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Apple's Newsstand application aiding digital magazine sales, says 'I told you so'
There's no doubt that the digital magazine's road to success has been a bumpy one. The original -- and still the main -- idea was to push content creators and publishers forward in the paperless era, but there's been many doubters and fallen soldiers in the process. While Apple hasn't been the only outfit looking to bring the magazine to the small screen, the introduction of the Newsstand app in iOS 5 aimed to give digitized publications a place to shine on their own. According to AllThingsD, the shelf isn't just a real estate hog on your springboard, it's actually helping to boost sales; Popular Science alone has seen an uptick in subscriptions on the order of 11,000 since the app launched, and signs of slowdown are nowhere to be spotted. PopSci's results may not be found in every publishing house, but it's as solid a sign as any that the tactic may be working. Hit the source link for that whiz-bang chart action.
Popular Science has sold 10,000 iPad magazine subscriptions
When Apple introduced its new subscription terms earlier this year, Popular Science embraced this change and introduced subscription-based billing into its iPad-based magazine. Now that six weeks have elapsed, publisher Bonnier Technology Group is happy to report that Pop Sci now has 10,000 iPad subscribers. Each subscriber pays US$14.99 for one-year of access to the magazine's digital content. Gregg Hano, VP-group publisher at the Bonnier Technology Group, says the publisher had no idea what to expect when it launched its magazine subscription and is "very excited" by these early results. Though this 10K figure is small compared to the 1.3 million paid print subscribers, it is a step in the right direction for the publisher. The biggest drawback to Apple's subscription model is the lack of subscriber information provided to the publisher. Subscriber information stays within Apple's iTunes system, and Hano admits the publisher currently has no demographic information on the individuals purchasing its digital magazine. Continued growth may require the publisher to develop an alternative method to find out who is buying and reading its iPad magazine.
It ain't easy to get an iPhone review unit
I'm not saying that Apple didn't send out any iPhone review units, but they sent out very few (probably in the single digits). It makes sense, since everyone is worked up into a froth at the moment about the iPhone. Apple doesn't need to beg publications to review this thing, they will be selling a boatload of 'em anyway.That being said, you would think a magazine like Popular Science would be able to get their hands on an iPhone ahead of time. It would appear not so much. The emails traded with Apple are particularly amusing.So, while you're online for an iPhone look to your left and your right.. you just might see some tech reporters anxiously hoping to get their iPhones before deadline.
