoWed, 30 Jun 2010 04:25:00 EST<![CDATA[Windows Phone 7's October release casually mentioned in Microsoft ad presentation]]>http://www.engadget.com/2010/06/24/windows-phone-7s-october-release-casually-mentioned-in-microsof/http://www.engadget.com/2010/06/24/windows-phone-7s-october-release-casually-mentioned-in-microsof/http://www.engadget.com/2010/06/24/windows-phone-7s-october-release-casually-mentioned-in-microsof/#comments"I'm gonna ask rock star Kostas... to come on. And Kostas has brought with him Windows Phone 7, which we launch this October." So sayeth Microsoft VP for Marketing Mich Mathews in introducing GM of Live Labs' Kostas Mallios, who was at the Cannes Lions advertising conference to show off the advertising capabilities of the upcoming smartphone platform. Of course, last we heard, the official company line on WP7's release was "holiday 2010," so this would definitely narrow the launch window quite a bit, as well as corroborates earlier Telstra roadmap leaks. Not an official statement, but Mathews would definitely be someone in the know here. Don't expect the folks in Redmond to go ahead and confirm -- they work on their own schedule, thank you very much -- but should someone 'fess up, can we also talk about that $150 Kinect price? Video after the break.

[Thanks to everyone who sent this in]

Continue reading Windows Phone 7's October release casually mentioned in Microsoft ad presentation

Windows Phone 7's October release casually mentioned in Microsoft ad presentation originally appeared on Engadget on Thu, 24 Jun 2010 21:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingmicrosoftoctobervideowindowswindows phonewindows phone 7WindowsPhoneWindowsPhone7wpwp 7Wp7Thu, 24 Jun 2010 21:29:00 EST<![CDATA[Microsoft changes naughty 'sexting' Kin ad, camera to be used for clothed chests only]]>http://www.engadget.com/2010/04/17/microsoft-changes-naughty-sexting-kin-ad-camera-to-be-used-fo/http://www.engadget.com/2010/04/17/microsoft-changes-naughty-sexting-kin-ad-camera-to-be-used-fo/http://www.engadget.com/2010/04/17/microsoft-changes-naughty-sexting-kin-ad-camera-to-be-used-fo/#comments As a card-carrying member of the Upload Generation, your Kin is about a lot of things: chilling with your peeps and BFFs, taking pictures and video of all of life's most awesome moments, keeping tabs on your MySpace pals, and documenting the fascinating story of your nipples without a pesky American Apparel V-neck getting in the way. Or wait... maybe not? Microsoft has just pulled a Kin ad briefly featuring a young gentleman snapping shots of his PG-rated parts underneath his t-shirt in response to Consumer Reports' concerns that the move encourages "sexting" -- a growing problem amongst the world's technologically-savvy (and hormone-riddled) youth -- saying that it "takes the issue of sexting very seriously and it was never our intent to promote it in any way." It looks like Microsoft has kept the commercial around on the Kin site and just removed the offending portion -- it was only about a second long -- so hanging out in underground speakeasies with fake hipsters is still okay, apparently. Follow the break for the original, unedited video.

Continue reading Microsoft changes naughty 'sexting' Kin ad, camera to be used for clothed chests only

Microsoft changes naughty 'sexting' Kin ad, camera to be used for clothed chests only originally appeared on Engadget on Sat, 17 Apr 2010 13:27:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingcommercialkinkin onekin twoKinOneKinTwomicrosoftsextingvideoSat, 17 Apr 2010 13:27:00 EST<![CDATA['The Vampire Diaries' and Microsoft team up, try to add 'Binged' to the lexicon]]>http://www.engadget.com/2010/03/26/the-vampire-diaries-and-microsoft-team-up-try-to-add-binged/http://www.engadget.com/2010/03/26/the-vampire-diaries-and-microsoft-team-up-try-to-add-binged/http://www.engadget.com/2010/03/26/the-vampire-diaries-and-microsoft-team-up-try-to-add-binged/#comments If you were watching last night's episode of The Vampire Diaries (believe us, we were not), you probably saw something a little... strange. Yes, with the opening credits still running, two women (sorry, we have never seen a frame of this show so we don't know who these broads are) sitting in front of a laptop converse about a runaway teen named Isabelle Peterson or something like that. Unsure of whether or not this suspicious Peterson character was using a fake name or not, the ladies needed... well, they needed a tool that would allow them to search the vast and beautiful world wide web of information. "But where'd she get Peterson? Classmate? Best friend?" the blond sitting at the terminal wonders. "So..." she says, turning to the computer, "... I Binged it." Wait, what? You Binged it? Hmm... we've never heard that one before, though we have to say in this case, it seems like Bing really came through for the ladies, nailing down the information they were looking for with ease. It's quite an extended piece of advertising, really. But seriously... Binged? Guess it'll have to do. Video is after the break.

