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Ex-PopCapper Canessa heading up new Battle.net
Well folks, it took approximately 12 hours to squash the rampant rumors and speculation surrounding Greg Canessa. Bob Colayco of Blizzard Entertainment, Canessa's new employer, informed us today that the man will be taking the reins of Battle.net as project director. The former VP of game development at PopCap jumped ship recently to work on an "unannounced project in the online space." Apparently that "unannounced project" is a revamping of the Battle.net structure, totally announced last February by Blizzard's own Paul Sams. Colayco clarified Mr. Canessa's role in the project, saying, "He will report to our vice president of online technologies and work closely with the executive team to help fine-tune the next version of Battle.net, currently in development." Speculation officially squashed.
Working at Blizzard: Sunshine, rainbows, claymores, backrubs
I know what you're thinking! "If anyone could write up a scandalous exposé of what working at Blizzard is really like, it'd be our old pal Mike. I bet he's got the inside scoop of what goes on at Big Blue behind closed doors. I paid for the whole seat but I'll only need the edge."Yeah, well. I'm going to disappoint you here and instead link you to an article from the OC Register, longtime reporter of all news Blizzard given the company's stature in the SoCal business world. They interviewed Blizzard COO Paul Sams about the studio's recent award of "One of the best places to work in Orange County" and why that award was deserved.
Blizzard humbly denies keeping PC gaming alive
In a recent interview with PC Retail, Blizzard's COO Paul Sams gives us a look into the present and future state of the company after the launch of the record-breaking Wrath of the Lich King expansion for World of Warcraft. Sams touches on the work Blizzard is doing between Starcraft II, Diablo III and their upcoming "unannounced" MMO, still in the works.What we found most interesting about this interview was Sams' view on PC gaming, discouraging that water-cooler rumor that MMOs (namely WoW) are keeping PC gaming alive in this troubled market. He points out that their support of games like Starcraft II and Diablo III shows that they believe in the longevity of PC gaming across the board. "I think that there's always going to be a very big place for PCs – they are multi-use devices." Sams stated. "Consoles are brilliant, but at this stage are not multi-use devices, or at least not compared to a PC."[Via WoWInsider]
Paul Sams on WoW, PC game sales, and Blizzard's next challenge
Blizzard COO Paul Sams sat down with PC Retail magazine for the first time after Wrath's sales numbers have come out to talk about PC game sales in general and Blizzard's huge effect on them. First question, Sams says that no, PC gaming is not dead, and Blizzard isn't saving it. As long as people have PCs, he says, people will play games on them. If PC gaming was dead, Blizzard wouldn't be releasing Starcraft II and Diablo III -- as long as they make great games on PC, people will shell out the money to play them.While he never does mention anything about their expectations for sales numbers (we know Wrath broke a number of records), he does reiterate what other Blizzard higherups have said: that they'll be making expansions as long as people are interested in playing them. And he says that the biggest challenge for Blizzard in the next few years will be to balance what they're doing -- they've never had more on their plate before, and they've already gotten a harsh lesson with the splitting of Starcraft II into three games. It'll be interesting to see if they can keep up the quality and popularity even while trying to work on three AAA PC titles (not to mention the unannounced MMO) at the same time.
Blizzard deal with in-game ad firm does not mean ads for WoW
Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," stated Blizzard COO Paul Sams.As this story has circulated throughout the last two days, many players got worried that they would soon see Coke ads in Northrend or a Ford banner on Guitar Hero, but that's just not the case. Massive Inc's focus with Activision and Blizzard will mostly be web-based ads and the Battle.net service, as they team up with video game advertising representation company Intergi to manage these ads. So as the websites will get more annoying, our in-game space is safe... for now.
Paul Sams and his Blizzard collection
The Orange County Register was all over the place yesterday -- being the hometown newspaper of Blizzard's hometown, they posted all day about the release and what Blizzard was doing for it (they've got some really good coverage of the event in Anaheim, which our own Dan O'Halloran attended as well). But perhaps most interesting is this post about Blizzard COO Paul Sams -- we haven't heard a lot from him in press before, but apparently he's a bigger Blizzard fan than any of us, with a collection of Blizzard items that includes a mint Spectral Tiger Card, Blizzard skateboards (which are apparently a licensing deal that never went through, so you can't buy those anywhere), and the second Frostmourne ever made -- we assume the first one went to Arthas.And not all of it is Blizzard stuff -- he's got a first edition of The Count of Monte Cristo, and lots of sports memorabilia, too (but let's be honest -- a signed jersey is nothing compared to a Frostmourne. It's real.). Sams also collected his wife from Blizzard, too, apparently, and he says he'd be happy spending his whole career with the company. Sounds awesome to have someone who's such a fanboy sitting in one of your top exec positions.Sams' favorite item, though, is probably the coolest: three drawings by the man Chris Metzen himself. That would be awesome to see. Check out all of Sams' collection in the OC Register's gallery.
