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Windows Phone 7 viral reeks of the Old Spice Guy (video)
Never above appropriating an internet meme for its own nefarious purposes, Microsoft is shipping Isaiah Mustafa (Old Spice Guy, to you and us) over to Australia to pimp out Windows Phone 7 with his rippling muscles and dreamy eyes. Does your phone look like this phone? Come October 21, it could do. [Thanks, Ed]
The Classifieds: Back for more
The Classifieds brings you weekly news from around the WoW community, including your shout-outs to perpetrators of Random Acts of Uberness. They came, they went ... And now <There and Back Again> is -- well, back again. This Thorium Brotherhood (US-A) guild, formed specifically to quest its way through a farewell tour of vanilla WoW Alliance content from start to finish, has hit the level cap, marked its territory and is preparing to launch a similar effort Horde-side. "After starting with over 100 members who joined us (in most part due to your article!), we ended up with around 35 who stuck through to the very end," reports GM Mistigris. "Lots of adventures along the way! Foot races through Stranglethorn, marches through Dalaran, cooking contests, random dungeon madness, tons of visits to the NPC that turns off XP ... We did ZG and Karazhan at very close to level cap, and there is a robust kernel of folks who are gearing up for 80th heroics and raiding." Time now for the flip side of the coin. "We're going to nest within <Imminent Rueage> on Thorium Brotherhood (US-H)," Mistigris continues. "Our starting date is Saturday the 24th of July -- starting zones and guild invites galore! Level cap for the day is 12th; we'll be gathering the following week at Crossroads for our first 'official' event." If you've been looking for just the right way to wrap up the pre-Cataclysm era, look up <Imminent Ruage> and give all things Horde-side one more for the road. We've got plenty of other news from around the WoW community this week, as well ... So let's crack open The Classifieds.
Old Spice advergames arrive on XBL Indie Games
Some brands just seem to go with gaming. We don't know why Mountain Dew, Cheetos and our beloved Blueberry Muffintops match so perfectly with joysticks and thumb pads, but there's no denying that they do. For whatever reason, Old Spice deodorant desperately wants to be in that club (anyone remember the Old Spice Experience Challenge or its bastardized rehash?). Now the Bane of B.O. has returned with three Xbox Live Indie (in name only, we guess) Games designed to keep Old Spice in your brain as well as under your arms: Newton vs The Horde, The Fresh Card Game and Old Spice Racers. (Update: A spokesperson for the company requested that we clarify that these games were not, in fact, made by Old Spice but rather by members of the XNA Creators Club in conjunction with the Dream.Build.Play. competition.) We were going to try to describe each of the games, but we only got as far as "zombie Stinkies" before we were overwhelmed by a crippling wave of depression. Props to Xbox 360 Digest for being made of stronger stuff than us.
My bag of spice has everything nice
In each cooking daily you get a Small Spice Bag. The bag is one of the two ways you can pickup the essential Northern Spice, which is required for the major cooking recipes that are prevalent in Wrath*.The Small Spice Bag also has a certain chance to drop some other goods, including Old Spice, Baby Spice, and a recipe for a Delicious Chocolate Cake.The Old Spice, which is a reference to a brand of deodorant, makes you smell nice. The only result of it is a buff which lasts for five minutes and says "Smelling Great!"So you smell nice, congrats you stinking plate wearer.The Baby Spice is a fun buff you can apply to a target which shrinks the target by 50%.
Old Spice Experience Challenge returns ... sort of
We're sure you all have fond memories of the Old Spice Experience Challenge, which tasked gamers with earning enough gamerscore points to qualify for Fusion Frenzy 2, which was comparable to sprinting to the top of a steep hill to pick up your complimentary knife wound. Now, the challenge has returned, and while you're still getting prizes for points, it's with a very different structure.This time, you're not just competing with yourself, you're competing with your friends, and the more of them you can get in on a competition, the better prizes will be up for grabs. You'll fight against all of them for a set period of time and the top earner gets the goods, which range from a $20 Best Buy gift card to an Xbox 360 HD DVD Player. Like last time though, prizes are limited, so you'll probably want to get your friends together soon if you want a showdown for the best swag.
360voice's new Old Spice Experience Challenge
The Old Spice Experience Challenge is coming back for a second helping with extra gravy, but this time they've got a new format and a new partner.If you recall, earlier this year Old Spice and Xbox.com sponsored a challenge where they gave out prizes to participants who achieved a certain Gamerscore goal. But now, with the ushering in of this second Old Spice Experience Challenge, they've decided to kick Xbox.com to the curb and team up with 360voice. The new challenge will start on December 5th, will be hosted by the 360voice crew and will allow gamers to create challenges, climb the ranks and win thousands of prizes including gift cards, Microsoft points, hardware and more. Details are a bit vague at the moment, but you can read all about it here, here or here. And remember kids, Old Spice loves you!
Advertising coming to Xbox 360 achievements
They've been embraced by major publishers. They've infected everything from first-person shooters and MMOs. They even occasionally served as the entire basis for a game's existence. Now, in-game advertising's inevitable extension is reaching into a new area -- Xbox Live Achievements.A quick skim down the list of achievements for EA's upcoming NCAA 08 Football shows sponsored goals such as the "Old Spice Red Zone Perfection" and "Pontiac 4th Quarter Comeback." Each achievement is accompanied by a logo for the company in the achievement's image.We can only imagine the possibilities for future Xbox 360 games. Halo Around the Collar, sponsored by Tide? Mass Effect sponsored by the Axe Effect? Grand Theft Auto IV's Bounty Beatdown (great for sopping up blood spills)? The possibilities are endless.
Cologne and movie = free gamer pics and themes [update 1]
It has been a while since we've received free themes or gamer pictures from the XBLM, but that drought is no more. Jump onto Xbox Live and navigate to the gamer pictures and themes section, new releases of course. There you'll find three free downloads today. First up is from the the new Xbox Rewards program where you'll be able to get a free Old Spice Reward Challenge theme. But be warned, no guide background and a single image for every blade makes this free theme moderately worthless. The other free downloads come from the movie called Shooter, featuring Marky Mark Wahlberg. Here you can download a free picture pack and a theme for the movie. The theme is actually good featuring a blue Shooter logo for the guide and shots from the movie on each blade. That's all we have today for free goods, so get downloading.Update 1: Fixed spelling error. And we counted each download separately, one gamer picture set and two themes.
