OpenfeintX
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OpenFeint announces in-app content service, infrastructure to support freemium games
Social gaming network OpenFeint has finally unveiled its OpenFeint X service, which will allow developers on the App Store (and a few other mobile platforms) to add cloud-based microtransaction content to their games on top of Apple's own in-app purchase service. This is apparently a system that lives outside of Apple's own store, and allows developers to quickly and easily add in-app content without having to go through Apple's approval system. If that sounds confusing, it's because the system is still so new -- only a few developers have worked with it so far (though we're supposed to see it running in popular titles like Fruit Ninja soon), and the updates for providing virtual currency and goods aren't out yet. But this is the next step for OpenFeint -- after Apple released Game Center, OpenFeint's plan was to provide even more services on top of the Game Center functionality, and with the rise of freemium apps on the store lately, delivering this content is an important thing for developers to do. To kick off the new service, OpenFeint is holding what its calling a "million dollar challenge" -- the first 100 developers to sign up and use OpenFeint X will be able to earn up to $10,000 without sharing any revenue (which basically means OpenFeint is giving away $1 million of the money it would have made). After that, developers who use the service will enter a revenue sharing plan -- if you're a developer, you can find more details about that on the official website. This won't change things for most end users -- it likely won't matter to you whether you click one of Apple's buttons to make an in-app purchase or use code from another company. But it will be an interesting choice for developers to make. And given what we've heard about the growing revenues from in-app purchases, a service like this is showing up at exactly the right time.
360iDev: The future of Jason Citron's OpenFeint
OpenFeint's VP of Engineering, Jakob Wilkerson, took the stage here at 360iDev in San Jose to talk about something most people might not have expected: Game Center. Ever since Apple's official social gaming network was announced last week, the question's been in the air about what will happen to all of those unofficial gaming networks, of which OpenFeint is the largest. Wilkerson took the news in stride, however. As CEO Jason Citron told us last week, OpenFeint isn't going anywhere, and as you can see from their chart above, OpenFeint still believes that they can build more social game services, in the form of OpenFeint X, on top of Apple's official offerings. Wilkerson talked about Game Center in terms of potential; he used examples from OpenFeint to explain how implementing leaderboards and friends lists in the right ways can really open up player interest in a game. OpenFeint often talks internally about bringing, both, hardcore and casual game players into the fold, and their different online features target those various audiences. We also got a chance to talk to Citron again regarding his thinking about OpenFeint so far, and what the company plans to do when Apple unveils its official plan. Read on for more.
OpenFeint's Jason Citron talks Game Center and Aurora Feint 3
The first thought on everyone's minds as we heard during the event yesterday that Apple would be forming their own social gaming network on the iPhone called Game Center, was probably, "What about OpenFeint?" Since almost the very beginning of the App Store, OpenFeint founder Jason Citron has been working hard to provide developers with a free and easy solution for implementing a social network and social features on their iPhone apps, and with one small announcement, Apple appeared to make all of that work obsolete. Quite a few unofficial social networks have spawned on the iPhone (OpenFeint is one of the first and definitely the biggest, with over 12 million users at last count), and with one fell swoop, it appeared that Apple's new official network would make them all unnecessary. Not so, Citron told us in a quick interview today. Yesterday, he confirmed in a statement that OpenFeint would still do their best to sit on top of any official network that Apple would build, and today he talked a little more with us about the future of OpenFeint, his worries about Game Center, and how the company's first iPad title, Aurora Feint 3, is doing.