World of Warcraft's paid customization may allow race, gender changes
Eurogamer caught a few moments with Blizzard COO Paul Sams and Associate Producer Lee Sparks at the London, UK Wrath of the Lich King Launch event last night. There they managed to catch a few moments of conversation with the busy, busy men and asked a few follow-ups on the recently announced paid character customization options the comany has in the works. Essentially, the company views it as another value-added feature along the lines of the paid server transfer or name transfer. The paid character customization options will allow players to go back and tweak choices made at character creation. The capacity is already in the game to change hair style and color, but Blizzard seems to be implying 'deeper' changes - facial features, skin color, perhaps even gender or race. Despite that, the two company men resisted nailing anything down specifically. The feature, Eurogamer offers, is "more about making changes to decisions made in the past than adding additional options," and isn't intended to be a new microtransactional revenue stream. "The reason for the monetary expense is more of a barrier so that people don't do it every day," Sparks said. Read on into the article for full details.%Gallery-36550% One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
Blizzard talks (very generally) about its next MMO
Speaking very generally, Blizzard COO Paul Sams has unveiled just a few pieces of information about the well-known game developer's next MMO. He spoke briefly with Videogaming247 ahead of the London launch event for Wrath of the Lich King last night, referring to the in-development title as 'next generation', 'cool, new, and different.' Despite the time we've known they were working on another game, it is still apparently very much in the early stages of development. Sams describes a bit of their development process, noting the length of time the company takes on pre-production before actual content creation even starts.The COO was up-front about the fact that Blizzard is going to keep this thing under wraps for some time yet. As Sams put it, "The last thing we want to do is say, 'Hey we're doing this,' and everyone says, 'Oh cool,' and then we change things completely. We want to have a level of confidence that the direction we're going in the right one, and that it's polished enough to be able to show something, also. And we're not in either of those places yet." Check out the full article at VG247 for his complete (if uninformative) commentary.
Blizzard exec: I wouldn't bet against BioWare
Blizzard executive Paul Sams has a lot of things to say about BioWare and Star Wars: The Old Republic in an interview with Eurogamer. And while he starts off with, "I wouldn't bet against them, that's for sure." Sams doesn't stop there. He goes on to point out his reasons, stating that not many MMOs have both the strength in IP and development team that BioWare possess. He also points out the deep wallets of Electronic Arts, which will most certainly play an important role in getting Star Wars: The Old Republic just right via BioWare's "It's done when it's done" approach.Still, Sams is quick to point out that building, running and maintaining an MMORPG is a very difficult task and that "time will tell" if the house that built KOTOR is able to react to the various situations that can erupt. A perfect example of this would be the server issues World of Warcraft has been facing for the past couple of days. Will BioWare be up to a job of that magnitude? Well, Sams is right, only time will tell.
WoW players coming back from the WAR
It was inevitable that a wave of World of Warcraft players would be taken away from the game for Warhammer Online. It is also inevitable that many of those players would return to WoW after trying out the new shinies. Yet, according to a recent interview with Blizzard COO Paul Sams at GamesIndustry.biz, more than half of the players that left WoW for WAR have since returned.Sams states that this a typical trend for new MMO releases. "We've certainly had some of that happen, which is the same thing we experienced with Age of Conan and each time an MMO has come out we've seen some amount of reduction of use." He also gives his respect to Mythic and everything they're doing, stating that he thinks "Warhammer is best positioned to succeed out of the various products that have come out thus far since World of Warcraft has come out."
