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  • Why T-Mobile wants to give you a wireless router for free

    by 
    Brad Molen
    Brad Molen
    09.11.2014

    If you're a T-Mobile customer, your company just gave you a very unexpected gift at yesterday's UnCarrier event: a wireless router. Yes, a fully functioning, magenta-branded, ASUS-built router, which can do essentially everything your current router can do -- and if yours is old, this will likely do even more. The device, which would cost roughly $200 if you purchased it on Amazon without T-Mobile's tweaks, only requires a $25 deposit, which gets returned to you once you're done using it. The company is going all-in on its commitment to providing every subscriber and every carrier-branded smartphone with free WiFi calling, and the router -- called the T-Mobile Personal CellSpot -- is the icing on the cake. But, you may ask, why is this a thing that's happening in the year 2014, especially when most of us already have access to a router (and thus, WiFi calling) nearly everywhere we go?