OperatorBrandedMessagingService
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Synchronica acquires Nokia's messaging service, six million of you care
Nokia's going through some pretty awkward public growing pains. After setting its Symbian OS out to pasture in favor of Microsoft's own mobile solution, the self-proclaimed world leader in mobility is gutting even more of its old software house -- this time, its Operator Branded Messaging (OBM) service gets cut loose. Sold to mobile developer Synchronica, the white label OBM software that combines email and IM clients won't be pushing daises anytime soon thanks to a six million strong user base and continued support from Nokia Series 40 devices. Also bundled up in the sale are 250 of Nokia's former employees, as well as source code, and ten existing contracts the company hopes will lead to a "strong foothold in the...North American operator market." The deal is a sure shot in the messaging arm for the UK-based developer and is destined to become yet another footnote in Nokia's pre-Windows Phone past.