MTV interviews Blizzard execs
At the Worldwide Invitational, MTV interviewed two Blizzard executives: Paul Sams, Chief Operating Officer, and Frank Pearce, Executive Vice President of Product Development. It's an interesting read -- if not the best interview I've ever read -- which includes more info on Diablo 3, mobile apps, and thoughts about MMOs in general. The duo leaves the door open for Blizzard to create an MMO that might "cannibalize" the WoW player base, although for some reason they are not convinced that Diablo 3 will impact that base. (I, for one, disagree. The huge response we got to the Diablo news on WoW Insider tells us that there is a huge amount of crossover between the franchises.) They also don't believe that there's much overlap between Starcraft and WoW. Frank stressed that, regardless of what the marketing research might say, "those aren't necessarily the data points that we use for decision-making when it comes to the games that we want to make."Read on to see what Blizzard says about time between game releases and new MMOs.
World of Starcraft could still be the next-gen MMO
Arena Junkies picked up an interesting tidbit by comparing two different interviews. Rob Pardo, Blizzard's EVP of Game Design, gave an interview to Onlinewelten in which he talks about the next-gen MMO. That interview isn't exactly news on its own. We knew since Diablo III was announced at the WWI that it probably isn't the new MMO, and Pardo confirms that in the interview. "..Diablo 3 isn't an MMO," Pardo says, "So we have another development team." But what is that new MMO being developed? Some speculate it could be an entirely new property. Well, Paul Sams, Blizzard's Chief Operating Officer, has an interview with Gamasutra that indicates no new IPs are coming soon. "Are we ever going to release a new [franchise]?" Sams says, "I would absolutely say we will at some point. I just don't know when that day will be quite yet." Okay, so Blizzard's still working on a MMO, but there's no new IP on the horizon. So, what's the next-gen MMO going to be? World of Warcraft 2? World of Starcraft? And if Diablo 3 isn't considered an MMO, then is there a possibility of a World of Diablo? For me, this just means that my hopes of Tauren Marines aren't yet dead.
Sams: Microsoft could do more for PC gaming
Blizzard's COO Paul Sams spoke with Gamasutra the other day, and he called out Microsoft, of all companies, for not supporting innovation in PC gaming. He says that Microsoft's loyalties are split with their console business, and that if they put as much work into developing gaming on the PC as they did on the Xbox 360, everyone would benefit.An interesting idea, to be sure. It's not like Blizzard necessarily needs help from Microsoft to promote and develop their games -- if anything, it's Microsoft that could probably take a lesson from Blizzard on how to release software. But it's true that console innovations like achievement points and Xbox Live social networking accounts aren't really finding a solid place in the PC gaming world, and it could be that Blizzard wants to see those types of things on the platform.Blizzard has always had a rocky relationship with consoles anyway, and the recent announcement of a non-console Diablo 3 definitely shows they're interested in the PC (including Mac) platform only. Can't really blame them for wanting a little more love from an OS developer like Microsoft.[via BigDownload]
Blizzard may have considered free-to-play for WoW, but won't change the model now
Gamasutra recently spoke with Paul Sams, chief operating officer at Blizzard Entertainment, just after the WorldWide Invitational came to a close. Alongside questions about the framework around Diablo 3 and the potential of user-generated content, the site referenced the recent revelation that World of Warcraft could potentially have been a free-to-play title. Sams offered, in response to the question, that he doesn't see the company changing the game's business model any time soon.Echoing the points made by individuals such as Min Kim and Ray Muzyka, Sams noted that changing the business model would likely neccessitate a substantial revamp in game design - something they're not prepared to do. "The game has been designed in such a way to where we determined the business model to wrap that around what the game experience was." Sims also puts forth that the company has no plans to create a 'kiddie' version of the popular MMO, nor to port it to handheld systems.Check out the interview for a number of other interesting topics, including Sams' followup to Mr. Pardo's rebuke against Microsoft over its Xbox 360 focus.
Blizzard to Activision: we choose you
We don't know if anybody has told you, but Blizzard is actually kind of a big deal. Not many companies can hold the attention of their target audience for an entire week with naught but a series of cryptic splash pages. They're such a big deal, in fact, that when it came time for Vivendi to choose a partner for their big merger, Blizzard's preference for Activision was instrumental in their ultimate decision. That is, if Blizzard COO Paul Sams is to be believed.It was no secret that Blizzard was the real prize in the merger, having pulled in approximately $1.2 billion for Vivendi in 2007 alone. With the twin juggernauts of Starcraft 2 and Diablo 3 looming on the horizon, and their "next-gen MMO" project still lurking in the shadows, it seems clear that Sams' comments are anything but idle boasting. According to Sams, the leverage they have in this arrangement is what is going to allow them to preserve their existing management structure that has proved so spectacularly successful. I think that's something we can all get behind.