[Thanks, Eva]

Continue reading 'The Vampire Diaries' and Microsoft team up, try to add 'Binged' to the lexicon

'The Vampire Diaries' and Microsoft team up, try to add 'Binged' to the lexicon originally appeared on Engadget on Fri, 26 Mar 2010 20:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisingbingbingedmicrosoftvampire diariesVampireDiariesvideoFri, 26 Mar 2010 20:02:00 EST<![CDATA[Microsoft takes a note from Palm in new Windows Phone 7 Series ad]]>http://www.engadget.com/2010/03/18/microsoft-takes-a-note-from-palm-in-new-windows-phone-7-series-a/http://www.engadget.com/2010/03/18/microsoft-takes-a-note-from-palm-in-new-windows-phone-7-series-a/http://www.engadget.com/2010/03/18/microsoft-takes-a-note-from-palm-in-new-windows-phone-7-series-a/#comments We've held no punches in sharing our thoughts on Palm's recent ad campaigns, but the one spot that was actually not heinous has seemingly served as the basis for one of Microsoft's first-ever WP7S commercials. Debuting here at the tail-end of MIX, the ad spotlights Anna -- a fictitious gal we've certainly heard of before -- using her new smartphone to share photos with her dear lover Miles. It also features Luca, a kid with an undying love for playing Xbox LIVE titles, who seems to be caught somewhere in between the world of nature and nurture. At any rate, it's worth your while to give the new Microsoft commercial and the Palm ad which it has oh-so-much in common with right after the break.

Oh, and Palm -- we guess "Windows Phone 7 Series was your idea," right?

Update: Yes, that definitely looks like an HTC HD2 at the 0:43 mark, but you can rest assured WP7S won't ever come to that gem in native fashion.

[Thanks, Sean]

Continue reading Microsoft takes a note from Palm in new Windows Phone 7 Series ad

Microsoft takes a note from Palm in new Windows Phone 7 Series ad originally appeared on Engadget on Thu, 18 Mar 2010 11:36:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadvertisementadvertisingannacommercialcopycatmarketingmetromicrosoftmilesmixmix 10mix 2010Mix10Mix2010operating systemOperatingSystemospalmpalm pixipalm prePalmPixiPalmPrepixismartphonesoftwareweboswindowswindows phonewindows phone 7windows phone 7 seriesWindowsPhoneWindowsPhone7WindowsPhone7Serieswp7sThu, 18 Mar 2010 11:36:00 EST<![CDATA[Leaked Walmart ad reveals Xbox 360 Arcade with $100 gift card, $300 HP G60 laptop]]>http://www.engadget.com/2009/11/04/leaked-walmart-ad-reveals-xbox-360-arcade-with-100-gift-card/http://www.engadget.com/2009/11/04/leaked-walmart-ad-reveals-xbox-360-arcade-with-100-gift-card/http://www.engadget.com/2009/11/04/leaked-walmart-ad-reveals-xbox-360-arcade-with-100-gift-card/#comments It's not quite a $99 Xbox 360, but if this apparent Walmart scan via Kotaku is to be believed, that $199 Arcade version is getting a $100 gift card promotion going into effect this Saturday. In real terms, that boils down to a $234 Xbox 360 Pro for first-time buyers, seeing as you'll be needing that $135, 120GB hard drive, too. Also listed are a Sony Blu-ray player for $148 (we're guessing the currently-MSRP'd $199 BDP-S360), and a $298 HP G60-519WM, which touts a 2.2GHz Intel Celeron, 15.6-inch HD display, Windows 7 Home Premium, 3GB RAM, and a 250GB HDD -- not a bad followup at all for that Compaq CQ60. Some interesting spy shots from the Slick Deals forum seem to give credence to the scan, although we're still playing wait-and-see -- that $100 gift card with the Xbox 360 arcade is almost too good to be true, even if it is just a clever tactic to clear shelf space in the lead-up to Black Friday.

Update: Sure as the sun, an official ad has popped up on Yahoo's front page. Screenshot after the break.

