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Though comments on our posts regarding EA Sports' Online Pass program haven't been the sunniest reading material to pore over, Electronic Arts CFO Eric Brown recently told the Deutsche Bank 2010 Technology Conference that reaction to the initiative hasn't exactly been apocalyptic, either. "There's...

September 15th 2010 at 2:30pm 0 Comments
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During EA's Q1 financial conference call, COO John Schappert discussed the success of the company's "Online Pass" initiative. According to Schappert, early results from NCAA Football 11 and Tiger Woods PGA Tour 11 indicated that "sixty percent to seventy percent of online connected users" have rede...

August 3rd 2010 at 6:20pm 0 Comments
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Mark Methenitis contributes Law of the Game on Joystiq ("LGJ"), a column on legal issues as they relate to video games: By now, I'm sure everyone has seen the copious discussions on the EA Sports Online Pass. If, for some reason, you've been hiding in your closet because of an irrational fear of oi...

May 29th 2010 at 3:30am 0 Comments
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EA recently announced their controversial Online Pass program, a business model that looked pretty appealing to Ubisoft. CEO Yves Guillemot says that they are "looking very carefully at what EA is doing," so we will probably see them adopting a similar program in the future. The Online Pass program...

May 19th 2010 at 4:00pm 0 Comments
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Over at IndustryGamers, several analysts have chimed in on EA's latest assault on used game sales: The EA Sports Online Pass. The pass will offer players access to online features -- up to and possibly including online multiplayer -- on all future EA Sports titles starting with Tiger Woods PGA Tour...

May 12th 2010 at 6:30pm 0 Comments
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EA just announced the next step of its "Project Ten Dollar" initiative, one that's likely to affect a lot of people much more deeply than the allure of some extra DLC. Starting with Tiger Woods PGA Tour 11, out June 8, EA Sports games for PS3 and Xbox 360 will include a title-specific "Online Pass"...

May 10th 2010 at 6:05pm 0 Comments