We've always believed that the perceived quality boost that comes from using high-end cables is really just a trick of the mind (read: justifying the ridiculous cost of premium cables to yourself) -- if you've dropped enough cash, you can probably hear anything you want. Still, our belief is one thing -- cold hard proof is another, and it looks like a group of 12 self-professed "audiophiles" recently couldn't tell the difference between Monster 1000 speaker cables and plain old coat hangers. Yeah, coat hangers. The group was A-Bing different cables, and unbeknownst to them, the engineer running the test swapped out a set of cables for coat hangers with soldered-on speaker connections. Not a single one was then able to tell the difference between the Monster Cable and the hangers, and all agreed that the hangers sounded excellent. No wonder Monster has to rig HD displays. Still, we bet people still fall for the hype -- oh hey, if you're looking for the ultimate in sound, we've got half a meter of oxygen-free, triple-wrapped double-insulated Sonically Shielded AmpliSized Egyptian Llama cable here that we'll part ways with for just a couple grand.

[Via BoingBoing]

Here's a rather odd partnership: legendary rapper and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, have teamed up with cable, line conditioner, and accessory powerhouse Monster to market a pair of high-end, high-priced headphones. The so-called "Beats by Dr. Dre" were supposedly tuned by the former N.W.A. member and Death Row founder himself (along with a little help from 'Head Monster' Noel Lee), and boast "rich, deep bass" which promises to keep your head ringin'. Scheduled to ship this spring, these over-the-head cans will sport a $400 price tag -- you know, just so you can be sure that this is in fact a Monster product

You can't run around launching fancy new music players these days without a secondary offensive of cases and car chargers following close behind, and Microsoft's new Zunes have a veritable cavalry behind them. In addition to the official accessories we've already heard about from J Allard and crew, the company's lined up a number of third-party manufacturers to crank out 60 different Zune-friendly products, including Polk, Belkin, DLO, Monster, Altec Lansing, Targus, iHome, Memorex and Griffin. Microsoft's new pals will be releasing everything from speaker docks to RCA cables, so it looks like you'll be able to build a happy little home for that new Zune of yours when it launches next month.

To no one's surprise, Monster was out in force at this year's CEDIA, and it was probably packin' enough cabling to wire up the whole show by itself. 'Course, it also brought along its home control devices, wall mounts, power conditioners and the obligatory shag wagon, but notably, the Einstein Home Control System was no where to be found. The reason, along with an assortment of walkthrough pics, is over on EngadgetHD.

While the iPod remotes have gotten closer and closer to replicating the iPod interface, there's still really no replacement for the original -- which is why we've seen several products that effectively turn the iPod itself into a remote by beaming music from a dock connector-attached transmitter directly to a base station. Monster's new Wireless Audio Bridge brings a dash of style to this approach, with a minimalist black-and-chrome base station and a sleek transmitter. Specs of note include a 30-foot range over the oh-so-popular 2.4GHz channel, and a not-unreasonable $99 pricetag. No word on availability, but we wouldn't be surprised to see these popping up relatively soon.

Monster Cable has been known to dabble in the world of iPod accessories before, and while it's easy to give the company notorious for over marketing its flashy cabling knocks on just about anything, the iFreePlay contraption doesn't look half bad. The cordless wraparound headphones don't deviate too far from similar alternatives, but rather than communicating with your DAP via Bluetooth or RF, you can snap your 2G Shuffle right into the left earpiece and run along. The collapsible headphones weigh just 1.6-ounces, and while you do sacrifice some style for utility here, we've most certainly seen worse. So for runners looking to ditch that awful iSoundCap and avoid getting tangled all the while, Monster's iFreePlay apparatus can be picked up now for $49.95. Click through for a few more angles.

After meeting up with B. Gates here at CES again our next goal was outfitting the official Engadget offices like his famously automated home. To that end, we checked in with Monster Cable and its Einstein Home Control System, previously sighted at CEDIA, in more fleshed out form. This completely customizable setup, based on what Monster claims is a totally open API that should allow other manufacturers to easily create compatible devices, promises to deliver whatever media you desire to any room in the house. Pictured above is the Nucleus, the all in one DVD player, VOIP phone and remotely accessed control center of the Einstein system. Pricing depends on what components are installed, but should come in under other similar setups, Check out the galleries for a closer look at the rest of the components.

While there's been a plethora of new kit flowing from CES, media center extenders has certainly not stolen the limelight. Oddly enough, one of the first to announce such a device comes from the cabling company we all love to hate, as it introduces its forthcoming lineup of media center PCs and extenders. Additionally, Monster has partnered with Exceptional Innovation to bring Lifeware automation software onto their HTPCs, dubbing the customized package "Experience Lifeware." While details are all but nil on each, Monster said that the new lineup would fall in its newly-unveiled "Monster Life" brand, which seeks to create media-centric PCs for "distributing media around the home." Notably, the extenders could actually be integrated into PowerCenters, which are those unsightly devices that reportedly protect anything connected from a small nuclear disaster (or similar), potentially meaning that you'll be forced to purchase 18 additional AC outlets that you have absolutely no use for to take advantage of Monster's media center extender. Per usual, no word on pricing or availability just yet aside from knowing that the "package will be available through select (read: Best Buy) retailers," but history tells us that those who admire a good dollar-to-utility ratio will probably pass on this one.

It started with prodigiously overpriced cabling, recently branched into network media / automation devices, and now Monster Cable is dabbling in that oh-so-profitable iPod accessory market with the iEZClick. The RF-enabled wireless remote system works essentially like Scosche's rendition, and boasts controls for your 'Pod's volume level, track / playlist skipping, hold switch, and on / off functions. A smallish receiver plugs directly into the dock connector, and the oversized black remote can beam commands "up to 30 feet away" while your reportedly coveted PMP resides safe in the confines of a knapsack, handbag, purse, or questionably fashionable jean pocket; the liaison can also be rocked on a belt, handlebars or your wrist thanks to the thoughtfully included elastic strap. While we're too scratching our heads wondering why "high-end" interconnect firms are apparently the top dogs when it comes to dishing out the most decorous iPod remotes, Monster's iEZClick can be had for a (presumably inflated) $69.95.

[Via iLounge]

Monster Cable, the company best known for its, um, cabling, has announced more information about its network media and home automation devices recently displayed at CEDIA. Everything in the Monster Einstein system is controlled by the Nucleus head-end, which runs the home automation and control elements, using Z-Wave and Bluetooth to control sensors and devices throughout the home, as well as interfacing with the media devices on the network. It has gigabit Ethernet and 802.11n network capabilities as well as a VOIP interface, and should retail for around $4000. The $2500 Electron components are the client end points and connect to the televisions and receivers on the network. You'll want at least one Photon 200-disc DVD changer in the system, because even though they're $2400 they have dual transports, meaning two different discs can be played simultaneously over the network. Also plan on attaching one or more of the $4900 Neutron RAID5-capable storage boxes -- each comes with 960 gigs of storage standard but can scale up to 7.2 terabytes. Other devices in the chain include the $1500 Astro Sirius satellite radio tuner with three zones, and the $1300 Tron seven-inch touch panel. Keep reading for more specifics, as well as another shot of the "monster" Photon changer...