[Thanks, just4onepost]

Continue reading Leaked Walmart ad reveals Xbox 360 Arcade with $100 gift card, $300 HP G60 laptop

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Leaked Walmart ad reveals Xbox 360 Arcade with $100 gift card, $300 HP G60 laptop originally appeared on Engadget on Wed, 04 Nov 2009 00:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>360 arcade360Arcadeadadsarcadebdp s360bdp-s360BdpS360blu rayblu-rayblu-ray playerBlu-rayPlayerBluRayg60g60 519 wmg60-519wmG60519Wmhpleakleaksmicrosoftmicrosoft xboxmicrosoft xbox 360MicrosoftXboxMicrosoftXbox360rumorrumorssalesalessonywal martwal-martWalMartxboxxbox 360xbox 360 arcadeXbox360Xbox360ArcadeWed, 04 Nov 2009 00:29:00 EST<![CDATA[Microsoft ditches Family Guy special... for being Family Guy]]>http://www.engadget.com/2009/10/26/microsoft-ditches-family-guy-special-for-being-family-guy/http://www.engadget.com/2009/10/26/microsoft-ditches-family-guy-special-for-being-family-guy/http://www.engadget.com/2009/10/26/microsoft-ditches-family-guy-special-for-being-family-guy/#comments Face? Meet palm. Microsoft's decided to pull out of its co-sponsoring of "Family Guy Presents: Seth & Alex's Almost Live Comedy Show" after execs attending the taping came to the sudden conclusion that Family Guy-caliber jokes were to be told, tackling such topics as "deaf people, the Holocaust, feminine hygiene and incest." We're not sure how 10 years and over 120 episodes of offensive precedence bypassed Redmond's radars, but man, that's gotta be some strong personal bubble. A Microsoft representative said of the taping, "it became clear that the content was not a fit with the Windows brand." The show will still air November 8th, pre-recorded Microsoft references in tow, but with a new as-of-yet unnamed sponsor. All we have of the now-doomed partnership is this brief video from the Windows "741" student site -- it's after the break.

[Via The Raw Feed]

Continue reading Microsoft ditches Family Guy special... for being Family Guy

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Microsoft ditches Family Guy special... for being Family Guy originally appeared on Engadget on Mon, 26 Oct 2009 18:46:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadsadvertisementadvertisingfamily guyFamilyGuymc farlaneMcFarlanemicrosoftsethseth mcfarlaneSethMcfarlanewindowswindows 7Windows7Mon, 26 Oct 2009 18:46:00 EST<![CDATA[Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated)]]>http://www.engadget.com/2009/10/22/apple-welcomes-windows-7-the-only-way-it-knows-how-with-a-new-c/http://www.engadget.com/2009/10/22/apple-welcomes-windows-7-the-only-way-it-knows-how-with-a-new-c/http://www.engadget.com/2009/10/22/apple-welcomes-windows-7-the-only-way-it-knows-how-with-a-new-c/#comments Can't argue with a wig like that, right? Video after the break.

Update: Two more added. Are these still fun?

Continue reading Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated)

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Apple welcomes Windows 7 the only way it knows how, with a new commercial (video, updated) originally appeared on Engadget on Thu, 22 Oct 2009 20:51:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertisingapplecommercialcommercialsmicrosoftos xOsXvistawin 7Win7windowswindows 7windows vistaWindows7WindowsVistaThu, 22 Oct 2009 20:51:00 EST<![CDATA[Microsoft makes a funny with Marketplace 'apps lab']]>http://www.engadget.com/2009/10/21/microsoft-makes-a-funny-with-marketplace-apps-lab/http://www.engadget.com/2009/10/21/microsoft-makes-a-funny-with-marketplace-apps-lab/http://www.engadget.com/2009/10/21/microsoft-makes-a-funny-with-marketplace-apps-lab/#comments It's another Microsoft video, another few minutes of hilarious, unintentional pain. This time Microsoft is tackling the topic of apps, riffing on the abundance of gimmick apps for the iPhone. Unfortunately for Microsoft, we'd think the last thing it would want to do is draw comparisons between Apple's App Store and the company's freshly minted Windows Marketplace for Mobile. Video is after the break.

[Via TUAW]

Continue reading Microsoft makes a funny with Marketplace 'apps lab'

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Microsoft makes a funny with Marketplace 'apps lab' originally appeared on Engadget on Wed, 21 Oct 2009 21:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>admarketplacemicrosoftmobilevideowindows mobilewindows mobile marketplaceWindowsMobileWindowsMobileMarketplaceWed, 21 Oct 2009 21:30:00 EST<![CDATA[Microsoft makes a funny with Marketplace 'apps lab']]>http://www.engadget.com/2009/10/21/microsoft-makes-a-funny-with-marketplace-apps-lab/http://www.engadget.com/2009/10/21/microsoft-makes-a-funny-with-marketplace-apps-lab/http://www.engadget.com/2009/10/21/microsoft-makes-a-funny-with-marketplace-apps-lab/#comments It's another Microsoft video, another few minutes of hilarious, unintentional pain. This time Microsoft is tackling the topic of apps, riffing on the abundance of gimmick apps for the iPhone. Unfortunately for Microsoft, we'd think the last thing it would want to do is draw comparisons between Apple's App Store and the company's freshly minted Windows Marketplace for Mobile. Video is after the break.

