PlayTouch
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Switched On: Flip-flops
Each week Ross Rubin contributes Switched On, a column about consumer technology. This week's announcement that Cisco is shuttering its Flip Video business was but the latest twist in the history of the market share-leading device. The Flip got its start after its creator, Pure Digital, modified its original disposable camcorder to be reusable after hackers showed it could be done. And its success continued to defy convention that the product would resonate against a slew of digital cameras and increasingly competent smartphones that could shoot competitive -- and even high definition -- video. The Flip also soared above the market share of companies with far stronger brands such as Sony and Kodak, although the latter made gains on a string of hits, including the 1080p-shooting Zi8 and waterproof PlaySport. It even fought back an initial foray from Apple's iPod nano and was still holding its own after the debut of the latest iPod touch, which took the HD video capture feature from the iPhone and made it available without a contract. Yes, the Flip hung tough. That's why its cancellation says volumes about Cisco, the company that acquired it for some $590 million in stock. Cisco needed to show growth with a consumer product line that could not be easily augmented with acquisitions and that derived little connection with the mother brand -- even less than Linksys, the company's networking line. Cisco certainly tried. But the Flip group made a few false moves that stuck out like a pop-out USB connector, and with little of that spring-loaded joy.
Kodak PlayTouch preview
While Sony's new Bloggie Touch provides the template for how simple and easy a touchscreen camcorder could really be, Kodak's similarly well built and attractive PlayTouch provides a stark contrast, with a modicum of simplicity on the surface, but a megaton of functionality to uncover. The PlayTouch isn't as pick-up-and go as the Bloggie, but the basic touchscreen controls can be quickly mastered. What sets the PlayTouch apart are the in-depth features like an external microphone jack (complete with gain control), video effects (like black & white and sepia modes), and the particularly ambitious video editor. You can only trim shots and extract stills from that latter mode, but paired with the newer generation EasyShare functionality that lets you pre-assign photos and videos for upload to YouTube and Facebook, among other services, you can almost completely avoid using your computer as anything but a dumb pipe to the internet. The PlayTouch really isn't a "gift it to your grandma" sort of camcorder; even with a $230 pricetag you still have to bring your own SD card, there's no built-in storage, and most of the higher end functionalities like the external audio jack will be lost on the general populace. Still, if you're looking for a pocket camcorder that is more than just a dumb pocket camcorder, Kodak seems to be continuing the niche it carved out for itself originally with the Zi8. %Gallery-101278%
Kodak's Playtouch 1080p pocket camcorder and EasyShare M590 announced
Kodak just kicked out a pair of devices with its Playtouch pocket camcorder and EasyShare M590 point and shoot. Kodak's $229.95 Playtouch is capable of shooting image stabilized 1080p video with stereo audio to SDHC cards. A 3-inch capacitive touchscreen gives you plenty of room to edit your video (or extract a still) on camera before flipping out the USB arm for a quick PC transfer. Otherwise, an HDMI jack lets you pump that digital keepsake right to the living room television without the PC assist. Rounding things out are an external microphone jack and Share button that makes it easy to push those memories to YouTube or FaceBook, or send via email if that's your preference. Kodak's rather mundane $199.99 EasyShare M590 is being billed as the world's slimmest digital camera with 5x optical zoom. Otherwise, things simmer down with a 2.7-inch LCD, some kind of image stabilization, face recognition, unspecified HD video capture, and microSD card support. And as you'd expect, the M590 also features a Share button that makes tagging and uploading photos and video to social media sites like Facebook, Flickr, and YouTube a snap. M590 image and press releases after the break. Expect both cameras to ship sometime in the fall.
