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  • HTC's UK chief wants to ease off the new-product gas, focus on 'amazing hardware'

    by 
    James Trew
    James Trew
    01.26.2012

    If you ever thought remembering HTC's titanic product line was like trying to recall the Greek alphabet, then it seems you're not alone. Phil Roberson, head of the firm's UK operations apparently thinks the display cabinet is getting a little crowded, too, telling Mobile Magazine "We have to get back to focusing on what made us great – amazing hardware." No surprises that there's been a tightening of focus after filing disappointing results just earlier this month. There's already been the odd whisper of new directions for HTC, and this year's phone roll-out is already under way, but with Roberson suggesting tablets aren't high on its list of priorities this year, we're banking on further details of 2012's product plans at next month's MWC.