[Via TUAW]

Continue reading Microsoft makes a funny with Marketplace 'apps lab'

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Microsoft makes a funny with Marketplace 'apps lab' originally appeared on Engadget on Wed, 21 Oct 2009 21:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>admarketplacemicrosoftvideowindows mobilewindows mobile marketplaceWindowsMobileWindowsMobileMarketplaceWed, 21 Oct 2009 21:30:00 EST<![CDATA[Phil Schiller on Windows 7: 'No matter how you look at it, it's still Windows']]>http://www.engadget.com/2009/10/15/phil-schiller-on-windows-7-no-matter-how-you-look-at-it-its/http://www.engadget.com/2009/10/15/phil-schiller-on-windows-7-no-matter-how-you-look-at-it-its/http://www.engadget.com/2009/10/15/phil-schiller-on-windows-7-no-matter-how-you-look-at-it-its/#commentsWindows fans expecting Apple to let Microsoft have its moment in the sun next week when Windows 7 launches should probably know better by now -- the Mac maker is actually planning a marketing counter-offensive to hit alongside 7's debut. According to Phil Schiller, the convoluted upgrade path from Windows XP to Windows 7 represents a big opportunity for Apple, since users have to back everything up and reformat. "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" Well -- we're sure most of you can think of several reasons. Of course, Microsoft has long said that most people will actually get Windows 7 when they purchase a new machine, which is one reason we're seeing such an absolute flood of interesting and innovative new PC hardware -- but Phil seems to remember that was also the company line about Vista, and homeboy isn't backing down. "We've been through these transitions before, and no matter how you look at it-it's still Windows." Harsh burn, amigo. Any last predictions? "I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won't." We thought you might say something like that. Good thing we're giving Steve Ballmer a chance to respond live on the air next week, no?

[Via AppleInsider]

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Phil Schiller on Windows 7: 'No matter how you look at it, it's still Windows' originally appeared on Engadget on Thu, 15 Oct 2009 12:39:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadsapplemac os xMacOsXmarketingmicrosoftphil schillerPhilSchillersnow leopardSnowLeopardWindows7Thu, 15 Oct 2009 12:39:00 EST<![CDATA[Windows 7-branded 'Family Guy' special to air November 8th]]>http://www.engadget.com/2009/10/13/windows-7-branded-family-guy-special-to-air-november-8th/http://www.engadget.com/2009/10/13/windows-7-branded-family-guy-special-to-air-november-8th/http://www.engadget.com/2009/10/13/windows-7-branded-family-guy-special-to-air-november-8th/#comments Of all Microsoft's advertising moves, this certainly falls in more clever side of the spectrum. Redmond et al. have announced they'll be "sponsoring" a November 8th variety special on Fox, "Family Guy Presents: Seth & Alex's Almost Live Comedy Show." The episode'll be a mix of live-action musical performance and animated shorts with the usual celebrity cameos you've come to expect. This show will be commercial free, so long as you don't count all the Windows 7 that'll somehow be integrated -- and that's the most interesting mystery of all, how Microsoft will get its brand recognition without too many jabs from showrunner Seth McFarlane and company. If you don't recall the last time McFarlane teamed up with a big company to enliven its image, check out video from "Burger King presents Seth MacFarlane's Cavalcade of Cartoon Comedy," a venture also done in tandem with one of the ad agencies responsible for this new deal, Crispin, Porter & Bogusky. It's just after the break.

Update: As commenter Zebb reminded us, Bill Gates pulled off a cameo in Frasier "answering caller questions" about Windows XP. We couldn't help but add it to the post just below, jump to the 2:20 mark for the relevant scene.

Continue reading Windows 7-branded 'Family Guy' special to air November 8th

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Windows 7-branded 'Family Guy' special to air November 8th originally appeared on Engadget on Tue, 13 Oct 2009 22:36:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadsadvertisementadvertisingfamily guyFamilyGuymc farlaneMcFarlanemicrosoftsethseth mcfarlaneSethMcfarlanewindowswindows 7Windows7Tue, 13 Oct 2009 22:36:00 EST<![CDATA[Windows Phone commercial is confusing for a variety of reasons]]>http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/#comments
Okay, so we understand Microsoft is trying hard to rebrand Windows Mobile as Windows Phone with the launch of WinMo 6.5, but this commercial -- labeled with AT&T logos in the US but also running unlabeled worldwide -- doesn't seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn't know better, we'd think that the HTC Pure is, in fact, the "Windows Phone" -- even though the dude in the spot is holding a totally different generic device. See how that could be weird for people? It's almost confusing enough to distract from the jubilant anthropomorphic app icons in tights. Video after the break.

