nba-dynasty
Latest
NBA extends multi-year licensing agreements with 2K and EA Sports
Six years ago, the NBA counted five major game makers -- including Sony, Midway and Atari -- in its non-exclusive circle of licensees. That number has since dwindled to two, as the league today re-upped its multi-year licensing agreements with its longstanding (and still standing) video game partners, Take-Two Interactive and Electronic Arts. Unsurprisingly, through its 2K Sports label, Take-Two will continue to make use of its NBA license in its successful NBA 2K franchise. The most recent release, NBA 2K11, has now sold more than five million units since its October 2010 debut, according to the publisher. The next iteration, NBA 2K12, is expected to be announced at E3. Assuming 2K12 is on track to be released this fall (lockout or game on), it would mark a second straight year that 2K Sports' simulation series entered the market with no direct competition (Madden style!). EA, the NBA's oldest video game partner, permanently benched NBA Elite 11 last November after the company determined, "It was just going to be a bad game." EA Sports' next basketball sim won't be released until Fall 2012, with a download-only NBA Jam sequel subbing in this October. Additionally, Take-Two is expected to "explore and develop new NBA licensed gaming opportunities, including online on social media platforms," according to a press announcement. Counting itself as "the No. 1 U.S. sports league on Facebook, Twitter, and YouTube," the NBA, through its NBA Digital label, has already released NBA Legends (developed by Lionside) and NBA Dynasty (in partnership with Disney-owned Playdom) on Facebook this year. [Pictured: Bulls versus Lakers and the NBA Playoffs (EA, 1991); source: Hoopedia]
