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Report: Not much has changed in the growing smartphone market
It's that time of the month again -- another report is out from Millenial Media about advertising on the smartphone platforms, with more conclusions about what the market's been up to lately. This month, the big news is... that there's not a lot of big news at all. Apple continues to sit on top of the manufacturers list, Android tops the list of operating systems, and the smartphone market continues to grow, increasing its impressions shares 6 percent month-over-month in the mobile device market as a whole. In fact, for the first time in the history of the report, the top 20 list of devices doesn't list any feature phones at all; it's all smartphones, all the way down. Apple's own share continues to grow. Overall iOS impressions on Millenial's network have increased 47 percent since January, probably due to the release of the white iPhone 4 and the iPad 2. Across all of the advertising revenue collected, iOS accounted for 50 percent, a 6 percent growth month-over-month. This means that even though there are more Android users out there, iOS continues to be more profitable. In general, this hasn't been a very surprising month in the smartphone advertising market. But all of the trends we've seen lately continue to develop in their various directions -- Android keeps getting more users, but Apple's still the one making most of the profits.
iOS gains ad share from Android in March, remains hottest app platform
Each month, Millenial Media issues its Mobile Mix report. It's full of stats on market share and advertising impressions by mobile device platform. The March report had some upbeat news for Apple in that mobile ad impressions on iOS devices jumped a surprising 11% over the previous month. What was the source of the big increase in impressions? It appeared to be the debut of the iPhone on Verizon's network. Android smartphones still lead iOS devices in terms of market share, with the bad robot now accounting for 48% of the market and Apple devices picking up 31%. Advertisers seem to be happier with iOS devices, since Apple's ad impressions are now growing at 29% month-to-month compared with 23% for Android. Apple's iOS platform generated 47% of total revenues from application sales, with Android falling behind at 36%. RIM's BlackBerry trailed well behind the pack at a paltry 7% of total revenues. Gaming apps led the way for all platforms with 37% of total app sales. The report also shows that touchscreen devices have definitely picked up the love of smartphone buyers, with touchscreen-only devices such as the iPhone making up 59% of the total. By comparison, devices with a full QWERTY keyboard (like the traditional RIM BlackBerry) now account for only 13% of the device mix. All of these numbers, which are based on Millenial Media's analysis of mobile advertising by device, point to thriving support for Apple's iOS platform. Next Wednesday's Apple Q2 2011 financial call should show similarly positive results. Be sure to join the TUAW staff next Wednesday at 5 PM EDT for live coverage of the quarterly call with financial analysts. [via Electronista]
Millienial Media report says Apple still top manufacturer and growing, travel apps busy last quarter
Millenial Media has released its final report of 2010 about advertising requests on its network, and Apple remains the king of mobile advertising on the network. For the last 15 months, Apple has been the top manufacturer, and ad requests on the network for Apple devices are still growing -- 12% from third to fourth quarter in 2010, and 14% over the entire year. iPad requests of ads specifically have jumped 280% in the last quarter. That doesn't mean Android is out of the running, however. Android beat out iOS in terms of impression shares, with a 46% network share as compared to iOS' 32% share. Android also took 55% of the revenue on the network, as opposed to 39% for Apple's devices. Verizon saw its share of impressions go up 2% in December, and it'll be interesting to see how that network's ad revenues grow with that new handset we've all heard so much about. Finally, Millenial says that ad requests on travel and vacation apps doubled in the last quarter of 2010, showing that users who were traveling and away from home still stayed connected to their mobile devices, using apps while on the road and on vacation. That's not too surprising since December is one of the busiest travel times of the year. What's interesting is how much travelers are depending on their smartphones for information and updates while out and about. This is a trend that will only increase next year as smartphones grow more and more ubiquitous. You can read the whole MobileMix report over here.