Continue reading Windows Phone commercial is confusing for a variety of reasons

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Windows Phone commercial is confusing for a variety of reasons originally appeared on Engadget on Sun, 11 Oct 2009 22:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadsatandtattcommercialhtchtc purehtc touch diamond 2htc touch diamond2HtcPureHtcTouchDiamond2microsoftmobilepurpuretouch diamond 2touch diamond2TouchDiamond2windows mobilewindows mobile 6.5windows phoneWindowsMobileWindowsMobile6.5WindowsPhonewinmoSun, 11 Oct 2009 22:02:00 EST<![CDATA[Windows Phone commercial is confusing for a variety of reasons]]>http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/http://www.engadget.com/2009/10/11/windows-phone-commercial-is-confusing-for-a-variety-of-reasons/#comments Okay, so we understand Microsoft is trying hard to rebrand Windows Mobile as Windows Phone with the launch of WinMo 6.5, but this commercial -- labeled with AT&T logos in the US but also running unlabeled worldwide -- doesn't seem to do a good job of pointing out that Windows Phone is a platform and not a device. In fact, if we didn't know better, we'd think that the HTC Pure is, in fact, the "Windows Phone" -- even though the dude in the spot is holding a totally different generic device. See how that could be weird for people? It's almost confusing enough to distract from the jubilant anthropomorphic app icons in tights. Video after the break.

Continue reading Windows Phone commercial is confusing for a variety of reasons

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Windows Phone commercial is confusing for a variety of reasons originally appeared on Engadget on Sun, 11 Oct 2009 22:02:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadsattcommercialhtchtc purehtc touch diamond 2htc touch diamond2HtcPureHtcTouchDiamond2microsoftpurpuretouch diamond 2touch diamond2TouchDiamond2windows mobilewindows mobile 6.5windows phoneWindowsMobileWindowsMobile6.5WindowsPhonewinmoSun, 11 Oct 2009 22:02:00 EST<![CDATA[Zune HD commercial hits major selling points, forgets to include unsettling female spokesperson]]>http://www.engadget.com/2009/09/16/zune-hd-commercial-hits-major-selling-points-forgets-to-include/http://www.engadget.com/2009/09/16/zune-hd-commercial-hits-major-selling-points-forgets-to-include/http://www.engadget.com/2009/09/16/zune-hd-commercial-hits-major-selling-points-forgets-to-include/#comments Looks like the Zune HD commercials are now hitting the scene, and unless multicolored flashing lights aren't your thing, this isn't likely to cause uneasiness or provoke blatant fanboyism. Instead, we've got a neon spectacle highlighting four of its big selling points: HD radio, video playback, wireless, and yes, games are there, too. See it for yourself after the break.

[Via Dark Zune]

Continue reading Zune HD commercial hits major selling points, forgets to include unsettling female spokesperson

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Zune HD commercial hits major selling points, forgets to include unsettling female spokesperson originally appeared on Engadget on Wed, 16 Sep 2009 20:50:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadscommercialcommercialsmicrosoftmicrosoft zunemicrosoft zune hdMicrosoftZuneMicrosoftZuneHdportable audioportable videoportableaudioportablevideozunezune hdZuneHdWed, 16 Sep 2009 20:50:00 EST<![CDATA[Video: Microsoft's Windows 7 ad punishes Kylie with Swedish "rock"]]>http://www.engadget.com/2009/09/11/video-microsofts-windows-7-ad-punishes-kylie-with-swedish-roc/http://www.engadget.com/2009/09/11/video-microsofts-windows-7-ad-punishes-kylie-with-swedish-roc/http://www.engadget.com/2009/09/11/video-microsofts-windows-7-ad-punishes-kylie-with-swedish-roc/#comments
There's nothing we like better than putting on Europe's The Final Countdown and listening to it over and over and yes, over again. The 80's "rock" anthem is so damn catchy and just happens to be the theme music behind Microsoft's (first?) Windows 7 television commercial. The bit brings back Kylie who has cast aside Vista and other childish things for Microsoft's latest OS. It's "snappy and re-pon-ki-ser," says the 5 year old. Aww, shucks. Let the cute wash over you in the videos (new and old) after the break.

