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Would you buy a pair of kicks from a Google Hangout? Nike certainly hopes so. The company has teamed up with Asos to host the first shoppable Google Hangout tomorrow at 9am ET. The video celebrates 27 years of Nike's Air Max trainer, and will appear on both brand's Google+ news feeds as well as ov...

1 year ago 0 Comments
March 25, 2014 at 4:29PM
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During the iPhone 5s launch, Apple decided to show off its fancy new M7 co-processor with Nike+ Move. The free fitness app brings FuelBand-esque features to your smartphone, without the need to buy a $150 wearable. Of course, Nike was keen to stress that the app is only an "introductory experience...

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Worried that your first generation Nike Fuelband would be left in the cold in favor of the revamped model? The sportswear company has announced that early adopters will get a firmware upgrade that'll provide better tracking algorithms, double-tap for the time and sessions support. Of course, since...

1 year ago 0 Comments
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Nike has released a new app aimed at allowing skaters to compete against each other, no matter where they are in the world. Nike SB is a video-heavy app that teaches skaters new tricks by encouraging them to challenge each other through self-recorded videos, as well as check out video lessons and ...

1 year ago 0 Comments
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Fitness fans, this one's for you. Nike revealed the new Fuelband SE at a Nike+ event in New York City. Coming in a variety of highlight colors, the device is meant to get users up and moving. The water-resistant device features Bluetooth 4.0 for low-power connectivity, improved LEDs and a re-desig...

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9to5Mac is reporting that Apple recently hired former Nike design director Ben Shaffer. At Nike, Shaffer was the Studio Director of the Innovation Kitchen. This is Nike's research and development lab where new product designs are created. Under Shaffer's lead, Nike was named the most innovative co...

1 year ago 0 Comments