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Sony to begin manufacturing PlayStation 3 units in Brazil
Sony has announced plans to build PlayStation 3 systems locally in Brazil. The consoles will be manufactured in Manaus by Sony Brasil Ltda., with the 250 GB version costing 1,099 Reals. Major upcoming games The Last of Us and Grand Theft Auto 5 are getting localized releases in Brazilian Portuguese as well. A PlayStation 3 bundle featuring God of War: Ascension will hit stores in the region as part of the "Viva Em Estado Play" ("Living in a State of Play") marketing program in South America. Sony says it's committed to investing in the local gaming development industry in Brazil, and Sony President Andrew House claims the manufacturing setup will "infuse the Brazilian economy with approximately $300 million over the next 12 months." As one more gesture of goodwill, the first ten consoles manufactured in Brazil will be given away to local gamers.
Kobo Touch, localized e-bookstore reach Portugal through FNAC
It's all too easy to forget in English-speaking countries that the e-reading selection often isn't as diverse in other parts of the world, where local authors are often kept out of the equation. The Portuguese may know that all too well, which makes Kobo's arrival in their country a potential breakthrough. A deal with European retailer FNAC has both the Kobo Touch and a localized Kobo e-bookstore reaching physical and online stores in Portugal as of today. The price strategy won't be a shock versus what we've seen through an earlier deal in France: the Touch itself costs €99.90 ($129), while books vary and typically hover around €15 ($19). Whether or not Kobo's offering is a good deal, its arrival could be a relief for lisboetas who'd rather not resort to paper and ink to catch up on their own culture.
Kindle Touch update adds Europe-friendly languages, landscape mode
April 27th is nearly upon us, heralding the arrival of the Kindle Touch in Europe. Before that happens, Amazon's pushed out a software update packed with language support for the continent, landscape mode and text-to-speech, amongst others. You can manually download version 5.1.0 now or wait for the over-WiFi update in a couple of weeks. Pre-orders for the device are open as we speak, the WiFi-only model costing £109 / €129, the 3G edition costing £169 / €189.
Runes of Magic to receive Turkish and Latin American localization from Aeria Games
Aeria Games seems to be making a niche for itself localizing games into neglected regions. Earlier this year, it was announced that the company would take on the localization for Perfect World International for Latin America. Now it's doing the same thing for another game, taking the responsibility of localizing Runes of Magic for both the Latin American market and the Turkish market. That means all of the current live features of Runes of Magic in your native language, assuming your native language is Spanish, Portuguese, or Turkish. No details have been disclosed about the timeframe for the launch of these new localizations. According to Len Hoang, CEO of Aeria Games, the release is part of the company's overall ongoing strategy -- "We believe emerging markets will continue to rise in importance for Aeria Games as we commit to growing our global community of power players." Keep your eyes peeled for more news about the release. [Source: Aeria Games press release]
TUAW preview: Billabong Surf Trip
Chillingo invited us out to the headquarters of surfwear manufacturer Billabong yesterday for a look at a new iPhone and iPad game called Billabong Surf Trip. The game is designed by a Portugese developer named Biodroid Entertainment (who told me that they've done some work on other consoles, but this is their first title for Apple's iOS). As you may have guessed from the name, the title is sponsored by Billabong, and features the ability to create a surfer and then send him or her around the world to take on the waves. Before I sat down to play the game, I asked Billabong's PR Director Jim Kempton about why they'd gotten involved in an iPhone game, and he said the goal of the game was to "introduce people to what surfing is about, on the level that we're hoping to cast an interest anyway." You don't have to be a surfer to enjoy the game, but enjoying the game might get you interested in surfing, and thus the Billabong brand. "Just like the professional football or professional golf circuit, most people," said Kempton," are never going to be playing any more than messing around at the local golf club, but they can understand how it works, or what it means to go to Augusta, or Scotland, or these places." %Gallery-101900%