Continue reading Video: Microsoft's Windows 7 ad punishes Kylie with Swedish "rock"

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Video: Microsoft's Windows 7 ad punishes Kylie with Swedish "rock" originally appeared on Engadget on Fri, 11 Sep 2009 04:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadvertisementadvertisingchildgirlkidkyliemicrosoftvideowindowswindows 7Windows7Fri, 11 Sep 2009 04:58:00 EST<![CDATA[Look out, Slim: Xbox 360 Elite showing $299 in new Walmart ad]]>http://www.engadget.com/2009/08/21/look-out-slim-xbox-360-elite-showing-299-in-new-walmart-ad/http://www.engadget.com/2009/08/21/look-out-slim-xbox-360-elite-showing-299-in-new-walmart-ad/http://www.engadget.com/2009/08/21/look-out-slim-xbox-360-elite-showing-299-in-new-walmart-ad/#comments It was all but inevitable that Microsoft was going to hit back at the PS3 Slim with its own $299 120GB console, and while we're still waiting on official confirmation Microsoft, this purported Walmart ad clipping sure seems to know where the Xbox 360 Elite is headed. Watch out, folks, the video games aisle at your local big box retailer is about to get spicy.

[Thanks, Randall]

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Look out, Slim: Xbox 360 Elite showing $299 in new Walmart ad originally appeared on Engadget on Fri, 21 Aug 2009 15:28:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adelitemicrosoftpriceprice dropprice leakPriceDropPriceLeakwalmartwalmart adWalmartAdxboxxbox 360xbox 360 eliteXbox360Xbox360EliteFri, 21 Aug 2009 15:28:00 EST<![CDATA[Microsoft exec says Apple asked them stop airing Laptop Hunters ads]]>http://www.engadget.com/2009/07/15/microsoft-exec-says-apple-asked-them-stop-airing-laptop-hunters/http://www.engadget.com/2009/07/15/microsoft-exec-says-apple-asked-them-stop-airing-laptop-hunters/http://www.engadget.com/2009/07/15/microsoft-exec-says-apple-asked-them-stop-airing-laptop-hunters/#comments
Apple may have publicly responded to Microsoft's Laptop Hunters ads with a counterpunch of its own back in May, but it looks like it may have been singing a slightly different tune behind the scenes more recently, at least according to Microsoft's Chief Operating Officer, Kevin Turner. Speaking at Microsoft's Worldwide Partner Conference earlier today, Turner said that he knows the ads are working because "two weeks ago we got a call from the Apple legal department saying [...] 'Hey, you need to stop running those ads, we lowered our prices.'" Turner further went on to note that "they took like $100 off or something," before stating to applause that it "was the greatest single phone call in the history that I've ever taken in business" -- though he did apparently take a minute to ask: "Is this a joke? Who are you?" In case you're wondering, Turner also confirmed that Microsoft is indeed "just going to keep running them and running them and running them."

[Via Ars Technica]

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Microsoft exec says Apple asked them stop airing Laptop Hunters ads originally appeared on Engadget on Wed, 15 Jul 2009 21:27:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadvertisingapplekevin turnerKevinTurnerlaptop hunterlaptop huntersLaptopHunterLaptopHuntersmicrosoftWed, 15 Jul 2009 21:27:00 EST<![CDATA[Office 2010: The Movie trailer is woefully unrealistic]]>http://www.engadget.com/2009/07/09/office-2010-the-movie-trailer-is-woefully-unrealistic/http://www.engadget.com/2009/07/09/office-2010-the-movie-trailer-is-woefully-unrealistic/http://www.engadget.com/2009/07/09/office-2010-the-movie-trailer-is-woefully-unrealistic/#comments
The Office 2010: The Movie trailer (for a film that doesn't exist) makes it seem like the life of a nerd is super dangerous, filled with excitement and beautiful people. We don't want to burst anyone's bubble here, but the reality is something a bit more mundane: fourteen hour days spent in pajamas, cereal for breakfast and dinner (we don't get lunch breaks), and families who constantly struggle with the question, "do you even have a job"? And only once did we ever have to jump out of a helicopter in pursuit of the ultimate KIRF. It's awesome to dream, though, right? Video is after the break.

[Thanks to everyone who sent this in]

Continue reading Office 2010: The Movie trailer is woefully unrealistic

Office 2010: The Movie trailer is woefully unrealistic originally appeared on Engadget on Thu, 09 Jul 2009 15:17:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadsmicrosoftoffice 2010office 2010: the movieOffice2010Office2010:TheMovieThu, 09 Jul 2009 15:17:00 EST<![CDATA[Microsoft's "Pink" smartphone to be Microsoft-branded?]]>http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/#commentsReady for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products?

