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Learn all about the MMO market with this nifty infographic
Knowing is half the battle, folks. Sometimes the process of going from not knowing to knowing can be boring and slow -- but not this time, thanks to the magic of infographics! The intelligent folks over at Newzoo have compiled a relatively brief infographic about the state of the MMO market, from the fact that there are 400,000,000 MMO players world-wide (of whom about 180,000,000 are strictly free-to-play patrons) to the fact that 30% of Australia's paying players are female. Last year, the market was split nearly 50/50 between free-to-play and pay-to-play games, but has since switched to a 53% to 47% advantage for free-to-play. Check out the full infographic after the break to feast your eyes and your brain, or head over to an interview with Newzoo's CEO to absorb knowledge the old-fashioned way.
Chris Davis of Gaia Online talks MMO marketing
The MMO industry is an ever-changing, totally unpredictable universe of online games, from hot, massive fully-realized worlds like World of Warcraft or EVE to fun casual games like Farmville or the Agency: Covert Ops. Gaia Online takes a bit of a different approach by mixing a casual gaming and social worlds. We caught up with Chris Davis, a marketer for Gaia who handles sponsorship accounts, at E3 to discuss his game. He has his own unique take on MMOs and brand marketing, and how companies should interact with their potential customers. Chris describes why he believes mixing marketing and gaming is good for both the user and the brand.
Giving up on conquering WoW
Backhand of Justice has an interesting post up about something we've considered for a long time: who will overtake World of Warcraft. Way back before this year started, game developers were challenged to come up with an MMO that could take on WoW's influence and popularity, and while there have certainly been some interesting MMOs announced and released (Star Wars: The Old Republic, which isn't out yet, and Aion, which is, are probably most in the forefront at the moment), it just hasn't happened. WoW is still the juggernaut it's been for almost the full five years, and with Cataclysm coming in 2010, that doesn't appear to be changing anytime soon. So now, two months from the end of 2009, let's just say it: it's not possible. World of Warcraft is an aberration, an extremely well-made game that happened to be in just the right time and place (the casual game explosion, the adoption of MMOs and subscription model gaming, the "mainstreaming" of fantasy/sci-fi geekiness) to become an uber megahit. In short, game developers simply can't recreate WoW, at least not on purpose. As BoJ says, that doesn't mean they can't try -- there are certainly lots of original and interesting games and MMOs out there, and it's completely possible to be an MMO that isn't WoW-sized and be successful. But as for the actual question of beating WoW and its worldwide audience, game developers have pretty much moved on.
Study: MMOs bringing in $1.4 billion a year
If America's bankers want to get back into Moneytown, apparently they could do a lot worse than designing a hit MMO -- a study by a group named Screen Digest says that the MMO market is hotter than ever. After dropping down to a total of $701 million in 2008, games like World of Warcraft are seeing their revenues rise again, up to a total of $1.4 billion. And not surprisingly, WoW is still leading the charge -- while their overall market share is dropping very slightly, from 60% of the market down to around 58%, they're still making more money than ever. And while other games are picking up some numbers, according to Screen Digest, they're not really stealing players from Azeroth -- they're actually pulling new MMO players in.Which is understandable -- during times of economic downturn, online games like MMOs are actually positioned to do very well. Why spend $15 on one night at the movies when you can spend it on a whole month of entertainment? World of Warcraft may have brought the MMO monster to the surface, but according to numbers like these, this is a game genre that's going to be extremely popular (and profitable) for a long time to come.
WoW sits atop the list of money making MMOs of 2008
DFC Intelligence announced a "comprehensive study" in which they took a look at the top money making MMOs. And who sits at the top? Why our very own World of Warcraft, of course.According to the report, which was brought to our attention by Shawn Schuster of our sister site Massively, WoW earned over $500 million in 2008. We know that there's a substantial divide between WoW and the rest of the MMO market, and to drive the point home: WoW is the only game in the $500 million+ category.DFC Intelligence will be releasing a more detailed analysis of the top MMOs on February 16th. Be sure to keep an eye out on Massively for coverage of the other games on the list, and we'll bring you the WoW information when it comes up.
