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Amazon's new Kindle Paperwhite priced at £109 for UK, arrives October 3rd
A few years ago, British e-readers were expected to wait months before Amazon's latest reading slab managed to swim across from the US -- but no more. The refreshed Kindle Paperwhite is set to launch on October 3rd, just slightly over a week later than its scheduled release in America. Higher resolution, higher contrast text and next-gen lighting technology can be yours for £109 -- reservations are being accepted at the source.
What's new in the new Kindle Paperwhite? Better lighting, a faster chip and one big Amazon logo
The most striking difference you'll notice in the just leaked announced new Kindle Paperwhite isn't something on the device's screen -- it's on the backplate. AMAZON. That brand, once so subtly tied into the company's game-changing e-reader, is now big, bold and garishly displayed in gloss across the upper part of the Paperwhite's posterior. Why? Well, the answer is quite simple really: compared to the Kindle brand, Amazon's brand equity is much stronger in overseas markets. If you're a longtime Kindle user like me, you'll probably find this design tweak annoying, but that's about all it is. The rest of this new Paperwhite is a matter of finessing the tried-and-true Kindle experience, not disrupting it.
Amazon's new Kindle Paperwhite officially announced, ships September 30th
In case you needed official confirmation, Amazon's new Kindle Paperwhite is indeed real and on the way. While we still don't have much in the way of specifics, according to the public listing, we do know that the refreshed Paperwhite should arrive with a 25-percent faster processor, improved display with higher contrast and longer lasting battery (supposedly rated for up to two months). Amazon's also bundled in some new features: social integration by way of Goodreads so users can get book recommendations from other like-minded readers, Kindle Page Flip which lets users skip ahead without losing their place and Vocabulary Builder which creates flashcards based on past word searches. Pricing remains the same as we reported earlier with the WiFi-only models set to ship out on the 30th of this month and retailing for $119 (with ads) and $139. Users keen on the $189 3G version will have a bit longer to wait as that device is slated for a November 5th release. Pre-orders are available now, so quit reading and get to one-clicking.