Read - ZDNet
Read - AdWeek

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Microsoft's "Pink" smartphone to be Microsoft-branded? originally appeared on Engadget on Wed, 01 Jul 2009 15:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad agencyAdAgencydangerhtcmccann ericksonMccannEricksonmicrosoftmobilemotorolapinkpink phonePinkPhonerumorrumorssamsungsharpsidekickuiwindows mobilewindows mobile 6.5windows mobile 7WindowsMobileWindowsMobile6.5WindowsMobile7zunezune phoneZunePhoneWed, 01 Jul 2009 15:03:00 EST<![CDATA[Microsoft's "Pink" smartphone to be Microsoft-branded?]]>http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/http://www.engadget.com/2009/07/01/microsofts-pink-smartphone-to-be-microsoft-branded/#commentsReady for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products?

Read - ZDNet
Read - AdWeek

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Microsoft's "Pink" smartphone to be Microsoft-branded? originally appeared on Engadget on Wed, 01 Jul 2009 15:03:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adad agencyAdAgencydangerhtcmccann ericksonMccannEricksonmicrosoftmotorolapinkpink phonePinkPhoneprojectpinkrumorrumorssamsungsharpsidekickuiwindows mobilewindows mobile 6.5windows mobile 7WindowsMobileWindowsMobile6.5WindowsMobile7zunezune phoneZunePhoneWed, 01 Jul 2009 15:03:00 EST<![CDATA[Engadget Podcast 146 - 05.15.2009]]>http://www.engadget.com/2009/05/15/engadget-podcast-146-05-15-2009/http://www.engadget.com/2009/05/15/engadget-podcast-146-05-15-2009/http://www.engadget.com/2009/05/15/engadget-podcast-146-05-15-2009/#comments

Josh Topolsky and Paul Miller walk into a bar, but the bar is a recording studio.

The bartender, who is the recording engineer, asks, "Why the long faces?"

"Sigh," Paul says, and looks down at his feet. "Nothing but a buncha crummy phone rumors and probably fake slim PS3 pictures this week."

"It's hard to podcast when there's no exciting news to podcast about," says Josh, staring off into the distance.

The door slams open: it's Nilay Patel. "I know what'll cheer you guys up!" he says as he slams three stiff drinks down on the table. "Trashing AT&T about the Slingplayer app!"

Smiles creep over Josh and Paul's faces. They nod, the engineer hits the record button, and history is made: The Engadget Podcast, volume 146.

Update: We added a video feed of your charming hosts from the recording studio after the break. It's definitely an experiment at this stage, so let us know what you think!

Hosts: Joshua Topolsky, Nilay Patel, Paul Miller
Producer: Trent Wolbe
Song: Around the World

00:01:42 - Wild and slim PS3 redesign caught on camera?
00:17:20 - AT&T issues official statement on SlingPlayer's 3G blackout for iPhone
00:28:49 - Microsoft's latest ad: iTunes and the iPod are crazy expensive
00:37:26 - Microsoft "Pink" specs leak out: Tegra, Snapdragon, OMAP 3, oh my?
00:50:57 - Fuzzy math: Palm Pre to run about $470 full retail?
01:01:29 - Hold the phone: T-Mobile G1 v2 to really be the Samsung Bigfoot?
01:06:13 - Motorola's first Android phone to be the T-Mobile G1 v2?

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Contact the podcast

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Twitter: @joshuatopolsky @futurepaul @reckless @engadget

Continue reading Engadget Podcast 146 - 05.15.2009

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Engadget Podcast 146 - 05.15.2009 originally appeared on Engadget on Fri, 15 May 2009 14:59:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adappleattengadget podcastEngadgetPodcastfeaturefeaturedfeaturesg1 v2G1V2microsoftmicrosoft admicrosoft zuneMicrosoftAdMicrosoftZunemotorolapalmpalm prePalmPrepinkplaystation 3Playstation3podcastpodcastspreps3rumorsslim ps3SlimPs3slingslingplayersnapdragonsonyspeculationtegratmobile g1tmobile g1 v2TmobileG1TmobileG1V2zunezune adZuneAdFri, 15 May 2009 14:59:00 ESTEngadget Podcast 146Josh Topolsky, Nilay Patel, Paul Miller01:11:24podcasts<![CDATA[Video: Apple responds to Microsoft's Laptop Hunters... with a Megan]]>http://www.engadget.com/2009/05/13/video-apple-responds-to-microsofts-laptop-hunters/http://www.engadget.com/2009/05/13/video-apple-responds-to-microsofts-laptop-hunters/http://www.engadget.com/2009/05/13/video-apple-responds-to-microsofts-laptop-hunters/#comments According to Apple, there aren't any PCs with fast processors and big screens that work without viruses, crashes or headaches. But folks, this isn't reality, this is advertising. In fact, this is Apple's first jab since Microsoft took off the gloves with its Laptop Hunters series of pokes against Apple. So grab a Coke (or Pepsi) and check the ad after the break.

