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Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'
Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press conference speeches and sizzle reels for the next year or so. Always the showman, Butler kicks off the motto with a bang, as you'll see in the video above. On a personal note, allow us to welcome Mr. Butler back, who's always been the VP of our hearts.
A witty motto could get you into Champions Online beta
Are you a little squirt that brings the hurt? A freight train that feels no pain? Perhaps you fight for honor, justice, and pepperoni panzarottis? Whatever your hero's motto or creed, it could win you a spot in Champions Online beta.A contest to decide the catchiest creed is running from April 10 - April 17, 2009. Cryptic Studios will pick their top ten favorite entries and then let the public choose a winner in the form of a poll. First place will be awarded a closed beta spot and special forum title. Second and third place finalists will win the forum title. All ten finalists will receive a signed poster.Submissions will be accepted until April 17, 2009 at 11:59PM PDT. The top 10 poll will arrive on April 20 and fans will have only two days to vote and decide the winner, who will be announced April 23, 2009. Hit up the official rules and submission guidelines page for a full a rundown of the contest.
Breakfast Topic: What's your realm's motto?
Banefire started an interesting thread the other day on the forums. He asked what your motto would be for your realm. Here are some of the responses posters offered: Argent Dawn: We know drama Tichondrius is not for you (evidently this was also on a sign held up at Blizzcon 2005) Warsong: 40% Brazilian, 80% retarded Palehoof: We are not a rock band, we are a World of Warcraft server Feathermoon: The official serve of love Boulderfist: The Idaho of WoW servers Dalaran: The Purple Bubble of Love I figure mine would be "Elune: Can't throw a gnome without hitting a night elf." If you were to come up with a motto for your realm, what would it be? [via WoW forums]
Xbox Live says Halo motto is "inappropriate"
Intrepid Joystiq reader Xyl (if that is his real name) has noticed that Xbox Live has an interesting interpretation of what words are and are not "inappropriate." Apparently, entering the word "Halo" as a motto for your Xbox Live account returns the message that "your motto contains inappropriate language. Please try again."In our tests, it didn't seem to matter if the word "Halo" was written alone or with other innocuous words -- the error message was ever-present. Variations like H4L0 and Ha|o also set off the profanity filter, but other variations like I-IALO and halo.sucks were OK, as were words like Mahalo. Interestingly, "Halo 2" and "Halo 3" set off the filter but "Halo2" and "Halo3" did not.Other MS game names like Gears of War and Kameo did nothing to set off the filter, making it unlikely that Microsoft is simply trying to quash discussion of its products in user mottos. We suppose it's possible that the word Halo is profane in some other language, but it didn't turn up anything dirty in Google's translations. Anyone have an explanation for this odd artifact? Has anyone else stumbled across any other odd language filtering in the Xbox Live system?[Picture: Potentially dirty Halo 3 vanity plates ordered by an Xbox.com forum-goer. Thanks subzero.]
