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Pennzoil and Nintendo bring Mario Kart to life at SXSW
Our friends at Engadget report that Pennzoil and Nintendo have partnered up for what the 8-year old inside us could only describe as "the coolest commercial ever, next to those Stretch Armstrong guys." The two companies have brought the Mario Kart franchise into the real world with modified karts on a specially-designed track at the SXSW festival. Icons representing familiar in-game weapons like the banana peel and red shell (as well as a Pennzoil icon) are spread throughout a 1,000-foot long track, and grant bonuses when activated. The Pennzoil icon, for example, will speed up a driver's kart. The karts are representative of Mario, Luigi, Peach and Bowser who - hey, imagine that! - will be appearing in Mario Kart 8, due this May. This might seem like a strange partnership, but hey, it's not the first time Nintendo has spread to the real world to cross-promote products. Besides, the Big N couldn't have found a more appropriate partner - Pennzoil is owned by Shell. Shell. Get it? Cuz it's Mario Kart. *drops mic* [Image: Nintendo]
We kick off SXSW 2014 with some real-life Mario Karting (video)
The first few days of SXSW have brought quite a bit of excitement for our team on the ground. After starting the show with a stun-copter demo, we stopped by the Palmer Events Center to play a little a live-action Mario Kart. Pennzoil has set up a go-kart track here in Austin to promote its new Platinum line of natural gas-based motor oils, though -- let's face it -- we were really only here to be Mario (and Luigi, Bowser and Princess Peach) for a day.
September Pennzoil car pack rolls into Forza 4
The 11 cars now available in September's Pennzoil car pack for Forza Motorsport 4 are all pretty ... slick. For 560 MS Points ($7) you'll get a couple of Vipers, an Alfa Romeo 33 Stradale and a '53 Corvette, just to name a few. The full list of the cars can be seen past the break.Players that picked up a season pass for the game will have to shell out money for this DLC pack, as the last add-on to be included in the pass launched in April. New Community Monthly Rivals Mode events, including one that features the Pennzoil-sponsored Vipers, accompany this new release.%Gallery-164406%