[Thanks to everyone who sent this in]

Continue reading Video: Apple responds to Microsoft's Laptop Hunters... with a Megan

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Video: Apple responds to Microsoft's Laptop Hunters... with a Megan originally appeared on Engadget on Wed, 13 May 2009 00:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>adadsadvertadvertisementapplecommercialcommercialsget a macGetAMaclaptop hunterlaptop huntersLaptopHunterLaptopHuntersmacmeganmicrosoftpcvideoWed, 13 May 2009 00:58:00 EST<![CDATA[Microsoft's latest ad: iTunes and the iPod are crazy expensive]]>http://www.engadget.com/2009/05/11/microsofts-latest-ad-itunes-is-crazy-expensive/http://www.engadget.com/2009/05/11/microsofts-latest-ad-itunes-is-crazy-expensive/http://www.engadget.com/2009/05/11/microsofts-latest-ad-itunes-is-crazy-expensive/#comments
We've been wondering when we'd see the next Laptop Hunters ad from Microsoft, but it looks like the company's throwing a change-up: its latest 30-second spot features Wes Moss, Certified Financial Planner, explaining that iTunes "costs a lot" while Zune Pass "costs a little." The argument, of course, is that at a buck a song (or more), filling up your iPod costs way more than the $15 / month cost of the Zune subscription service, but we've got a feeling that Wes just won't convince as many people as Lauren and Giampaulo -- while we certainly think Zune Pass is a great deal, especially with the 10 free tracks a month now included, most people have plenty of music from all kinds of sources already, and an additional monthly bill in the current economy doesn't seem all too appealing. Plus, well, this argument has never really worked for services like Yahoo and Rhapsody in the past, so we're not sure it's going to work now. But that's just us -- we're sure you've got your own opinions, so check out the vid after the break and sound off.

P.S. If Wes looks familiar it's because he was a contestant on Donald Trump's The Apprentice. He was fired.

[Via Ars Technica; thanks Travis and Michael S.]

Continue reading Microsoft's latest ad: iTunes and the iPod are crazy expensive

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Microsoft's latest ad: iTunes and the iPod are crazy expensive originally appeared on Engadget on Mon, 11 May 2009 18:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adadvertisingapplebreaking newsBreakingNewsipodituneslaptop huntersLaptopHuntersmicrosoftportable audioportable videoportableaudioportablevideowes mossWesMosszuneMon, 11 May 2009 18:58:00 EST<![CDATA[Apple bites back at Laptop Hunter ads, 'agrees' with Microsoft that Macs are cool]]>http://www.engadget.com/2009/04/16/apple-bites-back-at-laptop-hunter-ads-concedes-that-everyone/http://www.engadget.com/2009/04/16/apple-bites-back-at-laptop-hunter-ads-concedes-that-everyone/http://www.engadget.com/2009/04/16/apple-bites-back-at-laptop-hunter-ads-concedes-that-everyone/#comments Looks like Apple finally has something to say to Lauren, Giampaulo, Lisa, Jackson, and any future laptop hunters showcased in Microsoft's new commercial series. In a statement to Macworld, spokesperson Bill Evans goes through the usual list of touted Mac features -- security, stability, design -- before quipping, "a PC is no bargain when it doesn't do what you want." Ouch. He continues by "agreeing" with Microsoft that, yes, everyone does think its computers are cool. We don't expect Redmond's ready to end the ad campaign anytime, and as enjoyable as this statement is, our only hope is that the gang at Cupertino ups the ante and retaliates tit-for-tat by sending Hodgman on an filmed adventure through Best Buy.

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Apple bites back at Laptop Hunter ads, 'agrees' with Microsoft that Macs are cool originally appeared on Engadget on Thu, 16 Apr 2009 21:21:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>adad campaignAdCampaignadsapplebill evansBillEvanscupertinogiampaulojacksonlaptop hunterlaptop huntersLaptopHunterLaptopHunterslauralisamacmicrosoftpcredmondwindowsThu, 16 Apr 2009 21:21:00 EST