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No more Beats headphones with your HTC? Just what the Dr. ordered
Despite all the hype, opening up the API, and recently scooping up a music streaming service, we might have seen the end of Beats brand plugs being bundled in with HTC phones. Martin Fichter, a product executive for the phone manufacturer, told CNET that "If they want a Beats headphone, they'll buy it directly," suggesting that the lure of the in-the-box pair just wasn't strong enough for those with a penchant for bass. Perhaps this explains why the whole "Enable Beats" option embedded on the new One series no longer requires the brand's headphones to activate it? Still, if true, the move seems a surprisingly quick turn around on what was originally a much vaunted collaboration. That, or contractual obligations further up the food chain are drawing to a close.
HTC's new audio API Beats OpenSense into developers
Earlier this summer HTC scooped up a slice of Beats by Dr. Dre stock, and we're finally seeing the much-anticipated Beats Audio popping up in phones. We also know that HTC is throwing developers some neat API tools, so it's no stretch to imagine that the two projects might one day play nice together. Sure enough, a developer API is on its way -- good news for music loving app makers eager to hook into the tune-enhancing functionality. HTC told us the tools will "allow third-party developers to harness the potential of Beats Audio and bring that top-notch audio experience to their own apps," although with no release date, it's still out of ear-shot for the time being. That said, the timing might be perfect given that Google's download store just went official. While we're looking forward to hearing how those clever coders will make use of the tools, and exactly what goodies HTC is offering, we're hoping at least some ideas won't be given the Beats factor.
HTC Developer site goes live: OpenSense SDK and kernel source offered aplenty
HTC's flipped the switch on its development website, which was designed to be a "one-stop shop" for a wide variety of SDKs and other resources for developers. As promised, the manufacturer's OpenSense SDK -- which includes a S3D SDK for HTC's 3D stereoscopic interface and pen SDK for its Scribe feature -- is now available for download; there's also plenty of kernel source codes to peruse and access. Finally, the Bootloader Unlock web tool, one of the most highly anticipated pieces of software that the company's promised to unleash, only shows as "coming soon" on the site. There hasn't been any official word on when it'll go live, but we're expecting it to happen later this month as the EVO 3D and the Sensation both get adorned with their unlocks. It's great to see the company follow through completely on one of its promises, eh? [Thanks to everyone who sent this in]
HTC announces OpenSense SDK and HTCdev, offers paradise inside its walled garden
Peter Chou is sharing HTC's graces at Uplinq 2011 with the announcement of OpenSense SDK, where the company hopes to recruit developers willing to create apps specifically for Sense 3.0. With help from the HTCdev community, software designers will receive tools to create a seamless experience between their applications and HTC's user environment (while also rendering their apps incompatible with non-HTC handsets). Beneath the skin, developers will be provided access to proprietary APIs that support 3D displays and tablet pens -- which could make quite the gaming session. There's currently no release date for the SDK, but the company is already taking names for a summer launch. So, if you're comfortable helping HTC build this barrier around Android's "open" mantra, we imagine there's some rather slick apps waiting to be given life. Jump the break for the accompanying PR. [Thanks, Jonny and Eric]
