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Former NVIDIA mobile chief Mike Rayfield lands at Micron Technology
Micron Technology is adding Mike Rayfield as the brains to its newly-doubled manufacturing brawn. NVIDIA's departing mobile chief was instrumental in producing Tegra 3, the hardware behind flagship devices like HTC's One X and Google's Nexus 7. He's been given the slightly misleading job title as VP of the company's Wireless Solutions Group, which, despite the name, produces DRAM, NAND and NOR Flash memory for the global smartphone market -- and given his track record, it's likely that we'll be seeing much more of Micron's memory in the years to come
NVIDIA loses mobile division lead Mike Rayfield
NVIDIA's road into mobile may have just taken an unwanted (if temporary) detour. The company confirmed at week's end that its Mobile Business Unit's General Manager Mike Rayfield quietly left the company on August 24th to join another firm, although we don't know whether he's headed to a rival or in another direction altogether. NVIDIA also hasn't yet said who replaces Rayfield at the helm. No matter who takes his place, the departure is a significant blow to the crew in Santa Clara: the executive had been heading mobile development at NVIDIA since 2005, before anyone really knew the company was interested in the handheld space, and helped make the Tegra name synonymous with fast Android phones and tablets like the One X and Nexus 7. There's little doubt that more than a few competitors would like to have him onboard.
NVIDIA touts 30 Tegra 3 smartphones set for this year, teases next-gen Grey SoC with on-board LTE
We're nearly halfway through 2012, but for NVIDIA, it seems the best is yet to come. The company's GM, Mike Rayfield, announced today that 30 smartphones with Tegra 3 chips are now slated for availability this year, which is double the success that the company had with its Tegra 2 platform during 2011. Perhaps more interesting, Rayfield also let it be known that the Grey platform -- not due for arrival until next year -- will be the first of NVIDIA's system-on-chip designs to include a built-in LTE radio. Specifically, we can expect it to include the Icera 500, a next-gen LTE modem that's set to supersede both the Icera 410 and 450 designs. The Icera 500 will initially debut as a standalone unit, but will later be integrated into the Grey platform. All things considered, perhaps its 2013 that NVIDIA should be most excited about.
NVIDIA officially brands Tegra 3's five-core quad-core architecture as 4-PLUS-1
NVIDIA's cooked up a few ways to describe the Tegra 3's quad-core-with-a-spare architecture, usually by giving the extra Cortex A9 a cute nickname like "ninja," or "companion." Until now, the proper description was "Variable Symmetrical Multiprocessing," or, vSMP for short. Despite how much fun (and technically accurate) some of these descriptions may have been, however, they just aren't marketable. "Our customers wanted a name for it that's unique and descriptive," writes mobile business unit general manager Michael Rayfield, "A name they could put on a box or a store sign that immediately represents its value." That official name is the 4-PLUS-1 quad-core architecture, he says, and you'll probably see it pop up a few times in Barcelona next week if LG's latest offering is any indication. It lacks something in pizzaz, to be sure, but we'll admit that it is at least descriptive of the Tegra 3's technical chops. In related news, NVIDIA promises the Tegra will be less fickle about its new moniker than the symbol formerly known as the artist formerly known as Prince.
Tegra to hit 'media pads' soon says company man Mike Rayfield
Mike Rayfield, the general manager of NVIDIA's mobile unit, sat down for a lengthy -- if somewhat restrained -- chat with Hexus recently, and he had some fairly interesting things to say about his company's Tegra strategy. The discussion mostly consists of generalities about the roadmap for the high-power, low-weight chipset, but it takes a more interesting turn when Rayfield goes into detail on the types of devices we can expect to see in the near future. At about two minutes into the conversation, there's mention of a "media pad," which prompts some further inquiry from the interviewer. Rayfield goes on to describe the device as a "3G capable touchpad" ranging in size from 7- to 13-inches. Now what's notable about the mention is that back in April reports were flying hot and heavy that Apple was working on a "media pad" device in partnership with Verizon which would "define the damn category." We don't like to wildly speculate, but since Apple and NVIDIA have a healthy history of teaming up on special projects, and since the rumored focus of the mythical Apple tablet is media playback and gaming, we wouldn't rule out a possible connection here. If you want to do your own sleuthing, check out the full video for yourself after the break -- and we recommend a frame-by-frame look at 2:23.
NVIDIA says Windows CE is better for smartbooks than Android
There may be some folks out there talking up Android as the OS of choice of smartbooks, but it looks like you can't count NVIDIA among them. Speaking with ComputerWorld, NVIDIA's Mike Rayfield (general manager of the company's mobile business unit) says that NVIDIA actually prefers Windows CE over Android for ARM-based smartbooks due to its maturity and lack of a "rough user interface." To that end, Rayfield also confirmed that NVIDIA is working with Microsoft to optimize Windows CE for Tegra-based systems although, as we've seen, that hasn't stopped some folks from pairing Android with Tegra whether NVIDIA likes it or not. Incidentally, Rayfield was also asked about those rumors about Tegra powering the Zune HD, and he didn't exactly issue a flat out denial, saying simply that, "Microsoft hasn't confirmed that ... so until they comment, I can't."
