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MechWarrior Online: The story of how one MMO got crowd-funded without Kickstarter
Kickstarter is kind of A Thing now. Oodles of companies are turning to it for all their crowd-funding needs, to varying levels of success. MechWarrior Online has distinguished itself by raising over $5 million in crowd-funding without touching Kickstarter. If not Kickstarter, where could all that money have come from? Fans, of course! MWO has the advantage of belonging to an existing franchise with fans, and those fans bought over 70,000 of the game's Founder's packages. The Founder's program allowed fans to buy in at any of three price levels ($30, $60, and $120) with varying perks at each level. Nick Foster, CEO of Infinite Game Publishing's parent company 7G Entertainment, explained some of the rationale behind this approach to funding. "The product will be a lot better for players because of the crowdfunding. It's allowed us to maintain a higher level of ongoing development in the product than if we were waiting for momentum to build immediately after going live. In the next few months, we'll be able to release a lot more features." MWO hit open beta today, which means you have the perfect opportunity to see for yourself whether they put fans' funds to good use. To read more about MWO's road to funding, check out Gamasutra's full article.
