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Nike's power-laced Mags net millions for Parkinson's research
All the nostalgia around Nike's self-lacing shoe, the 2016 Mag, came together in a major way for a great cause. Today, the sportswear titan revealed it raised $6.75 million through its online raffle and two auctions, with all proceeds going to The Michael J. Fox Foundation. The money, as a refresher, will help the organization try to find a cure for Parkinson's disease. Michael J. Fox, who starred in the Back to the Future II film that made the sneakers popular, suffers from Parkinson's himself.
Nike's self-lacing Mags are hot, won't catch fire
For Nike, yesterday was the culmination of a passion project which began in 2007. It was then that iconic designer Tinker Hatfield, who is behind the most popular Air Jordan models, took on the task of creating an innovative shoe based on the one worn by Marty McFly (Michael J. Fox) in Back to the Future Part II. Now, as demoed by Fox himself last year, the Nike Mag is finally more than a film prop, thanks to a self-lacing technology the sportswear giant calls "Adaptive Fit."
Nike's 'Back to the Future' shoes can be yours in a raffle
The Nike Mag, aka Back to the Future sneakers, have been a work in progress since 2011. However, it wasn't until 2015 that they featured the self-lacing technology which made them a pop culture hit. Now, after a brief tease by Michael J. Fox last year, Nike today announced its plans for a general (albeit very limited) release of its second-gen Mags, this time with the "Adaptive Fit" laces that tighten themselves. Here's how it works: Nike has opened an online raffle for people to have a chance at winning a pair, where they can buy an unlimited amount of tickets for $10 each.
Nike's power-laced 'Back to the Future' shoes arrive in 2016
Unless you've been living under a rock for the past few hours, then you know today is Back to the Future Day. In the trilogy's second film, Michael J. Fox's character Martin Seamus McFly, better known as Marty, gave us a glimpse of how things would look on October 21st, 2015. And even though the future according to the movie may have not been fully accurate (which is okay), Marty's power-laced Nike sneakers are indeed a reality. While the sportswear juggernaut did release the Mag in 2011, that version didn't use the self-lacing technology we saw in Back to the Future Part II. But don't worry, the actual Marty McFly shoes are coming in spring 2016, Nike has confirmed. Tinker Hatfield, Nike's VP of creative concepts and the man who designed the Mags, also sent a letter to Fox saying, "Although the project started as science fiction, we're now proud to turn that fiction into fact."