Developer resolution for 2009: Beat Warcraft
Our friends at GameDaily have a nice set of resolutions for game developers next year, and it's definitely worth a read if you're interested in seeing where they think the game industry might improve in 2009. But number three is the most interesting one for us: they suggest that game developers (and MMO devs in specific, we'd imagine) should make this the year that something else beats World of Warcraft.It seems much more unlikely than last year: last year, we were looking down the barrel of Age of Conan and Warhammer Online, and wondering if either one of those might cause a road bump in WoW's traffic. Age of Conan was called the steak to our game's McDonald's, but in the end, WoW players didn't do much more than give it a cursory glance. And while Warhammer seemed like a good contender to the throne, it hasn't come close to taking a bite out of Azeroth. This year, it doesn't even seem like there will be any MMO contenders. GameDaily cites Bioware's Star Wars MMO, but that's not coming out in 2009, and while The Agency and DC Universe Online might be getting close to finished, it's unlikely we'll see them on the shelves this year either.This might be a year of recuperation, for both Blizzard and their competitors. Lord of the Rings Online is doing well, so their big task is just to keep the content moving, and unlike last year, Blizzard has no real impetus this year to really push their playerbase to stick with the game. As with everything, we'll have to see what happens, but I'd expect a much more subdued year this go-around for the MMO market. When the MMOs in progress now come to fruition in 2010, then things will likely get more interesting.
MMO market revenue to hit $14.4 billion in 2012
We hear news stories concerning the rising cost of food, gas and general living expenses almost daily, but curiously enough, the game industry is proving itself recession-proof. Not only does it seem safe from the downward spiral plaguing all other facets of the economy, but it's on the rise, and is predicted to continue its steep climb for awhile.According to a recent study by accounting and financial services giant PricewaterhouseCoopers, revenue from the MMO genre of PC gaming will increase to $14.4 billion in 2012 from $6.6 billion in 2007, with special thanks to Blizzard for pulling in over $1 billion on their own in 2007 with World of Warcraft. This is good news for the PC gaming market, as it is predicted that overall, PC gaming will see a revenue slip of 1.2 percent annually, from $3.8 billion in 2007 to $3.6 billion in 2012, thanks to the predicted rise in console popularity. Does this mean the MMO sector will be supporting the PC gaming market in a few years?
Gaia Online costs $25 million a year to run
When you take a look at the casual-focused Gaia Online, you probably don't think that the community-central site has been costing around 25 million each year -- well, according to company CEO Craig Sherman. It's kind of surprising to hear, since Gaia was a small start-up and has only been asking for around 100k to 500k for brands that want entry into the world of Gaia. We guess you have to spend money to make money, but that's a whole boatload of cash to throw at such a small start-up. It seems to have paid off for the creators of Gaia Online, at least. They're reportedly starting to see deals in the higher six figures range. We're happy it worked out for them, but this is definitely a good example of how risky the MMO market can be even for any sort of game a developer might want to put out there. We shudder at the thought of how much cash has been dropped on some of the upcoming mainstream titles this year.
SGW builder describes the challenges of making an MMO
French Stargate SG-1/Atlantis fan site Stargate Fusion landed an interview with Stargate Worlds world builder Josh Kurtz. The interview understandably represents a Stargate SG-1 fan's interests more than it does those of a gamer, but presumably if you're interested in SGW at this early point in development you're already a fan of the franchise to begin with.Kurtz talked about the relationship the SGW team has with the producers of the TV series and about the rules the team follows to make sure they stay faithful to the source material. He also described the challenges of making an MMO, saying "the MMO market is a dangerous place because to be honest the exploration of how to build one and what will make a good one has only just begun."He's confident (of course) that the team at Cheyenne Mountain Entertainment is going to be able to rise up to the occasion and produce a top tier game.[Via WarCry]