Millenial Media: Apple still top manufacturer, devs heading to Android in 2011
Millenial Media has released its monthly report about mobile advertising, and while things haven't changed too much from the last time they released this kind of data, the usual trends are still in place. Apple is the biggest mobile device manufacturer around, representing 25 percent of mobile impressions across its iPhone, iPod touch and iPad platforms. The iPod touch saw some growth in impressions, jumping up over the Motorola Droid and the BlackBerry Curve to take the number two spot on Millenial's network. And the Samsung Acclaim Android phone release gave that manufacturer a nice boost in impressions, pushing Samsung up to the number two spot behind Apple on the list of top mobile manufacturers. In terms of apps, the Android platform holds the top spot in the network for most ads (54 percent to Apple's 39 percent), and has seen 10 percent month-over-month growth for the past four months. According to a developer survey, Android is also the platform that most developers expect to release apps for in 2011 (29 percent of developers plan to release apps on Android, while 20 percent say they plan to release apps on the iPad, and another 20 percent on the Windows Phone 7 platform). And games remain the leading app category across the network, with 28 percent of app impressions provided by gaming apps. Interesting data. Of course, this is only a portrait of what's happening on this specific network, so these numbers may differ from the entire platforms as a whole. But it's clear that Apple is still the most major manufacturer in the mobile space, and Android is definitely seeing lots of action in terms of app releases. That trend will probably continue right on into 2011, as more and more developers expand into Android app sales as well as iOS.
Report: Android ad revenue beats iPhone, iOS and smartphone market still growing
Millenial Media has released its latest report on cross-platform mobile advertising, and the iPhone has lost another step on the Android platform. According to Millenial's reporting, revenue for advertising from the Android platform has exceeded iPhone-only revenue. That's not quite as bad as it sounds -- the Android platform, as we already know, has outstripped the iPhone in terms of user numbers, just because there are so many more available handsets and carriers for those devices. Android ad requests, according to the company, are up a crazy 1283% since January of this year, and have gone up 26% month over month. That's not to say that iOS is slouching -- its revenue growth increased 316% in the last quarter, and impression growth increased by 156%. Apple is still the leading device manufacturer on the network, with a 30% market share, and the company makes two of the top four "connected devices" in the iPad and the iPod touch, with the Sony PSP and PS3 rounding out that list. It's also interesting to note that smartphone impressions overall are still growing -- this isn't a down and dirty fight between the manufacturers yet, as there are still new customers to grab out there. Smartphone impression share went up 7% month-over-month, so this is still a growing market.
Apple taking mobile ad share from Google, Yahoo, should have 21% by year end
Apple's iAd service is a relative newcomer to the mobile ads industry, which is probably why it's completely falling apart. No, sorry Carol, we're kidding -- Apple's service is doing extremely well, and it's already threatening established mobile advertising services like Google and Yahoo!. IDC claims that Apple will end the year with 21 percent of the market, which means that in less than a year's time, the company will have picked up almost a quarter of a rapidly growing and expanding industry. Google's share is dropping, and that's in addition to the AdMob purchase it made a while back as well. That is a phenomenal start for the iAd platform. And in fact, IDC is convinced that Apple's gigantic entry into the ads market has actually buoyed all ships -- even smaller advertisers like JumpTap and Millenial Media are growing, and even they cite Apple's entry into the industry as a marker for their popularity. Other cellphone and mobile platform creators are looking into their own advertising as well now, when before they would have just depended on a third-party service to run things for them. And yet despite the incredible growth, Steve Jobs is probably disappointed -- he said earlier this year that he wanted Apple to oversee half of all mobile advertising by the time 2011 started. That's unlikely to happen, but still, a quarter of a market that Apple entered less than a year ago is nothing to sniff at.
Millennial Media report has Apple with 56% of smartphone market, ad requests up big time
Millennial Media has a new report (out this morning) that they sent along, and it's got some interesting research, based on their advertising network, about Apple and its place in the smartphone market. As you can see above, Apple's still got the majority base of OS users in the smartphone market; while we've heard that Android has pulled ahead in sales, this research shows that Apple has a clear majority in terms of actual OS usage. Android did, however, see an increase in the number of devoted, single-platform developers. Currently, 31% of single-platform devs are working on Android (an increase of 2%) and 57% are creating apps for the iPhone. Games remain the number one app category on the network, while social networking apps are down and news and sports apps are up. Finally, Millennial is seeing a huge spike in ad requests. Apple ad requests jumped up 36% month-over-month, and iPad ad requests alone blew up 205% month-over-month in June. Both Android and RIM saw big ad request increases as well, suggesting that more developers are learning how to successfully use ads in their apps.
