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Mists of Pandaria news coming in March with press sneak peek
Blizzard has announced that some information is coming about the highly anticipated Mists of Pandaria, World of Warcraft's fourth expansion -- well, information with regards to when there will be information about Mists of Pandaria. In the middle of March, Blizzard will hold a special press event for members of the media to see what kind of progress has been made, in showable form, since BlizzCon 2011's impressively far-along demo. As Nethaera posted, information is coming, and we now have a date. This feels like Blizzard's taking a page from the Apple book. Pressers and hype events like these work incredibly well for a company like Blizzard that is very much an Apple of its industry. By calling its own press conferences, conventions, and press trips rather than announcing information amongst the rest of the gaming industry at conventions like PAX, the message is much more focused and clear -- the cacophony is removed. I'm excited to know when new information will be available. Of course, I'd rather have the information, but a day to hope for is better than nothing. It's gonna get busy in March.
